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Disney Box

Fail

Shoppers spend an estimated $5K a year here, so Disney Box is a Fail.

Flapen Score
26
26 / 100
Ranks 3,069 of 3,143 Toys & Games niches · −20 vs the category median of 46
Market size
$5K/yr17K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
85%top-5 click share · 6 brands · 33 sellers

Flapen Score

Disney Box against its category

The dotted line is the Toys & Games average. Past it, Disney Box is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Box market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Box 17K times last year and spent an estimated $5K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
1.4%
Market size, estimated
$5Ka year
Peak month
December7.4× the quietest month
Top search term
disney toys for 2 year old girls8K searches a year

02 · Price

A sale here is worth $20.82.

Listings sell for $20.82 on average, from $7.96 to $57.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $20.82 that is $0 to $2K a year per listing.

Average price
$20.82inside the $15 to $100 sweet spot
Price range
$7.96–$57.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #99 within Drawing & Writing Boards. It carries 8,075 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#99in Drawing & Writing Boards
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
8,075per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Disney Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

33

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 226%
  • Brand 310%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Disney Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Disney Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney toys for 2 year old girls8K/yr
  • disney toys for girls 8-103K/yr
  • lite brite disney2K/yr
  • disney lite brite2K/yr
  • disney toys for girls age 22K/yr
  • disney lite bright146/yr
  • disney light bright386/yr
  • disney 100 lite brite27/yr

Reviews and returns

What reviews say buyers love and hate about Disney Box

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
27%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Larger”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Disney Box questions

Answered from the same tracked data.