Disney Dolls

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

1.0%

Market size, estimated

$432Ka year

Peak month

December3.3× the quietest month

Top search term

mattel222K searches a year

Listings sell for $28.84 on average, from $7.96 to $130.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $28.84 that is $7K to $14K a year per listing.

Average price

$28.84inside the $15 to $100 sweet spot

Price range

$7.96–$130.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

1.5%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #300 within Dolls. It carries 6,433 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

76%

Out of stock, average day

2.9%

Average rank

#300in Dolls

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

6,433per listing

Listings tracked

51

17 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

16Amazon's first-year sales bar

Average brand age

45 months