Is disney coloring books for kids ages 4-8 profitable to sell on Amazon United States?

The niche generates $300K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (41/100).

How competitive is the disney coloring books for kids ages 4-8 niche?

6 brands and 35 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in disney coloring books for kids ages 4-8?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Color. The return rate is 0.8%.

When does demand for disney coloring books for kids ages 4-8 peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the disney coloring books for kids ages 4-8 niche?

Listings span $4.76–$30.72; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.

disney coloring books for kids ages 4-8

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good942.07

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.76–$30.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.60

avg listing price — sweet spot $15–$100

Market size

Good$300K

$300K/yr · 636K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, disney coloring books for kids ages 4-8 is a $300K/yr Amazon United States market (636K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

disney coloring books for kids ages 4-8 market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $252K–$315K; units × avg price
Conversion rate: 3.7%
Avg BSR: #239
Page quality: 0%
Prime: 100%
Sponsored: 27%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Disney34%
Crayola32%
Bendon24%
BAZIC PRODUCTS7%
Disney Princess2%
Skillmatics2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top disney coloring books for kids ages 4-8 search terms

disney coloring book386K/yr -17.2%1.9% conv.
disney coloring books60K/yr -5.2%1.9% conv.
coloring book disney46K/yr -4.7%1.8% conv.
coloring books disney26K/yr +0.8%2.2% conv.
libros para colorear disney27K/yr -19.1%0.1% conv.
libro de colorear disney23K/yr -5.0%0.2% conv.
libro para colorear disney20K/yr -1.2%0.3% conv.
disney coloring19K/yr +9.8%0.4% conv.
disney coloring book for kids29K/yr -30.6%4.9% conv.

All search terms

Top disney coloring books for kids ages 4-8 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6

Crayola$5.164.8★2,699 rev

Disney Classics Coloring and Activity Books for Kids Bulk Coloring Bundle with Mickey Mouse Minnie Ariel Featuring Stickers Activities Mazes Games Puzzles and More

Bendon$15.904.7★221 rev

Disney Princess 80pg Coloring Book 2

Disney$6.614.7★274 rev

Disney Pixar 192-Page Coloring and Activity Book; Dory Nemo Toy Story Monsters Inc Inside Out Cars; Bendon 49935

Disney$7.634.6★679 rev

Disney Princess Coloring Book 2 Titles Fun Game Workbook for Learning Drawing Coloring Gift for Kids Toddler Activity at Classroom Home 80 Pages 2-Pack

BAZIC PRODUCTS$6.224.7★310 rev

Newest

by launch date

Disney Princess Coloring Book for Girls 3-5 4-8 - 32pg Deluxe Activity Book

Disney$5.8835 rev

9mo ago

Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit

Skillmatics$30.724,098 rev

11mo ago

Disney 24 Bulk Coloring Books for Kids Ages 4-8 Bundle

Disney$28.16207 rev

1y ago

Disney Classics Coloring Book Set for Kids Bulk Activity Coloring Books Includes Mickey Mouse Minnie Princess Featuring Activities Mazes Games Puzzles and More

Bendon$17.85178 rev

1y ago

Disney Princess Coloring Book Activity Set for Kids Bundle with 6 Coloring Books Featuring Disney Princess Encanto Moana and Frozen

Bendon$17.65196 rev

2y ago

What buyers say about disney coloring books for kids ages 4-8

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“easy to color”

Fun/Entertainment Experience20%

“Good thing to keep your kids occupied”

Value For Money12%

“Worth the money”

Gifting Purpose11%

“Cute gift”

Size-Overall7%

“Perfectly sized”

Quality-Overall7%

“Good quality”

Ease Of Use3%

“Easy to use”

Developmental Needs3%

“Perfect for kids”

Advertised Vs Actual Product2%

“True to what the product says you receive”

Portability1%

“Great to carry around”

What buyers complain about

Advertised Vs Actual Product17%

“The photos are deceptive & disappointing”

Size-Overall17%

“Bigger than I realized”

Color11%

“The inside out coloring book is not much of a coloring book”

Ease Of Use7%

“Hard to use”

Thickness7%

“Very thin pages”

Quality-Overall4%

“Very cheap”

Value For Money4%

“Disney Accompanied App is expensive not required”

Creativity4%

“requires no creativity”

Strength4%

“Flimsy paper”

Print Quality4%

“One, for some of the books, the pictures were very light. as if the ink from the printer was running out”

Top return reasons

Size-Overall49%

Advertised Vs Actual Product13%

Value For Money10%

Color7%

Quality-Overall4%

Thin3%

Gifting Purpose2%

Print Quality2%

Display Colors2%

Defective Material/Parts1%

Common questions

Is disney coloring books for kids ages 4-8 profitable to sell on Amazon United States?: The niche generates $300K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (41/100).
How competitive is the disney coloring books for kids ages 4-8 niche?: 6 brands and 35 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in disney coloring books for kids ages 4-8?: Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Color. The return rate is 0.8%.
When does demand for disney coloring books for kids ages 4-8 peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the disney coloring books for kids ages 4-8 niche?: Listings span $4.76–$30.72; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.