Skip to content

Dinosaur Toys for Kids 1-2 Years Old

Fail

The top 5 products take 93% of clicks, so Dinosaur Toys for Kids 1-2 Years Old is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$49K/yr47K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
93%top-5 click share · 7 brands · 19 sellers

Flapen Score

Dinosaur Toys for Kids 1-2 Years Old against its category

The dotted line is the Toys & Games average. Past it, Dinosaur Toys for Kids 1-2 Years Old is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinosaur Toys for Kids 1-2 Years Old market on Amazon at a glance

Shoppers on Amazon United States searched for Dinosaur Toys for Kids 1-2 Years Old 47K times last year and spent an estimated $49K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
5.7%
Market size, estimated
$49Ka year
Peak month
December3.3× the quietest month
Top search term
dinosaur toys for 1 year old13K searches a year

02 · Price

A sale here is worth $18.26.

Listings sell for $18.26 on average, from $10.66 to $28.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,500 to 2,000 of them. At $18.26 that is $27K to $37K a year per listing.

Average price
$18.26inside the $15 to $100 sweet spot
Price range
$10.66–$28.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
1,500–2,000
Revenue per listing a year
$27K–$37K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Early Development & Activity Toys. It carries 3,606 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Early Development & Activity Toys
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
3,606per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dinosaur Toys for Kids 1-2 Years Old products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

19

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Brand 164%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Dinosaur Toys for Kids 1-2 Years Old search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Dinosaur Toys for Kids 1-2 Years Old search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dinosaur toys for 1 year old13K/yr
  • dinosaur toys 1 year old16K/yr
  • vtech chomp and count dino9K/yr
  • chomp and count dino4K/yr
  • vtech chomp and count dino green3K/yr
  • dinosaur toys for kids 1-2 years old3K/yr

Reviews and returns

What reviews say buyers love and hate about Dinosaur Toys for Kids 1-2 Years Old

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“just overpriced for level of quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dinosaur Toys for Kids 1-2 Years Old questions

Answered from the same tracked data.