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Dice Tray

Maybe

Products sell for $20.45 on average, inside the sweet spot. But demand is soft, at -8.6% this quarter, so Dice Tray is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46
Market size
$469K/yr1.2M searches / yr
90-day growth
-8.6%search demand this quarter
Competition
28%top-5 click share · 30 brands · 40 sellers

Flapen Score

Dice Tray against its category

The dotted line is the Toys & Games average. Past it, Dice Tray is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dice Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Dice Tray 1.2M times last year and spent an estimated $469K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
1.9%
Market size, estimated
$469Ka year
Peak month
December2.1× the quietest month
Top search term
dice tray495K searches a year

02 · Price

A sale here is worth $20.45.

Listings sell for $20.45 on average, from $6.18 to $80.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $20.45 that is $5K to $10K a year per listing.

Average price
$20.45inside the $15 to $100 sweet spot
Price range
$6.18–$80.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #72 within Game Accessories. It carries 1,479 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
99%
Out of stock, average day
3.1%
Average rank
#72in Game Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,479per listing
Listings tracked
71

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dice Tray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$14K$28K$42K$56K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

40

Est. top-5 brand share

66%

Top 20: 94%

Est. top-5 click share

28%

Top 20: 61%

Open market

30%

  • SIQUK44%
  • Grajar6%
  • Soar Forge6%
  • Forged Dice Co.5%
  • HORNATE5%
  • Gamegenic5%

Demand

Dice Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Dice Tray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dice tray495K/yr
  • dnd dice tray164K/yr
  • dice box122K/yr
  • dice holder71K/yr
  • dice rolling tray65K/yr
  • dnd dice holder65K/yr
  • dice tray for rolling48K/yr
  • dnd dice box35K/yr
  • dice trays24K/yr
  • dice tray and storage25K/yr

Reviews and returns

What reviews say buyers love and hate about Dice Tray

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.4%of orders come back
“little small for cards”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dice Tray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data