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Disney Bath Toys

strong incumbent ratings (4.7★) — Disney Bath Toys doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46

Market size 24Growth 22Conversion 37Competition 48Returns 95Price range 62Avg price 84Brand share 22Review moat 60Quality gap 16
This niche Category average · 3,143 niches

Is Disney Bath Toys profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Disney Bath Toys is a $94K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 41/100.

Disney Bath Toys: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.7% over the last 90 days and 2.9% of searches end in a purchase.

$94K

revenue / yr

Units sold / yr5K
Search volume / yr-5.7%172K
Conversion rate2.9%
Avg price$18.79

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers11 · 51
Top-5 product click share56%
Open market9%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement83%
New entrants (1y)2· 2 succeeded
Avg rating4.7★
Avg reviews1,106

Top Disney Bath Toys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$9K$14K$19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

51

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

7%

  • Disney Store44%
  • Disney25%
  • SwimWays17%
  • MIWEN3%
  • The First Years2%
  • Marvel2%
  • Open — no brand owns it (5 brands, 7%)

Disney Bath Toys demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume172KCVR2.9%Products29Brands11Top 5 Brands91%OOS Rate7.1%Rating4.7★Reviews1,106Avg BSR#170
7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.0×

Top Disney Bath Toys search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • disney bath toys110K/yr
  • disney pool toys25K/yr
  • disney water toys7K/yr
  • bath toys disney11K/yr
  • disney bath6K/yr
  • disney bath toy4K/yr
  • disney bath set4K/yr
  • disney bath toys mold free5K/yr

What reviews say buyers love and hate about Disney Bath Toys

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Fun/Entertainment Experience34%

Fun Toy

Size-Overall14%

Perfect size

Quality-Overall12%

Good quality and arrived on time

Value For Money6%

Great value for money

Durability6%

Versatile and durable

What buyers complain about

68% of reviews
Size-Overall21%

The bucket is huge

Value For Money12%

the price point should be cheaper

Water Resistance7%

they got tons of water trapped inside

Smell6%

Smelled SO BAD

Quality-Overall6%

Quality control needed

Disney Bath Toys return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Value For Money
12%
3Advertised Vs Actual Product
10%
4Functionality-Overall
7%
5Quality-Overall
6%

Common Disney Bath Toys questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Disney Bath Toys 41/100 on Amazon United States — Skip it. The niche generates $94K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -5.7% over the last 90 days.
Search demand for Disney Bath Toys on Amazon United States peaks in Jun–Dec, where the busiest month runs 2.0× the quietest.