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Disney Princess Advent Calendar 2023

Fail

Shoppers spend an estimated $34K a year here, so Disney Princess Advent Calendar 2023 is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$34K/yr72K searches / yr
90-day growth
+97.5%search demand this quarter
Competition
68%top-5 click share · 13 brands · 178 sellers

Flapen Score

Disney Princess Advent Calendar 2023 against its category

The dotted line is the Toys & Games average. Past it, Disney Princess Advent Calendar 2023 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Princess Advent Calendar 2023 market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Princess Advent Calendar 2023 72K times last year and spent an estimated $34K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +97.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+97.5%
Conversion, latest week
1.7%
Market size, estimated
$34Ka year
Peak month
November115.3× the quietest month
Top search term
princess advent calendar31K searches a year

02 · Price

A sale here is worth $27.12.

Listings sell for $27.12 on average, from $11.22 to $48.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.12 that is $0 to $3K a year per listing.

Average price
$27.12inside the $15 to $100 sweet spot
Price range
$11.22–$48.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #31,170 within Dolls. It carries 323 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
94%
Out of stock, average day
34.8%
Average rank
#31,170in Dolls
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
323per listing
Listings tracked
17

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Disney Princess Advent Calendar 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

178

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

14%

  • Brand 135%
  • Brand 218%
  • Brand 314%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (7 brands, 14%)

Demand

Disney Princess Advent Calendar 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 115.3×

Search terms

Top Disney Princess Advent Calendar 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess advent calendar31K/yr
  • disney princess advent calendar33K/yr
  • advent calendar princess8K/yr
  • princess advent calendar 202334/yr
  • disney princess advent calendar 202333/yr
  • disney princess advent calendar 2024118/yr
  • princess advent calendar 202440/yr

Reviews and returns

What reviews say buyers love and hate about Disney Princess Advent Calendar 2023

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Disney Princess Advent Calendar 2023 questions

Answered from the same tracked data.