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Doc Mcstuffins Costume

Fail

Buyers convert on only 1.6% of searches, so Doc Mcstuffins Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Market size
$168K/yr510K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
57%top-5 click share · 11 brands · 56 sellers

Flapen Score

Doc Mcstuffins Costume against its category

The dotted line is the Toys & Games average. Past it, Doc Mcstuffins Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doc Mcstuffins Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Doc Mcstuffins Costume 510K times last year and spent an estimated $168K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
510K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
1.6%
Market size, estimated
$168Ka year
Peak month
December3.9× the quietest month
Top search term
doc mcstuffins167K searches a year

02 · Price

A sale here is worth $20.40.

Listings sell for $20.40 on average, from $7.96 to $40.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.40 that is $5K to $10K a year per listing.

Average price
$20.40inside the $15 to $100 sweet spot
Price range
$7.96–$40.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #597 within Dress-Up Accessories. It carries 1,779 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
81%
Out of stock, average day
19.6%
Average rank
#597in Dress-Up Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,779per listing
Listings tracked
21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Doc Mcstuffins Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

56

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

8%

  • Brand 141%
  • Brand 234%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Doc Mcstuffins Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Doc Mcstuffins Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doc mcstuffins167K/yr
  • doc mcstuffins toys221K/yr
  • doc mcstuffins doctor kit32K/yr
  • doctora juguetes11K/yr
  • doc mcstuffins doll16K/yr
  • doc mcstuffins plush8K/yr
  • doc mcstuffin8K/yr
  • dr mcstuffins7K/yr
  • doc mcstuffins bag6K/yr
  • doc mcstuffins stuffed animals5K/yr

Reviews and returns

What reviews say buyers love and hate about Doc Mcstuffins Costume

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Very small toy”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Doc Mcstuffins Costume questions

Answered from the same tracked data.