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Dnd Miniatures

Dnd Miniatures shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46

Market size 60Growth 17Conversion 16Competition 71Returns 98Price range 94Avg price 95Brand share 12Review moat 75Quality gap 21
This niche Category average · 3,143 niches

Is Dnd Miniatures profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Dnd Miniatures is a $502K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.

Dnd Miniatures: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.9% over the last 90 days and 1.2% of searches end in a purchase.

$502K

revenue / yr

Units sold / yr15K
Search volume / yr-16.9%1.2M
Conversion rate1.2%
Avg price$33.83

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 33
Top-5 product click share42%
Open market5%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement86%
New entrants (1y)8· 7 succeeded
Avg rating4.7★
Avg reviews494

Top Dnd Miniatures products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

$0$20K$40K$60K$80K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

3%

  • Wildspire67%
  • Path Gaming15%
  • Underdusk6%
  • House of Bodian4%
  • Newcombie2%
  • Wanderers Emporium2%
  • Open — no brand owns it (2 brands, 3%)

Dnd Miniatures demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR1.2%Products28Brands8Top 5 Brands95%OOS Rate0.2%Rating4.7★Reviews494Avg BSR#552
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Top Dnd Miniatures search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dnd miniatures409K/yr
  • d&d miniatures136K/yr
  • dnd minis95K/yr
  • dungeons and dragons miniatures100K/yr
  • dnd figures63K/yr
  • wizkids d&d miniatures41K/yr
  • 28mm miniatures31K/yr
  • dnd miniatures bulk39K/yr
  • fantasy miniatures27K/yr
  • wildspire miniatures24K/yr

What reviews say buyers love and hate about Dnd Miniatures

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall28%

The quality is solid

Value For Money20%

Amazing value

Durability6%

the material seems durable

Engraving/Paint/Sublimation5%

like it will paint well

Collectibles5%

Great collection of figures

What buyers complain about

68% of reviews
Size-Overall29%

Just disappointed in the size

Quality-Overall19%

I expected them to be cheap quality

Material Quality5%

Small and Cheap quality plastic

Functionality-Overall4%

they're functionally useless

Strength4%

Maybe a bit fragile otherwise good

Dnd Miniatures return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Advertised Vs Actual Product
21%
3Defective Material/Parts
18%
4Quality-Overall
8%
5Value For Money
7%

Common Dnd Miniatures questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dnd Miniatures 50/100 on Amazon United States — Worth a look. The niche generates $502K/yr across 28 tracked products. 7 of 8 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.
Search demand for Dnd Miniatures on Amazon United States peaks in Jan–Nov–Dec, where the busiest month runs 2.6× the quietest.