Disney Princess Figurines

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

2.0%

Market size, estimated

$214Ka year

Peak month

December4.0× the quietest month

Top search term

disney princess figurines58K searches a year

Listings sell for $31.49 on average, from $7.05 to $103.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $31.49 that is $8K to $16K a year per listing.

Average price

$31.49inside the $15 to $100 sweet spot

Price range

$7.05–$103.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

1.9%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #395 within Dolls. It carries 1,395 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

81%

Out of stock, average day

4.2%

Average rank

#395in Dolls

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,395per listing

Listings tracked

21

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months