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Disney Coloring Books for Kids Ages 4-8

Fail

The top 5 brands take 98% of clicks, so Disney Coloring Books for Kids Ages 4-8 is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$300K/yr636K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
68%top-5 click share · 6 brands · 35 sellers

Flapen Score

Disney Coloring Books for Kids Ages 4-8 against its category

The dotted line is the Toys & Games average. Past it, Disney Coloring Books for Kids Ages 4-8 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Coloring Books for Kids Ages 4-8 market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Coloring Books for Kids Ages 4-8 636K times last year and spent an estimated $300K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months
636K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
3.7%
Market size, estimated
$300Ka year
Peak month
December1.8× the quietest month
Top search term
disney coloring book386K searches a year

02 · Price

A sale here is worth $12.60.

Listings sell for $12.60 on average, from $4.76 to $30.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $12.60 that is $13K to $16K a year per listing.

Average price
$12.60under the $15 to $100 sweet spot
Price range
$4.76–$30.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$16K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Craft Kits. It carries 942 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#239in Craft Kits
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
942per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Disney Coloring Books for Kids Ages 4-8 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 232%
  • Brand 324%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Disney Coloring Books for Kids Ages 4-8 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Disney Coloring Books for Kids Ages 4-8 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney coloring book386K/yr
  • disney coloring books60K/yr
  • coloring book disney46K/yr
  • coloring books disney26K/yr
  • libros para colorear disney27K/yr
  • libro de colorear disney23K/yr
  • libro para colorear disney20K/yr
  • disney coloring19K/yr
  • disney coloring book for kids29K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Coloring Books for Kids Ages 4-8

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Color”
17%of negative reviews mention “Advertised Vs Actual Product”
0.8%of orders come back
“The photos are deceptive & disappointing”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Disney Coloring Books for Kids Ages 4-8 questions

Answered from the same tracked data.