disney pop it
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great155.55avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.29–$28.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.74avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 43K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, disney pop it is a $22K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
disney pop it market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $21K–$27K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #1,244
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 73%
- Out of stock
- 10.0%
- Avg brand age
- 36 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Chuckle & Roar86%
- Woplagyreat7%
- JA-RU4%
- Crazy Aaron's2%
- Bendon1%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -14.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top disney pop it search terms
- pop it pets21K/yr
- disney pop it8K/yr
- mickey mouse pop it5K/yr
- popit pets3K/yr
- disney pop its2K/yr
- mickey pop it3K/yr
Top disney pop it products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Buffalo Games Pop It Pets - Season 2 - The MEGA Pack - The Ultimate Sensory Fidget Toy - Popping Bubbles and Adorable Characters - Collector map with Cards and Stickers from Buffalo Games
Chuckle & Roar$17.324.6★165 rev
Pop It! Pets - Disney Edition - Mystery Pets Collectable Pouches - 4 New Pets in Each Bag - 14 Total Surprises Per Pouch
Chuckle & Roar$9.374.5★156 rev
Buffalo Games Pop It Pets - Season 2 - The Ultimate Sensory Fidget Toy - Popping Bubbles and Adorable Characters - Collector map with Cards and Stickers from Buffalo Games
Chuckle & Roar$8.854.6★234 rev
Buffalo Games Pop It Pets Petites - Season 2 - The Ultimate MINI Sensory Fidget Toy - Popping Bubbles and Adorable Characters for Your Pets - Collector map with Cards and Stickers from Buffalo Games
Chuckle & Roar$5.294.6★317 rev
POP IT Pets Winter Limited Edition - Holiday Mystery Bag - 5 New Pets in Each Bag - Mini Pop It! Collectables - Perfect Stocking Stuffer - Fun Holiday Story Inside
Chuckle & Roar$7.524.6★112 rev
Newest
by launch date
Crazy Aarons Pinchies Pet Parade Series #1 Interactive Fidget Toy for Tactile Play Collecting and Sensory Engagement Durable Design for Fun & Entertainment Suitable for Kids & Teens 1 Pack
Crazy Aaron's$12.1331 rev
Fidget Sensory Toys for Kids Push Bubble Game Cute Small Birthday Gifts
Woplagyreat$7.40241 rev
Kids Girls Fidget Toys Push Bubble Sensory Toy for Toddler Age 3 4 5 6 7 8
Woplagyreat$9.47241 rev
Pop It! Pets - Disney Edition - Mystery Pets Collectable Pouches - 4 New Pets in Each Bag - 14 Total Surprises Per Pouch
Chuckle & Roar$9.37156 rev
Pop It! Pets - Spring Limited Edition - Season 2 | Mystery Pets Collectible | 5 Exclusive Pets in Limited Edition Pouch | 17 Surprises in Total
Chuckle & Roar$6.1687 rev
Trending
90-day click momentumCrazy Aarons Pinchies Pet Parade Series #1 Interactive Fidget Toy for Tactile Play Collecting and Sensory Engagement Durable Design for Fun & Entertainment Suitable for Kids & Teens 1 Pack
Crazy Aaron's$12.134.7★
Kids Girls Fidget Toys Push Bubble Sensory Toy for Toddler Age 3 4 5 6 7 8
Woplagyreat$9.474.8★
JA-RU (2 Pack) Disney Mickey Punch Balloon Fidget Ball Inflate & Punch Fidget Toy Inflatable Big Bounce Ball Stress Relief Punching Bag Toy for Kids. Mickey-7807-1 (Mickey 1)
JA-RU$6.064.2★
Fidget Sensory Toys for Kids Push Bubble Game Cute Small Birthday Gifts
Woplagyreat$7.404.8★
Buffalo Games Pop It Pets - Season 2 - The Ultimate Sensory Fidget Toy - Popping Bubbles and Adorable Characters - Collector map with Cards and Stickers from Buffalo Games
Chuckle & Roar$8.854.6★
What buyers say about disney pop it
What buyers praise and complain about, mined from review topics.What buyers love
“Well Made Fun little activity”
“These are perfect sizes for my little kids to play”
“Good quality”
“These are simple”
“its easy to clean”
“It was a pretty good value considering the price of a small individual pack of these toys at the store”
“they have held up well throughout her rough play with them”
“she saved that to store all of her collection in”
“Perfect gift for bday”
“It is not flimsy like other pop its”
What buyers complain about
“Variety is garbage as well”
“Not the colors I thought I was ordering”
“Broke After a Couple Days :”
“the strings wore down completely”
Top return reasons
Common questions
- Is disney pop it profitable to sell on Amazon United States?
- The niche generates $22K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (32/100).
- How competitive is the disney pop it niche?
- 5 brands and 16 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in disney pop it?
- Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 0.9%.
- When does demand for disney pop it peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the disney pop it niche?
- Listings span $5.29–$28.51; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.