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Dice Tray

Dice Tray shows a sweet-spot price point ($20.45 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46

Market size 58Growth 21Conversion 23Competition 87Returns 87Price range 86Avg price 89Brand share 66Review moat 51Quality gap 24
This niche Category average · 3,143 niches

Is Dice Tray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Dice Tray is a $469K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.

Dice Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.6% over the last 90 days and 1.9% of searches end in a purchase.

$469K

revenue / yr

Units sold / yr25K
Search volume / yr-8.6%1.2M
Conversion rate1.9%
Avg price$20.45

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers30 · 40
Top-5 product click share28%
Open market34%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 71 products

Sponsored placement77%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews1,479

Top Dice Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Portable Folding Hexagon Dice Roller Tray for Dice Games Like RPG DND and Other Table Games (Dark Green Violet)

SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Portable Folding Hexagon Dice Roller Tray for Dice Games Like RPG DND and Other Table Games (Dark Green Violet)

Price
$9.30
Rating
4.7/5
Reviews
8,020
Age
5y ago
SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Folding Hexagon Dice Holder Tray for Dice Games Like RPG DND and Other Table Games (Cyan and Black)

SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Folding Hexagon Dice Holder Tray for Dice Games Like RPG DND and Other Table Games (Cyan and Black)

Price
$9.22
Rating
4.7/5
Reviews
8,020
Age
5y ago
SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Violet

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Violet

Price
$9.03
Rating
4.3/5
Reviews
609
Age
1y ago
SIQUK 2-Piece Dice Tray - PU Leather Folding Hexagon Dice Holder for RPG DND and Other Table Games (Camel and Black)

SIQUK 2-Piece Dice Tray - PU Leather Folding Hexagon Dice Holder for RPG DND and Other Table Games (Camel and Black)

Price
$9.35
Rating
4.7/5
Reviews
8,020
Age
5y ago
Grajar 2 Pcs Portable Folding Dice Rolling Tray Set for RPG DND Table Games - PU Leather and Velvet Holder Storage Box - Navy Blue and Camel

Grajar 2 Pcs Portable Folding Dice Rolling Tray Set for RPG DND Table Games - PU Leather and Velvet Holder Storage Box - Navy Blue and Camel

Price
$8.97
Rating
4.7/5
Reviews
2,461
Age
6y ago

Trending

90-day click momentum
Asmodee Token Keep - Black

Asmodee Token Keep - Black

Price
$12.46
Rating
4.6/5
Reviews
441
Age
2y ago
SIQUK Double Sided Dice Tray Folding Hexagon PU Leather and Velvet Dice Holder for Dungeons and Dragons RPG Dice Gaming D&D and Other Table Games Blue

SIQUK Double Sided Dice Tray Folding Hexagon PU Leather and Velvet Dice Holder for Dungeons and Dragons RPG Dice Gaming D&D and Other Table Games Blue

Price
$7.20
Rating
4.7/5
Reviews
5,984
Age
7y ago
SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Folding Hexagon Dice Holder Tray for Dice Games Like RPG DND and Other Table Games (Cyan and Black)

SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Folding Hexagon Dice Holder Tray for Dice Games Like RPG DND and Other Table Games (Cyan and Black)

Price
$9.22
Rating
4.7/5
Reviews
8,020
Age
5y ago
SIQUK 6 Pieces Dice Tray Hexagon Dice Rolling Holder Folding PU Leather Dice Trays for Dice Games Like RPG DND and Other Table Games(Red Blue Violet Black Green Yellow)

SIQUK 6 Pieces Dice Tray Hexagon Dice Rolling Holder Folding PU Leather Dice Trays for Dice Games Like RPG DND and Other Table Games(Red Blue Violet Black Green Yellow)

Price
$20.31
Rating
4.7/5
Reviews
1,266
Age
4y ago
Forged Dice Co. Dice Tray 14 - Double Sided and Removable Neoprene Rolling Dice Mat - for Any Dice or Board Game Tabletop RPGs Like D&D Pathfinder Roleplaying Game Black Tray w/Purple D20 Icon Mat

Forged Dice Co. Dice Tray 14 - Double Sided and Removable Neoprene Rolling Dice Mat - for Any Dice or Board Game Tabletop RPGs Like D&D Pathfinder Roleplaying Game Black Tray w/Purple D20 Icon Mat

Price
$19.99
Rating
4.7/5
Reviews
1,709
Age
8y ago

Newest

by launch date
First Reign 3-in-1 DnD Dice Box DnD Dice Tray & Journal | D&D Starter Set

First Reign 3-in-1 DnD Dice Box DnD Dice Tray & Journal | D&D Starter Set

Price
$49.19
Rating
4.7/5
Reviews
51
Age
11mo ago
Dice Holder Leather DND Dice Case Foldable Dice Tray Dungeons and Dragons Storage Tray for Tabletop Game

Dice Holder Leather DND Dice Case Foldable Dice Tray Dungeons and Dragons Storage Tray for Tabletop Game

Price
$7.75
Rating
4.8/5
Reviews
23
Age
1y ago
SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Violet

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Violet

Price
$9.03
Rating
4.3/5
Reviews
609
Age
1y ago
SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Green

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Green

Price
$9.09
Rating
4.3/5
Reviews
609
Age
1y ago
Soar Forge Sanctum Dice Box - Premium Case & Dice Tray for DND - Phone/Pen Slot Magnetic Lid and Storage for your Sets Minis and More - Felt-Lined Vault Holder for D&D and RPG (Blue)

Soar Forge Sanctum Dice Box - Premium Case & Dice Tray for DND - Phone/Pen Slot Magnetic Lid and Storage for your Sets Minis and More - Felt-Lined Vault Holder for D&D and RPG (Blue)

Price
$30.54
Rating
4.9/5
Reviews
103
Age
2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

$0$14K$28K$42K$56K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

40

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

28%

Top 20: 61%

Open market

30%

  • SIQUK44%
  • Grajar6%
  • Soar Forge6%
  • Forged Dice Co.5%
  • HORNATE5%
  • Gamegenic5%

Dice Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR1.9%Products71Brands30Top 5 Brands66%OOS Rate3.1%Rating4.6★Reviews1,479Avg BSR#72
45K35KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Top Dice Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dice tray495K/yr
  • dnd dice tray164K/yr
  • dice box122K/yr
  • dice holder71K/yr
  • dice rolling tray65K/yr
  • dnd dice holder65K/yr
  • dice tray for rolling48K/yr
  • dnd dice box35K/yr
  • dice trays24K/yr
  • dice tray and storage25K/yr

What reviews say buyers love and hate about Dice Tray

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Quality-Overall21%

“Good Quality”

Value For Money8%

“Definitely worth the price”

Size-Overall8%

“Fits great”

Design-Overall7%

“Seems like its solidly built and looks great”

Advertised Vs Actual Product5%

“Exactly as shown”

What buyers complain about

62% of reviews
Size-Overall14%

“little small for cards”

Quality-Overall11%

“but the quality is subpar”

Durability10%

“Very poorly made breaks immediately”

Magnetic Strength/Adsorption8%

“magnets not as strong as expected”

Locking Mechanism5%

“latch doesnt actually stay closed”

Dice Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Magnetic Strength/Adsorption
14%
3Defective Material/Parts
9%
4Advertised Vs Actual Product
7%
5Functionality-Overall
5%

Common Dice Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dice Tray 56/100 on Amazon United States — Worth a look. The niche generates $469K/yr across 71 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -8.6% over the last 90 days.
Search demand for Dice Tray on Amazon United States peaks in Jan–Dec, where the busiest month runs 2.1× the quietest.