Doll House

Shoppers searched for this 11.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.

Searches, last 12 months

11.7M

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

0.5%

Market size, estimated

$5.9Ma year

Peak month

December7.1× the quietest month

Top search term

doll house2.8M searches a year

Listings sell for $94.78 on average, from $28.99 to $198.07. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $94.78 that is $379K to $474K a year per listing.

Average price

$94.78inside the $15 to $100 sweet spot

Price range

$28.99–$198.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$379K–$474K

Returns

3.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #93 within Dollhouses. It carries 2,577 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

97%

Out of stock, average day

1.6%

Average rank

#93in Dollhouses

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

2,577per listing

Listings tracked

35

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months