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Disney Wish

Fail

Shoppers spend an estimated $10K a year here, so Disney Wish is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$10K/yr86K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
43%top-5 click share · 12 brands · 225 sellers

Flapen Score

Disney Wish against its category

The dotted line is the Toys & Games average. Past it, Disney Wish is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Wish market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Wish 86K times last year and spent an estimated $10K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
0.9%
Market size, estimated
$10Ka year
Peak month
August8.5× the quietest month
Top search term
disney wish26K searches a year

02 · Price

A sale here is worth $12.01.

Listings sell for $12.01 on average, from $3.32 to $26.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.01 that is $0 to $1K a year per listing.

Average price
$12.01under the $15 to $100 sweet spot
Price range
$3.32–$26.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #2,200 within Dolls. It carries 1,879 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
97%
Out of stock, average day
1.8%
Average rank
#2,200in Dolls
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,879per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Disney Wish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

225

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

7%

  • Brand 163%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (6 brands, 7%)

Demand

Disney Wish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Disney Wish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney wish26K/yr
  • wish toys15K/yr
  • asha doll8K/yr
  • disney wish doll6K/yr
  • disney wish toys9K/yr
  • wish doll6K/yr
  • wish disney7K/yr
  • wish movie toys3K/yr
  • wish dolls3K/yr
  • wish toy2K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Wish

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
63%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Tiny”
A buyer, on “Size-Overall”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Disney Wish questions

Answered from the same tracked data.