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Disney Prince Dolls

Fail

The top 5 brands take 94% of clicks, so Disney Prince Dolls is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$101K/yr161K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
81%top-5 click share · 8 brands · 92 sellers

Flapen Score

Disney Prince Dolls against its category

The dotted line is the Toys & Games average. Past it, Disney Prince Dolls is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Prince Dolls market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Prince Dolls 161K times last year and spent an estimated $101K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
1.9%
Market size, estimated
$101Ka year
Peak month
December2.8× the quietest month
Top search term
kristoff doll47K searches a year

02 · Price

A sale here is worth $32.91.

Listings sell for $32.91 on average, from $6.48 to $95.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.91 that is $0 to $3K a year per listing.

Average price
$32.91inside the $15 to $100 sweet spot
Price range
$6.48–$95.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #155,750 within Statues, Bobbleheads & Busts. It carries 821 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
22.8%
Average rank
#155,750in Statues, Bobbleheads & Busts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
821per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Disney Prince Dolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

92

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • Brand 147%
  • Brand 236%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Disney Prince Dolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Disney Prince Dolls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kristoff doll47K/yr
  • kristoff barbie doll17K/yr
  • disney prince dolls23K/yr
  • flynn rider doll23K/yr
  • disney prince doll9K/yr
  • kristoff11K/yr
  • prince dolls5K/yr
  • frozen kristoff doll6K/yr
  • kristoff doll frozen8K/yr
  • rapunzel and flynn4K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Prince Dolls

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Too small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Disney Prince Dolls questions

Answered from the same tracked data.