Disney Bath Toys
strong incumbent ratings (4.7★) — Disney Bath Toys doesn't clear our bar today.
Flapen Score
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Is Disney Bath Toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Disney Bath Toys is a $94K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 41/100.
Disney Bath Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.7% over the last 90 days and 2.9% of searches end in a purchase.
$94K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 29 products
Top Disney Bath Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Store Official Disney Princess Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids
- Price
- $25.17
- Rating
- 4.8/5
- Reviews
- 303
- Age
- 4y ago

Disney Store Official Toy Story Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids
- Price
- $26.18
- Rating
- 4.8/5
- Reviews
- 344
- Age
- 4y ago

Mickey & Friends 6 Piece Bath Squirter Bucket Set. Bath Toys for Baby and Toddlers Includes Organizer Bucket with Drainage to Store Your Bath time Water Toys.
- Price
- $20.81
- Rating
- 4.8/5
- Reviews
- 155
- Age
- 2y ago

SwimWays Disneys Finding Dory Mr. Rays Dive and Catch Game for Ages 5+
- Price
- $17.33
- Rating
- 4.7/5
- Reviews
- 7,658
- Age
- 10y ago

Disney Store Official Mickey and Friends Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun and Water Play Set for Kids
- Price
- $26.13
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 4y ago
Trending
90-day click momentum
Disney Frozen - 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys
- Price
- $29.99
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 6mo ago

SwimWays The Little Mermaid Ariel Dive N Surprise Pool Toy for Ages 5+
- Price
- $12.65
- Rating
- 4.7/5
- Reviews
- 3,049
- Age
- 2y ago

SwimWays Disney Frozen 2 Dive Characters 3-Pack of Pool Toys for Ages 5+
- Price
- $14.80
- Rating
- 4.7/5
- Reviews
- 1,354
- Age
- 6y ago

TOMY Toomies Splash & Float Bingo and Bluey Water Toys - Officially Licensed Bluey Toys - 2-in-1 Toddler Bath & Pool Play Set with Pour Cups & Water Wheels - 2 Count - Ages 18 Months and Up
- Price
- $14.62
- Rating
- 4.7/5
- Reviews
- 611
- Age
- 2y ago

SwimWays Disney The Little Mermaid Dive Characters Pool Toy 3-Pack; Ages 5+
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago
Newest
by launch date
Disney Frozen - 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys
- Price
- $29.99
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 6mo ago

Disney Frozen Bath Toys - 11 pc Bath Value Set Bath Toys Finger Puppets Rinse Cups Foam Pump Bath squirters
- Price
- $20.06
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 9mo ago

Disney Jr. SuperKitties Water Squirters 4-Pack Set Bath Toys
- Price
- $14.25
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 1y ago

Disney Stitch - 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys
- Price
- $18.40
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 1y ago

Disney Moana - 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys
- Price
- $22.91
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
51
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
7%
- Disney Store44%
- Disney25%
- SwimWays17%
- MIWEN3%
- The First Years2%
- Marvel2%
- Open — no brand owns it (5 brands, 7%)
Disney Bath Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Dec · busiest ÷ quietest = 2.0×
Top Disney Bath Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- disney bath toys110K/yr
- disney pool toys25K/yr
- disney water toys7K/yr
- bath toys disney11K/yr
- disney bath6K/yr
- disney bath toy4K/yr
- disney bath set4K/yr
- disney bath toys mold free5K/yr
What reviews say buyers love and hate about Disney Bath Toys
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Fun Toy”
“Perfect size”
“Good quality and arrived on time”
“Great value for money”
“Versatile and durable”
What buyers complain about
68% of reviews“The bucket is huge”
“the price point should be cheaper”
“they got tons of water trapped inside”
“Smelled SO BAD”
“Quality control needed”
Disney Bath Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Disney Bath Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








