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Disney Princess Cards

Fail

Demand is soft, at -44.3% this quarter, so Disney Princess Cards is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$39K/yr25K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
52%top-5 click share · 10 brands · 111 sellers

Flapen Score

Disney Princess Cards against its category

The dotted line is the Toys & Games average. Past it, Disney Princess Cards is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Princess Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Princess Cards 25K times last year and spent an estimated $39K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
3.8%
Market size, estimated
$39Ka year
Top search term
disney wonder cards11K searches a year

02 · Price

A sale here is worth $40.06.

Listings sell for $40.06 on average, from $7.89 to $155.14. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $40.06 that is $0 to $4K a year per listing.

Average price
$40.06inside the $15 to $100 sweet spot
Price range
$7.89–$155.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #969 within Trading Cards & Accessories. It carries 232 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
65%
Out of stock, average day
0.0%
Average rank
#969in Trading Cards & Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
232per listing
Listings tracked
23

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Disney Princess Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

111

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

12%

  • Brand 128%
  • Brand 218%
  • Brand 316%
  • Brand 412%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (4 brands, 12%)

Demand

Disney Princess Cards search demand

Weekly searches over the year. Pick a range.

600400Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Disney Princess Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney wonder cards11K/yr
  • disney princess cards5K/yr
  • princess cards4K/yr
  • disney wonder6K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Princess Cards

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Collectibles”
31%of negative reviews mention “Value For Money”
0.8%of orders come back
“Far too expensive unless you hit a banger”
A buyer, on “Value For Money”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Disney Princess Cards questions

Answered from the same tracked data.