Is donruss football cards 2023 profitable to sell on Amazon United States?

The niche generates $38K/yr across 69 tracked products. 31 of 34 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the donruss football cards 2023 niche?

33 brands and 555 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in donruss football cards 2023?

Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for donruss football cards 2023 peak?

Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the donruss football cards 2023 niche?

Listings span $7.22–$129.62; the average listing price is $37.33 (sweet spot $15–$100). The average incumbent carries 1,400 reviews — the moat a new listing must climb.

donruss football cards 2023

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.33

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.22–$129.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,400.25

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$38K

$38K/yr · 86K searches

According to Flapen's Amazon United States niche tracking, donruss football cards 2023 is a $38K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

donruss football cards 2023 market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $37K–$47K; units × avg price
Conversion rate: 1.2%
Avg BSR: #87
Page quality: 0%
Prime: 96%
Sponsored: 71%
Out of stock: 4.3%
Avg brand age: 30 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

555

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

30%

Top 20: 57%

Open market

41%

Topps20%
Rawlings12%
Pokémon11%
Panini7%
Arjiekwei5%
Monopoly4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top donruss football cards 2023 search terms

trading card65K/yr +7.4%0.7% conv.
sportscards8K/yr +22.2%0.8% conv.
sports collectibles11K/yr +8.7%0.4% conv.
2023 donruss football698/yr +38.3%0.0% conv.
donruss football cards 2023550/yr -49.2%0.0% conv.
2023 donruss football cards755/yr -90.8%0.0% conv.

All search terms

Top donruss football cards 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rawlings | Mini Gold Glove Award Trophy | Stand Included | Replica 31

Rawlings$21.694.7★578 rev

Monopoly Panini Prizm: FIFA World Cup Trading Cards Booster Box | Current Stars and Legends | 2+ Players Ages 8+ | Gifts for Soccer Fans

Monopoly$28.384.5★260 rev

50+ Official Pokemon Cards Collection with 5 Foils in Any Combination and at Least 1 Rarity GX EX FA Tag Team Or Secret Rare

Pokémon$9.674.2★12,611 rev

500 Counts Card Sleeves for Trading Cards Soft Penny Card Sleeves Clear Plastic Card Protectors Fit for Baseball Card Sports Cards MTG Game Card Standard Cards

Homthy$7.964.7★7,515 rev

HZGXQN Toploader Storage Box for 3 x 4 35pt Rigid Card Top Loader Card Storage Hard Case Sports Card Storage Boxes for Trading Cards Top Loaders Holder (Holds 600+ Toploaders)

HZGXQN$36.224.7★1,330 rev

Newest

by launch date

2025 Topps Signature Class Football - Factory Sealed - Value Box

Topps$30.31103 rev

2mo ago

2025-26 Topps Signature Class Basketball - Factory Sealed - Mega Box

Topps$66.0191 rev

2mo ago

2025-26 Topps Hoops Basketball - Factory Sealed - Value Box

Topps$35.33159 rev

3mo ago

2025 Topps Chrome Deadpool - Factory Sealed - Value Box

Topps$40.2593 rev

4mo ago

2025 Panini Donruss Optic Football Retail Trading Card Box

Panini$89.6140 rev

5mo ago

What buyers say about donruss football cards 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Solid quality”

Collectibles17%

“Great collection”

Value For Money17%

“Great Deal”

Advertised Vs Actual Product10%

“As Described”

Size-Overall5%

“Love the size”

Fun/Entertainment Experience3%

“Fun cards”

Gifting Purpose2%

“Perfect for collecting or gifting”

Ease Of Use2%

“Easy to use”

Durability2%

“Durability is good”

Strength2%

“sturdy construction”

What buyers complain about

Value For Money27%

“Definitely not worth the money”

Quality-Overall17%

“Bad quality”

Advertised Vs Actual Product12%

“Looks can be deceiving”

Size-Overall5%

“Smaller than expected”

Strength3%

“Not sturdy, at all”

Product Condition2%

“Came used”

Magnetic Strength/Adsorption2%

“Some of the magnet came off”

Adhesion/Stickiness2%

“Sticky together”

Thickness2%

“Not as thick as thought”

Ease Of Use1%

“will barely open”

Top return reasons

Size-Overall35%

Value For Money12%

Advertised Vs Actual Product10%

Quality-Overall6%

Thin4%

Material Quality4%

Defective Material/Parts4%