Digimon
MaybeAn estimated 0.9% of orders come back. But buyers convert on only 1.1% of searches, so Digimon is a Maybe.
- Flapen Score
- 58 / 100Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 4658
- Market size
- $846K/yr1.7M searches / yr
- 90-day growth
- +11.0%search demand this quarter
- Competition
- 41%top-5 click share · 16 brands · 147 sellers
Flapen Score
Digimon against its category
The dotted line is the Toys & Games average. Past it, Digimon is stronger. Inside it, weaker.
Market
The Digimon market on Amazon at a glance
Shoppers on Amazon United States searched for Digimon 1.7M times last year and spent an estimated $846K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $846K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +11.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $846Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- digimon746K searches a year
02 · Price
A sale here is worth $44.94.
Listings sell for $44.94 on average, from $10.22 to $121.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $44.94 that is $22K to $34K a year per listing.
- Average price
- $44.94inside the $15 to $100 sweet spot
- Price range
- $10.22–$121.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $22K–$34K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2,734 within Collectible Card Games. It carries 201 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 91%
- Out of stock, average day
- 5.1%
- Average rank
- #2,734in Collectible Card Games
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 201per listing
- Listings tracked
- 43
04 · Newcomers
10 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Digimon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
147
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
41%
Top 20: 74%
Open market
12%
- Brand 141%
- Brand 236%
- Brand 35%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (10 brands, 12%)
Demand
Digimon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Digimon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- digimon746K/yr
- digimon tcg159K/yr
- digimon story time stranger176K/yr
- digimon figure101K/yr
- digimon cards82K/yr
- digimon model kit85K/yr
- digimo46K/yr
- digimon toys45K/yr
- digimon booster box34K/yr
- digimon starter deck25K/yr
Reviews and returns
What reviews say buyers love and hate about Digimon
We read the reviews and the return reasons for every product selling here.
“Bigger than it looks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Digimon questions
Answered from the same tracked data.








