disney games
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Price range
Good$6.14–$34.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$333K$333K/yr · 620K searches
Review moat
Good1,365.41avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, disney games is a $333K/yr Amazon United States market (620K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
disney games market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $409K–$491K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #608
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 2.5%
- Avg brand age
- 50 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
105
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
11%
- Ravensburger48%
- PlayMonster16%
- Spin Master Games10%
- Skillmatics6%
- Mattel Games5%
- Hasbro Gaming3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Top disney games search terms
- disney games137K/yr
- disney board games92K/yr
- eye found it58K/yr
- eye found it card game61K/yr
- disney trivia35K/yr
- disney uno26K/yr
- disney game32K/yr
- i spy game27K/yr
- disney trivia game31K/yr
- disney card game17K/yr
Top disney games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ravensburger Eye Found It! World of Disney Card Game - Fun and Educational Spot It for Toddlers Preschoolers Boy and Girls Ages 3-8 - Family-Friendly for Endless Fun
Ravensburger$9.084.6★7,854 rev
Ravensburger Disney Eye Found It - Hidden Picture Search Board Game - Learning Fun with Disney Favorites - Ages 4+ MESH Accredited
Ravensburger$19.594.7★5,604 rev
Disney Trivia Board Games for Family Night Travel Games Strategy Game 6+
PlayMonster$18.984.8★1,813 rev
Ravensburger Marvel Eye Found It Card Game - Engaging Board Game for Children and Adults | Enhances Skill Development | Fun Family Entertainment | Over 3 Million Sold Worldwide
Ravensburger$8.794.7★571 rev
Ravensburger Fantasy Eye Found It! Card Game Fun Spot-It Style Search Game for Kids & Families Promotes Focus Memory & Observation Travel-Friendly Ages 3+
Ravensburger$9.404.9★52 rev
Newest
by launch date
Mattel Games UNO Disney and Pixar Toy Story 5 Card Game
Mattel Games$12.1794 rev
Disney Trivia Board Games for Family Night Travel Games Strategy Game 6+
PlayMonster$29.711,813 rev
Bicycle Disney Pixar 3-in-1 Card Games Old Maid Go Fish Memory Kids Ages 4
Bicycle$7.64130 rev
Asmodee Spot It! Bluey Card Game
Asmodee$10.28415 rev
Ravensburger Fantasy Eye Found It! Card Game Fun Spot-It Style Search Game for Kids & Families Promotes Focus Memory & Observation Travel-Friendly Ages 3+
Ravensburger$9.4052 rev
Trending
90-day click momentumMattel Games UNO Disney and Pixar Toy Story 5 Card Game
Mattel Games$12.174.9★
Disney Trivia Board Games for Family Night Travel Games Strategy Game 6+
PlayMonster$28.884.8★
Ravensburger Fantasy Eye Found It! Board Game Hidden Picture Search Adventure Fun Learning Game for Kids & Families Promotes Focus Memory & Teamwork Ages 4+
Ravensburger$20.455.0★
Asmodee Spot It! Bluey Card Game
Asmodee$10.284.9★
Bicycle Disney Pixar 3-in-1 Card Games Old Maid Go Fish Memory Kids Ages 4
Bicycle$7.644.7★
What buyers say about disney games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for All”
“Easy to use”
“Great gift”
“Reasonable price,”
“colorful”
“Good quality and easy to play”
“True to picture”
“The Magical World of Disney Trivia Games”
“The artwork is really cute in person”
“I think it feels strong and durable and makes the same very portable”
What buyers complain about
“Falls apart / terrible quality”
“Flimsy”
“Board not big enough for little ones”
“Breaks apart easily”
“Did not seem to be a good game”
“Would be nice if the boardwalk was a little thicker for durably though”
“this one was the most expensive”
“Be warned, you can get scammed buying this”
“very cheap material”
“can be hard for him”
Top return reasons
Common questions
- Is disney games profitable to sell on Amazon United States?
- The niche generates $333K/yr across 34 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the disney games niche?
- 12 brands and 105 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in disney games?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 1.6%.
- When does demand for disney games peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the disney games niche?
- Listings span $6.14–$34.43; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 1,365 reviews — the moat a new listing must climb.