Doll Closet

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months

352K

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

0.9%

Market size, estimated

$111Ka year

Peak month

November4.6× the quietest month

Top search term

doll closet57K searches a year

Listings sell for $36.09 on average, from $10.40 to $72.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.09 that is $0 to $4K a year per listing.

Average price

$36.09inside the $15 to $100 sweet spot

Price range

$10.40–$72.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

4.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #222 within Doll Accessories. It carries 271 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

2.4%

Average rank

#222in Doll Accessories

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

271per listing

Listings tracked

37

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months