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Disney Cards

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 97% of clicks, so Disney Cards is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 3,143 Toys & Games niches · +15 vs the category median of 46
Market size
$1.4M/yr2.4M searches / yr
90-day growth
+38.9%search demand this quarter
Competition
28%top-5 click share · 9 brands · 180 sellers

Flapen Score

Disney Cards against its category

The dotted line is the Toys & Games average. Past it, Disney Cards is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Cards 2.4M times last year and spent an estimated $1.4M. The top 5 brands take 97% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+38.9%
Conversion, latest week
1.2%
Market size, estimated
$1.4Ma year
Top search term
lorcana1.2M searches a year

02 · Price

A sale here is worth $48.77.

Listings sell for $48.77 on average, from $5.85 to $278.64. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At $48.77 that is $49K to $61K a year per listing.

Average price
$48.77inside the $15 to $100 sweet spot
Price range
$5.85–$278.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
$49K–$61K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #383 within Collectible Card Games. It carries 149 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
81%
Out of stock, average day
16.0%
Average rank
#383in Collectible Card Games
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
149per listing
Listings tracked
72

04 · Newcomers

26 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
26Amazon's first-year sales bar
Average brand age
37 months

Products

Top Disney Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

180

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

28%

Top 20: 63%

Open market

2%

  • Brand 183%
  • Brand 29%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Disney Cards search demand

Weekly searches over the year. Pick a range.

100K60KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Disney Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lorcana1.2M/yr
  • disney lorcana233K/yr
  • lorcana booster box166K/yr
  • topps disney58K/yr
  • lorcana cards93K/yr
  • disney trading cards70K/yr
  • disney cards69K/yr
  • lorcana fabled152K/yr
  • lorcana trove48K/yr
  • topps chrome disney49K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Cards

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Collectibles”
26%of negative reviews mention “Value For Money”
0.4%of orders come back
“Not really worth the price though for me”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Disney Cards questions

Answered from the same tracked data.