digimon
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$44.94avg listing price — sweet spot $15–$100
Review moat
Great200.63avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.22–$121.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$846K$846K/yr · 1.7M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, digimon is a $846K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
digimon market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $899K–$1.1M
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,734
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 42%
- Out of stock
- 5.1%
- Avg brand age
- 33 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
147
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
41%
Top 20: 74%
Open market
12%
- BANDAI41%
- Bandai Namco36%
- Ichibansho Figure5%
- FOR KINGS. BY KINGS CROWN LMTD SUPPLY2%
- BANDAI SPIRITS2%
- Tcg Elements2%
- Open — no brand owns it (10 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top digimon search terms
- digimon746K/yr
- digimon tcg159K/yr
- digimon story time stranger176K/yr
- digimon figure101K/yr
- digimon cards82K/yr
- digimon model kit85K/yr
- digimo46K/yr
- digimon toys45K/yr
- digimon booster box34K/yr
- digimon starter deck25K/yr
Top digimon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Digimon Story: Time Stranger - Nintendo Switch
Bandai Namco$58.784.9★16 rev
Digimon Story: Time Stranger PS5
Bandai Namco$56.104.8★428 rev
BANDAI Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Graffiti Agumon
BANDAI$19.884.5★21 rev
Bandai Digimon Card Game: Adventure Box 2-4 Packs Promos
BANDAI$18.814.8★63 rev
Bandai Namco - Digmon Device Virtual Pet Monster - Glow in the dark
Bandai Namco$19.874.8★1,400 rev
Newest
by launch dateBANDAI Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Graffiti Agumon
BANDAI$19.8821 rev
Bandai Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Digital Camouflage
BANDAI$19.9121 rev
BANDAI Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Digivolution Agumon
BANDAI$19.9121 rev
Digimon CCG Dual Revolution Booster Box (BT25) - 24 Packs
BANDAI$118.264 rev
Digimon TCG: Advanced Booster Digimon Generation (AD-01) - 12 Packs
BANDAI$95.378 rev
Trending
90-day click momentumBANDAI Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Graffiti Agumon
BANDAI$19.884.5★
Bandai Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Digital Camouflage
BANDAI$19.914.5★
Digimon CCG Dual Revolution Booster Box (BT25) - 24 Packs
BANDAI$118.265.0★
CROWN Anime Shorts - Breathable Stretch Compression Gym Short with Pockets (L-D12)
FOR KINGS. BY KINGS CROWN LMTD SUPPLY$39.834.2★
BANDAI Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Digivolution Agumon
BANDAI$19.914.5★
What buyers say about digimon
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“Fun Collecting”
“Well worth the price tag”
“Really fun deck”
“It was as advertised”
“Fit was accurate”
“Good for starters”
“Glows very good”
“that has just enough synergy to help a new player slowly figure out what they're doing with the game”
“Art is amazing”
What buyers complain about
“Bigger than it looks”
“comparatively expensive expansion”
“Not very durable”
“Very Difficult, But Awesome Game”
“crappy quality control”
“this game is just boring”
“False advertising with DLC”
“No instructions included”
“Pedometer is rather inaccurate”
“Loose pieces”
Top return reasons
Common questions
- Is digimon profitable to sell on Amazon United States?
- The niche generates $846K/yr across 43 tracked products. 10 of 17 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the digimon niche?
- 16 brands and 147 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in digimon?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.9%.
- When does demand for digimon peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the digimon niche?
- Listings span $10.22–$121.31; the average listing price is $44.94 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.