Dinosaur Playdoh Set

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

5.0%

Market size, estimated

$110Ka year

Peak month

December4.3× the quietest month

Top search term

dinosaur playdoh set29K searches a year

Listings sell for $15.47 on average, from $7.23 to $31.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $15.47 that is $8K to $12K a year per listing.

Average price

$15.47inside the $15 to $100 sweet spot

Price range

$7.23–$31.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

1.0%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #155 within Clay & Dough. It carries 6,202 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

13.1%

Average rank

#155in Clay & Dough

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

6,202per listing

Listings tracked

11

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months