dnd miniatures
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$33.83avg listing price — sweet spot $15–$100
Price range
Great$14.15–$80.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great493.71avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$502K$502K/yr · 1.2M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dnd miniatures is a $502K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
dnd miniatures market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $423K–$507K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #552
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.2%
- Avg brand age
- 41 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
33
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 90%
Open market
3%
- Wildspire67%
- Path Gaming15%
- Underdusk6%
- House of Bodian4%
- Newcombie2%
- Wanderers Emporium2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Top dnd miniatures search terms
- dnd miniatures409K/yr
- d&d miniatures136K/yr
- dnd minis95K/yr
- dungeons and dragons miniatures100K/yr
- dnd figures63K/yr
- wizkids d&d miniatures41K/yr
- 28mm miniatures31K/yr
- dnd miniatures bulk39K/yr
- fantasy miniatures27K/yr
- wildspire miniatures24K/yr
Top dnd miniatures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Path Gaming 50 Unique Miniatures Fantasy Tabletop RPG Figures for Dungeons and Dragons Pathfinder Roleplaying Games Bulk Unpainted Great for D&D
Path Gaming$29.584.5★889 rev
Classic Encounters - 125 Iconic DND Miniatures Bulk Monsters Unpainted 28mm DND Minis D&D Miniatures Dungeons and Dragons Figures Mini Figurines Fantasy Tabletop D&D Accessories Assembled
Wildspire$80.964.7★422 rev
Classic Encounters - Essential Set - 65 Iconic DND Miniatures Bulk Monsters 28mm Unpainted Tabletop RPG DND Minis Figures Dungeons & Dragons D&D Miniatures Fantasy D&D Figures Assembled Unprimed
Wildspire$48.964.8★233 rev
Classic Heroes - Mercenary Guild - 51 Paintable Characters for DND Miniatures Bulk I 28mm Dungeons Dragons D&D Miniatures I DND Minis D&D Figures Dungeons Dragons Figures Pathfinder Compatible
Wildspire$45.284.8★553 rev
Wildspire Hero Player-Character NPC DND Miniatures 28mm32mm Unpainted D&D Minis Dungeons & Dragons Figures D D Bulk Pathfinder Fantasy Tabletop Fantasy Minis Set
Wildspire$19.494.6★1,187 rev
Newest
by launch date
Anime-Inspired 50 Unique Figures for DnD Miniatures Heroes NPCs 28mm Dungeons and Dragons minis Bulk unpainted fantasy Tabletop mini figurines compatible with Pathfinder D&D accessories
Path Gaming$34.3525 rev
Horde Reinforcements Set - Monsters & Encounters for DND Miniatures Bulk Set 28mm Unpainted DND Minis for Dungeons Dragons | D&D Minis RPG Tabletop Gaming | Fantasy Figurines TTRPG I Realm Reforged
Wildspire$22.8547 rev
Mercenary Guild II - Essential Heroes - 55 Hero Player Characters NPC for DND Miniatures Bulk I 28mm Dungeons Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire$43.8144 rev
The Realm Set - 195 minis - Heroes Monsters NPC Characters for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire$38.7539 rev
Warriors Class Set - Barbarians Fighters Monks - Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire$14.1510 rev
Trending
90-day click momentumAnime-Inspired 50 Unique Figures for DnD Miniatures Heroes NPCs 28mm Dungeons and Dragons minis Bulk unpainted fantasy Tabletop mini figurines compatible with Pathfinder D&D accessories
Path Gaming$34.354.6★
House of Bodian 101 Unique Miniatures - Mythical Heroes Complete Edition - Suitable Size for DND
House of Bodian$62.464.5★
Classic Encounters II - 135 Monsters & Encounters for DND Miniatures Bulk & Dungeons Dragons | 28mm Unpainted DND Minis | D&D Figures Miniatures for RPG Tabletop Gaming | Pathfinder I Realm Reforged
Wildspire$31.144.9★
The Realm Set - 195 minis - Heroes Monsters NPC Characters for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire$38.754.9★
Warriors Class Set - Barbarians Fighters Monks - Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire$14.154.4★
What buyers say about dnd miniatures
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is solid”
“Amazing value”
“the material seems durable”
“like it will paint well”
“Great collection of figures”
“Great size”
“Fun variety”
“Exactly whats shown”
“You get some good designs without breaking the bank”
“the material seems durable”
What buyers complain about
“Just disappointed in the size”
“I expected them to be cheap quality”
“Small and Cheap quality plastic”
“they're functionally useless”
“Maybe a bit fragile otherwise good”
“some of them arent exactly perfect print quality”
“I don't see the value in the price for how small they are”
“Features were a little soft as the plastic is not a hard plastic”
“they can get stuck together”
“I can't well speak for their durability”
Top return reasons
Common questions
- Is dnd miniatures profitable to sell on Amazon United States?
- The niche generates $502K/yr across 28 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dnd miniatures niche?
- 8 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in dnd miniatures?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.4%.
- When does demand for dnd miniatures peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the dnd miniatures niche?
- Listings span $14.15–$80.96; the average listing price is $33.83 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.