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Digimon

Maybe

An estimated 0.9% of orders come back. But buyers convert on only 1.1% of searches, so Digimon is a Maybe.

Flapen Score
58
58 / 100
Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 46
Market size
$846K/yr1.7M searches / yr
90-day growth
+11.0%search demand this quarter
Competition
41%top-5 click share · 16 brands · 147 sellers

Flapen Score

Digimon against its category

The dotted line is the Toys & Games average. Past it, Digimon is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Digimon market on Amazon at a glance

Shoppers on Amazon United States searched for Digimon 1.7M times last year and spent an estimated $846K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $846K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
1.1%
Market size, estimated
$846Ka year
Peak month
November2.2× the quietest month
Top search term
digimon746K searches a year

02 · Price

A sale here is worth $44.94.

Listings sell for $44.94 on average, from $10.22 to $121.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $44.94 that is $22K to $34K a year per listing.

Average price
$44.94inside the $15 to $100 sweet spot
Price range
$10.22–$121.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$22K–$34K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2,734 within Collectible Card Games. It carries 201 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
91%
Out of stock, average day
5.1%
Average rank
#2,734in Collectible Card Games
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
201per listing
Listings tracked
43

04 · Newcomers

10 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
10Amazon's first-year sales bar
Average brand age
33 months

Products

Top Digimon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

147

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

41%

Top 20: 74%

Open market

12%

  • Brand 141%
  • Brand 236%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (10 brands, 12%)

Demand

Digimon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Digimon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • digimon746K/yr
  • digimon tcg159K/yr
  • digimon story time stranger176K/yr
  • digimon figure101K/yr
  • digimon cards82K/yr
  • digimon model kit85K/yr
  • digimo46K/yr
  • digimon toys45K/yr
  • digimon booster box34K/yr
  • digimon starter deck25K/yr

Reviews and returns

What reviews say buyers love and hate about Digimon

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Bigger than it looks”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Digimon questions

Answered from the same tracked data.