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Disney Bath Toys

Fail

The products selling today already average 4.7★, so Disney Bath Toys is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$94K/yr172K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
56%top-5 click share · 11 brands · 51 sellers

Flapen Score

Disney Bath Toys against its category

The dotted line is the Toys & Games average. Past it, Disney Bath Toys is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Bath Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Bath Toys 172K times last year and spent an estimated $94K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
2.9%
Market size, estimated
$94Ka year
Peak month
December2.0× the quietest month
Top search term
disney bath toys110K searches a year

02 · Price

A sale here is worth $18.79.

Listings sell for $18.79 on average, from $5.88 to $29.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.79 that is $2K to $5K a year per listing.

Average price
$18.79inside the $15 to $100 sweet spot
Price range
$5.88–$29.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #170 within Bath Toys. It carries 1,106 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
76%
Out of stock, average day
7.1%
Average rank
#170in Bath Toys
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,106per listing
Listings tracked
29

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Disney Bath Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

51

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 91%

Open market

7%

  • Disney Store44%
  • Disney25%
  • SwimWays17%
  • MIWEN3%
  • The First Years2%
  • Marvel2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Disney Bath Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Disney Bath Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • disney bath toys110K/yr
  • disney pool toys25K/yr
  • disney water toys7K/yr
  • bath toys disney11K/yr
  • disney bath6K/yr
  • disney bath toy4K/yr
  • disney bath set4K/yr
  • disney bath toys mold free5K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Bath Toys

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Size-Overall”
1.0%of orders come back
“The bucket is huge”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Disney Bath Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data