dice tray
Worth a lookShows a sweet-spot price point ($20.45 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$6.18–$80.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$469K$469K/yr · 1.2M searches
Review moat
Good1,478.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dice tray is a $469K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
dice tray market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $409K–$511K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 77%
- Out of stock
- 3.1%
- Avg brand age
- 37 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
40
Top-5 brand share
66%
Top 20: 94%
Top-5 click share
28%
Top 20: 61%
Open market
30%
- SIQUK44%
- Grajar6%
- Soar Forge6%
- Forged Dice Co.5%
- HORNATE5%
- Gamegenic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top dice tray search terms
- dice tray495K/yr
- dnd dice tray164K/yr
- dice box122K/yr
- dice holder71K/yr
- dice rolling tray65K/yr
- dnd dice holder65K/yr
- dice tray for rolling48K/yr
- dnd dice box35K/yr
- dice trays24K/yr
- dice tray and storage25K/yr
Top dice tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Portable Folding Hexagon Dice Roller Tray for Dice Games Like RPG DND and Other Table Games (Dark Green Violet)
SIQUK$9.304.7★8,020 rev

SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Folding Hexagon Dice Holder Tray for Dice Games Like RPG DND and Other Table Games (Cyan and Black)
SIQUK$9.224.7★8,020 rev

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Violet
SIQUK$9.034.3★609 rev

SIQUK 2-Piece Dice Tray - PU Leather Folding Hexagon Dice Holder for RPG DND and Other Table Games (Camel and Black)
SIQUK$9.354.7★8,020 rev

Grajar 2 Pcs Portable Folding Dice Rolling Tray Set for RPG DND Table Games - PU Leather and Velvet Holder Storage Box - Navy Blue and Camel
Grajar$8.974.7★2,461 rev
Newest
by launch date
First Reign 3-in-1 DnD Dice Box DnD Dice Tray & Journal | D&D Starter Set
First Reign$49.1951 rev

Dice Holder Leather DND Dice Case Foldable Dice Tray Dungeons and Dragons Storage Tray for Tabletop Game
coiyie$7.7523 rev

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Violet
SIQUK$9.03609 rev

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Green
SIQUK$9.09609 rev

Soar Forge Sanctum Dice Box - Premium Case & Dice Tray for DND - Phone/Pen Slot Magnetic Lid and Storage for your Sets Minis and More - Felt-Lined Vault Holder for D&D and RPG (Blue)
Soar Forge$30.54103 rev
Trending
90-day click momentum
Asmodee Token Keep - Black
Gamegenic$12.464.6★

SIQUK Double Sided Dice Tray Folding Hexagon PU Leather and Velvet Dice Holder for Dungeons and Dragons RPG Dice Gaming D&D and Other Table Games Blue
SIQUK$7.204.7★

SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Folding Hexagon Dice Holder Tray for Dice Games Like RPG DND and Other Table Games (Cyan and Black)
SIQUK$9.224.7★

SIQUK 6 Pieces Dice Tray Hexagon Dice Rolling Holder Folding PU Leather Dice Trays for Dice Games Like RPG DND and Other Table Games(Red Blue Violet Black Green Yellow)
SIQUK$20.314.7★

Forged Dice Co. Dice Tray 14 - Double Sided and Removable Neoprene Rolling Dice Mat - for Any Dice or Board Game Tabletop RPGs Like D&D Pathfinder Roleplaying Game Black Tray w/Purple D20 Icon Mat
Forged Dice Co.$19.994.7★
What buyers say about dice tray
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Definitely worth the price”
“Fits great”
“Seems like its solidly built and looks great”
“Exactly as shown”
“Well made and durable”
“Color is beautiful”
“easy to use”
“The material doesnt feel cheap”
“Portable and works well”
What buyers complain about
“little small for cards”
“but the quality is subpar”
“Very poorly made breaks immediately”
“magnets not as strong as expected”
“latch doesnt actually stay closed”
“The buttons wont hold it together”
“the chemical smell coming from it is atrocious”
“The material is a cheap felt”
“they will ruin fast”
“the dice always roll low and seem to bounce off the top and the tower”
Top return reasons
Common questions
- Is dice tray profitable to sell on Amazon United States?
- The niche generates $469K/yr across 71 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the dice tray niche?
- 30 brands and 40 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in dice tray?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.4%.
- When does demand for dice tray peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the dice tray niche?
- Listings span $6.18–$80.50; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 1,479 reviews — the moat a new listing must climb.