Dolls for 5+ Year Old Girls

Shoppers searched for this 887K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months

887K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

0.5%

Market size, estimated

$157Ka year

Peak month

December4.6× the quietest month

Top search term

fashion dolls232K searches a year

Listings sell for $33.38 on average, from $5.58 to $549.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $33.38 that is $0 to $3K a year per listing.

Average price

$33.38inside the $15 to $100 sweet spot

Price range

$5.58–$549.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.0%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #398 within Dolls. It carries 1,567 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

85%

Out of stock, average day

2.3%

Average rank

#398in Dolls

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,567per listing

Listings tracked

208

96 products launched here in the last 12 months. 69 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

96

Successful launches

69Amazon's first-year sales bar

Average brand age

38 months