disney crafts
Worth a lookShows low returns (1.2%), but a small market ($89K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$13.98avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$3.99–$33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,161.64avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 140K searches
According to Flapen's Amazon United States niche tracking, disney crafts is a $89K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
disney crafts market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $84K–$112K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #257
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 3.4%
- Avg brand age
- 33 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
73
Top-5 brand share
66%
Top 20: 92%
Top-5 click share
33%
Top 20: 73%
Open market
30%
- Skillmatics43%
- Klever Kits8%
- Melissa & Doug6%
- SIWUCHYE4%
- MINRAIN4%
- Tmflexe4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top disney crafts search terms
- disney crafts28K/yr
- dot sticker book9K/yr
- disney craft11K/yr
- disney crafts for kids11K/yr
- dot it18K/yr
- dot it sticker art13K/yr
- disney arts and crafts12K/yr
- sticker dot book6K/yr
- princess craft kit13K/yr
- princess painting kit6K/yr
Top disney crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skillmatics Dot It Sticker Art Unicorns & Princesses Mess-Free Fun
Skillmatics$10.764.6★3,627 rev
Skillmatics Dot It Sticker Art Animals Mess-Free Fun for Kids
Skillmatics$11.644.6★3,627 rev
Skillmatics Dot It Sticker Art Unicorns & Princesses Mess-Free Fun
Skillmatics$12.034.6★3,627 rev
Klever Kits Dot Art Kit for Kids No Mess Sticker for Toddlers 3-7 Craft Kits DIY Creative Activity Travel Toy Birthday Presents for Boys Girls (Unicorns & Princess)
Klever Kits$10.094.6★734 rev
Wooden Mouse Head 30 Pcs Unfinished Wooden Gift Ornaments DIY Craft Birthday Present-Paintable Blank Natural Mouse Head with Hemp Rope for Kids Art Crafts DIY Gift Party Supplies-4inch
SIWUCHYE$11.394.9★57 rev
Newest
by launch date
Skillmatics Bluey Dot It Sticker Activity Kit Mess-Free Fun for Kids
Skillmatics$15.093,627 rev
24 Sheets Mickey Stickers for Kids Make Your Own Girls Make a Face Stickers Classroom Rewards Art Craft Party Supplies
MINRAIN$8.9240 rev
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
Skillmatics$30.724,098 rev
16 Pcs Mouse Diamond Painting Magnets Cartoon Mouse Diamond Art Magnet for Refrigerator Waterproof Fridge Magnetic DIY Crafts for Holiday Carnival Kitchen
generic$16.9238 rev
Skillmatics Dot It Sticker Art Unicorns & Princesses Mess-Free Fun
Skillmatics$12.033,627 rev
Trending
90-day click momentum16 Pcs Mouse Diamond Painting Magnets Cartoon Mouse Diamond Art Magnet for Refrigerator Waterproof Fridge Magnetic DIY Crafts for Holiday Carnival Kitchen
generic$16.924.4★
Skillmatics Bluey Dot It Sticker Activity Kit Mess-Free Fun for Kids
Skillmatics$15.094.6★
Skillmatics Fun with Foam 3D Sticker Art Disney Princess Mess-Free Fun
Skillmatics$14.894.7★
Wooden Mouse Head 30 Pcs Unfinished Wooden Gift Ornaments DIY Craft Birthday Present-Paintable Blank Natural Mouse Head with Hemp Rope for Kids Art Crafts DIY Gift Party Supplies-4inch
SIWUCHYE$11.394.9★
Cra-Z-Art Disney Stitch Gem by Number 10 Pack - 10 Individual Stitch Gem by Number Designs - Diamond Jewel by Number Art Creative Gem Craft Great Gift for Birthdays for Girls and Boys Ages 6 and Up
Cra-Z-Art$8.054.7★
What buyers say about disney crafts
What buyers praise and complain about, mined from review topics.What buyers love
“So entertaining and engaging”
“Amazing quality”
“Easy to use”
“It was a gift”
“Good value for money”
“Exactly As Pictured”
“The colors are vibrant”
“Adhere really well”
“Ideal size for travel”
“creative along those same lines”
What buyers complain about
“Poor adhesion”
“I expected for them to be a lower quality”
“The dots are small”
“Would not purchase again at that price”
“Hard to use”
“Doesnt Work”
“This product came used and damaged”
“The photos are deceptive & disappointing”
“Defective item”
“Loose in < 2 weeks”
Top return reasons
Common questions
- Is disney crafts profitable to sell on Amazon United States?
- The niche generates $89K/yr across 50 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the disney crafts niche?
- 32 brands and 73 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in disney crafts?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 1.2%.
- When does demand for disney crafts peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the disney crafts niche?
- Listings span $3.99–$33.26; the average listing price is $13.98 (sweet spot $15–$100). The average incumbent carries 2,162 reviews — the moat a new listing must climb.