Disney Princess Coloring Book

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $360K a year.

Searches, last 12 months

340K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

9.4%

Market size, estimated

$360Ka year

Peak month

December2.6× the quietest month

Top search term

princess coloring book121K searches a year

Listings sell for $11.21 on average, from $5.16 to $30.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $11.21 that is $17K to $22K a year per listing.

Average price

$11.21under the $15 to $100 sweet spot

Price range

$5.16–$30.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$17K–$22K

Returns

0.6%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #228 within Craft Kits. It carries 755 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#228in Craft Kits

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

755per listing

Listings tracked

14

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months