Disney Wish
FailShoppers spend an estimated $10K a year here, so Disney Wish is a Fail.
- Flapen Score
- 35 / 100Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 4635
- Market size
- $10K/yr86K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 225 sellers
Flapen Score
Disney Wish against its category
The dotted line is the Toys & Games average. Past it, Disney Wish is stronger. Inside it, weaker.
Market
The Disney Wish market on Amazon at a glance
Shoppers on Amazon United States searched for Disney Wish 86K times last year and spent an estimated $10K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $10Ka year
- Peak month
- August8.5× the quietest month
- Top search term
- disney wish26K searches a year
02 · Price
A sale here is worth $12.01.
Listings sell for $12.01 on average, from $3.32 to $26.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.01 that is $0 to $1K a year per listing.
- Average price
- $12.01under the $15 to $100 sweet spot
- Price range
- $3.32–$26.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #2,200 within Dolls. It carries 1,879 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 97%
- Out of stock, average day
- 1.8%
- Average rank
- #2,200in Dolls
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,879per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Disney Wish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Disney Wish Asha of Rosas Adventure Pack Doll Posable Fashion Doll with Removable Fashion Animal Friends and Accessories Toys Inspired by The Movie
- Price
- $9.28
- Rating
- 4.8/5
- Reviews
- 1,194
- Age
- 2y ago

Mattel Disney Wish Toys The Teens Mini Doll Set 8 Posable Dolls & Star Figure Signature Outfits Inspired by the Movie
- Price
- $9.31
- Rating
- 4.6/5
- Reviews
- 619
- Age
- 2y ago

Mattel Disney Wish Toys Asha of Rosas Posable Fashion Doll with Natural Hair Removable Clothes Shoes & Accessories
- Price
- $8.35
- Rating
- 4.8/5
- Reviews
- 1,260
- Age
- 2y ago

Disney Girls Wish Fantasy Gown Nightgown WISH DRESS 2 6
- Price
- $14.81
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2y ago

Mattel Disney Wish Toys Best Friends Tea Time Playset with Asha & Dahlia of Rosas Dolls 2 Figures 1 Table & 10 Accessories Inspired by the Movie
- Price
- $9.22
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 2y ago
Trending
estimated 90-day click momentum
Disney Wish 8-inch Talking Plush Asha Interactive Toy Black Hair and Purple Dress Kids Toys for Ages 2 Up by Just Play
- Price
- $3.66
- Rating
- 4.2/5
- Reviews
- 535
- Age
- 2y ago

Disney Wish Girls 4-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids MORE MORE WISH 8
- Price
- $19.48
- Rating
- 4.6/5
- Reviews
- 2,622
- Age
- 1y ago

Disney Wish Girls 4-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids MORE MORE WISH 2T
- Price
- $15.31
- Rating
- 4.6/5
- Reviews
- 2,622
- Age
- 1y ago

Disney Girls Wish Fantasy Gown Nightgown WISH DRESS 2 6
- Price
- $14.81
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2y ago

Disney Wish Asha and Star Whimsical Woods Scene Shelf Sitter Decor
- Price
- $5.09
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 2y ago
Newest
by launch date
Disneys Wish Kingdom Of Rosas Character Small Doll Set 10 Posable Mini Dolls & 5 Friend Figures
- Price
- $20.44
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Disney Wish Girls 4-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids MORE MORE WISH 2T
- Price
- $15.31
- Rating
- 4.6/5
- Reviews
- 2,622
- Age
- 1y ago

Disney Wish Girls 4-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids MORE MORE WISH 8
- Price
- $19.48
- Rating
- 4.6/5
- Reviews
- 2,622
- Age
- 1y ago

Jay Franco Disney Wish Star Plush Pillow Buddy - Super Soft Character Pillow with Sparkles - Polyester Microfiber 14 Inches
- Price
- $26.80
- Rating
- 4.8/5
- Reviews
- 14,344
- Age
- 2y ago

Mattel Disneys Wish 2-Doll Set King Magnifico & Queen Amaya Posable Fashion Dolls with Removable Outfits & Accessories HRC18
- Price
- $23.54
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
225
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 86%
Open market
7%
- Mattel63%
- Disney11%
- Just Play9%
- JAKKS Pacific6%
- Jay Franco2%
- Mattel Games1%
- Open — no brand owns it (6 brands, 7%)
Demand
Disney Wish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×
Search terms
Top Disney Wish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- disney wish26K/yr
- wish toys15K/yr
- asha doll8K/yr
- disney wish doll6K/yr
- disney wish toys9K/yr
- wish doll6K/yr
- wish disney7K/yr
- wish movie toys3K/yr
- wish dolls3K/yr
- wish toy2K/yr
Reviews and returns
What reviews say buyers love and hate about Disney Wish
We read the reviews and the return reasons for every product selling here.
“Tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disney Wish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








