Is dobble profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (47/100).

How competitive is the dobble niche?

3 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dobble?

Top complaints mined from reviews: Size-Overall, Storage Capacity, Quality-Overall. The return rate is 1.0%.

When does demand for dobble peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 6.6× the quietest.

What does it cost to enter the dobble niche?

Listings span $6.29–$20.85; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.

dobble

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 1.4M searches

Review moat

Great343.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.58

avg listing price — sweet spot $15–$100

Price range

Okay$6.29–$20.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.6%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dobble is a $1.4M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

dobble market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: $1.2M–$1.4M; units × avg price
Conversion rate: 8.8%
Avg BSR: #268
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 2.6%
Avg brand age: 46 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Asmodee89%
Zygomatic8%
USAOPOLY3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.6×

Open Trend

Top dobble search terms

spot it631K/yr +2.7%8.7% conv.
spot it game287K/yr +7.1%8.7% conv.
spot it game for kids197K/yr -9.2%9.6% conv.
spot it card game45K/yr +14.4%7.6% conv.
find it tube18K/yr +2.1%0.0% conv.
dobble26K/yr +5.2%2.1% conv.
dobble card game24K/yr +7.5%2.5% conv.
i spy game27K/yr +4.2%0.5% conv.
find it24K/yr -26.5%0.0% conv.
find it game18K/yr -10.4%0.5% conv.

All search terms

Top dobble products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Asmodee Spot It! Classic Card Game (2024 Refresh) - Eco-Blister Edition 5-in-1 Visual Perception Game for Quick Reflexes and Family Fun Ages 6+ 2-8 Players 10 Minute Playtime

Asmodee$6.604.9★1,493 rev

Asmodee Spot It! Classic Card Game (2024 Refresh) - Pocket Eco Edition 5-in-1 Visual Perception Game for Quick Reflexes and Family Fun Ages 6+ 2-8 Players 10 Minute Playtime

Asmodee$6.294.8★542 rev

Asmodee Spot It! Animals (2024 Refresh) - Eco-Blister Edition 5-in-1 Visual Perception Game for Quick Reflexes and Family Fun Ages 4+ 2-8 Players 15 Minute Playtime

Asmodee$10.464.8★303 rev

Asmodee Spot It! Bluey Card Game

Asmodee$10.284.9★415 rev

Asmodee Spot It! Classic Card Game (2024 Refresh) - Eco-Sleeve Edition 5-in-1 Visual Perception Game for Quick Reflexes and Family Fun Ages 6+ 2-8 Players 10 Minute Playtime

Asmodee$13.464.8★390 rev

Newest

by launch date

Zygomatic Spot It! Spiderman Card Game (Eco-Blister)

Zygomatic$10.1751 rev

7mo ago

Spot It! Sports Card Game (Eco-Blister)

Zygomatic$11.1527 rev

7mo ago

Asmodee Spot It! Bluey Card Game

Asmodee$10.28415 rev

11mo ago

Asmodee Spot It! Dinosaurs Card Game

Asmodee$10.48108 rev

1y ago

Asmodee Spot It! Classic Card Game (2024 Refresh) - Pocket Eco Edition 5-in-1 Visual Perception Game for Quick Reflexes and Family Fun Ages 6+ 2-8 Players 10 Minute Playtime

Asmodee$6.29542 rev

1y ago

What buyers say about dobble

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience67%

“Fun for the whole family”

Ease Of Use10%

“Easy to use”

Portability3%

“Portable”

Gifting Purpose2%

“Great choice for a gift”

Color2%

“I LOVE my Bluey”

Educational-Overall2%

“Great for many ages of children”

Value For Money2%

“Good value for the price”

Trivia Games2%

“exciting game that's easy to learn”

Compactness1%

“doesnt take up much space at all”

Size-Overall1%

“Perfect size”

What buyers complain about

Size-Overall26%

“this Bluey game makes that one look big”

Storage Capacity9%

“BUT as shown in the pictures it DOES NOT come with a storage tin”

Quality-Overall8%

“the quality of these cards is not good”

Advertised Vs Actual Product5%

“the description was deceptive”

Fun/Entertainment Experience4%

“Not very fun”

Ease Of Use3%

“Its not as easy at is looks”

Educational-Overall2%

“And some are animals younger kids dont know so it takes longer for them to learn”

Color2%

“Belle's dress is more beige than yellow gold, Flounder is dull and not yellow, the apple is not red”

Gifting Purpose2%

“I would rate this poor for giftability since it doesn't come with a durable container”

Compatibility-Overall1%

“I can't imagine any of them being compatible with an odd number of cards”

Top return reasons

Size-Overall31%

Value For Money23%

Advertised Vs Actual Product13%

Gifting Purpose6%

Storage Capacity5%

Product Condition4%

Defective Material/Parts3%

Functionality-Overall1%

Strength1%

Quality-Overall1%

Common questions

Is dobble profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (47/100).
How competitive is the dobble niche?: 3 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dobble?: Top complaints mined from reviews: Size-Overall, Storage Capacity, Quality-Overall. The return rate is 1.0%.
When does demand for dobble peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 6.6× the quietest.
What does it cost to enter the dobble niche?: Listings span $6.29–$20.85; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.