disney bath toys
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$18.79avg listing price — sweet spot $15–$100
Price range
Good$5.88–$29.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,105.93avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 172K searches
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, disney bath toys is a $94K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
disney bath toys market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $75K–$94K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 83%
- Out of stock
- 7.1%
- Avg brand age
- 35 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
51
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
7%
- Disney Store44%
- Disney25%
- SwimWays17%
- MIWEN3%
- The First Years2%
- Marvel2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.0×
Top disney bath toys search terms
- disney bath toys110K/yr
- disney pool toys25K/yr
- disney water toys7K/yr
- bath toys disney11K/yr
- disney bath6K/yr
- disney bath toy4K/yr
- disney bath set4K/yr
- disney bath toys mold free5K/yr
Top disney bath toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Store Official Disney Princess Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids
Disney Store$25.174.8★303 rev
Disney Store Official Toy Story Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids
Disney Store$26.184.8★344 rev
Mickey & Friends 6 Piece Bath Squirter Bucket Set. Bath Toys for Baby and Toddlers Includes Organizer Bucket with Drainage to Store Your Bath time Water Toys.
Disney$20.814.8★155 rev
SwimWays Disneys Finding Dory Mr. Rays Dive and Catch Game for Ages 5+
SwimWays$17.334.7★7,658 rev
Disney Store Official Mickey and Friends Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun and Water Play Set for Kids
Disney Store$26.134.8★78 rev
Newest
by launch date
Disney Frozen - 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys
Disney$29.99250 rev
Disney Frozen Bath Toys - 11 pc Bath Value Set Bath Toys Finger Puppets Rinse Cups Foam Pump Bath squirters
Disney$20.0668 rev
Disney Jr. SuperKitties Water Squirters 4-Pack Set Bath Toys
Just Play$14.25143 rev
Disney Stitch - 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys
Disney$18.40250 rev
Disney Moana - 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys
Disney$22.91250 rev
Trending
90-day click momentumDisney Frozen - 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys
Disney$29.994.8★
SwimWays The Little Mermaid Ariel Dive N Surprise Pool Toy for Ages 5+
SwimWays$12.654.7★
SwimWays Disney Frozen 2 Dive Characters 3-Pack of Pool Toys for Ages 5+
SwimWays$14.804.7★
TOMY Toomies Splash & Float Bingo and Bluey Water Toys - Officially Licensed Bluey Toys - 2-in-1 Toddler Bath & Pool Play Set with Pour Cups & Water Wheels - 2 Count - Ages 18 Months and Up
TOMY$14.624.7★
SwimWays Disney The Little Mermaid Dive Characters Pool Toy 3-Pack; Ages 5+
SwimWays$12.534.7★
What buyers say about disney bath toys
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Toy”
“Perfect size”
“Good quality and arrived on time”
“Great value for money”
“Versatile and durable”
“Good gift idea”
“Works as advertised”
“The water-activated release is such a neat surprise”
“will be great storage”
“Bright colors and accurate”
What buyers complain about
“The bucket is huge”
“the price point should be cheaper”
“they got tons of water trapped inside”
“Smelled SO BAD”
“Quality control needed”
“These didnt have good color to them”
“Look nothing like the picture”
“Grandson won't even play with them”
“Doesnt work”
“not so easy to use”
Top return reasons
Common questions
- Is disney bath toys profitable to sell on Amazon United States?
- The niche generates $94K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the disney bath toys niche?
- 11 brands and 51 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in disney bath toys?
- Top complaints mined from reviews: Size-Overall, Value For Money, Water Resistance. The return rate is 1.0%.
- When does demand for disney bath toys peak?
- Demand peaks in Jun–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the disney bath toys niche?
- Listings span $5.88–$29.99; the average listing price is $18.79 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.