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Donruss Football Cards 2023

Donruss Football Cards 2023 shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46

Market size 10Growth 35Conversion 15Competition 85Returns 97Price range 69Avg price 95Brand share 80Review moat 52Quality gap 70
This niche Category average · 3,143 niches

Is Donruss Football Cards 2023 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Donruss Football Cards 2023 is a $38K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.

Donruss Football Cards 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +7.7% over the last 90 days and 1.2% of searches end in a purchase.

$38K

revenue / yr

Units sold / yr1K
Search volume / yr+7.7%86K
Conversion rate1.2%
Avg price$37.33

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers33 · 555
Top-5 product click share30%
Open market45%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 69 products

Sponsored placement71%
New entrants (1y)34· 31 succeeded
Avg rating4.3★
Avg reviews1,400

Top Donruss Football Cards 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

$0$1K$2K$3K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

555

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

30%

Top 20: 57%

Open market

41%

  • Topps20%
  • Rawlings12%
  • Pokémon11%
  • Panini7%
  • Arjiekwei5%
  • Monopoly4%

Donruss Football Cards 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR1.2%Products69Brands33Top 5 Brands55%OOS Rate4.3%Rating4.3★Reviews1,400Avg BSR#87
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Top Donruss Football Cards 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • trading card65K/yr
  • sportscards8K/yr
  • sports collectibles11K/yr
  • 2023 donruss football698/yr
  • donruss football cards 2023550/yr
  • 2023 donruss football cards755/yr

What reviews say buyers love and hate about Donruss Football Cards 2023

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall23%

Solid quality

Collectibles17%

Great collection

Value For Money17%

Great Deal

Advertised Vs Actual Product10%

As Described

Size-Overall5%

Love the size

What buyers complain about

73% of reviews
Value For Money27%

Definitely not worth the money

Quality-Overall17%

Bad quality

Advertised Vs Actual Product12%

Looks can be deceiving

Size-Overall5%

Smaller than expected

Strength3%

Not sturdy, at all

Donruss Football Cards 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Value For Money
12%
3Advertised Vs Actual Product
10%
4Quality-Overall
6%
5Thin
4%

Common Donruss Football Cards 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Donruss Football Cards 2023 56/100 on Amazon United States — Worth a look. The niche generates $38K/yr across 69 tracked products. 31 of 34 products launched in the last 360 days are still selling. Search demand moved +7.7% over the last 90 days.
Search demand for Donruss Football Cards 2023 on Amazon United States peaks in Jan–Dec, where the busiest month runs 2.2× the quietest.