Dice Tray
MaybeProducts sell for $20.45 on average, inside the sweet spot. But demand is soft, at -8.6% this quarter, so Dice Tray is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 4656
- Market size
- $469K/yr1.2M searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 28%top-5 click share · 30 brands · 40 sellers
Flapen Score
Dice Tray against its category
The dotted line is the Toys & Games average. Past it, Dice Tray is stronger. Inside it, weaker.
Market
The Dice Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Dice Tray 1.2M times last year and spent an estimated $469K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $469Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- dice tray495K searches a year
02 · Price
A sale here is worth $20.45.
Listings sell for $20.45 on average, from $6.18 to $80.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $20.45 that is $5K to $10K a year per listing.
- Average price
- $20.45inside the $15 to $100 sweet spot
- Price range
- $6.18–$80.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #72 within Game Accessories. It carries 1,479 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 99%
- Out of stock, average day
- 3.1%
- Average rank
- #72in Game Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,479per listing
- Listings tracked
- 71
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Dice Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Portable Folding Hexagon Dice Roller Tray for Dice Games Like RPG DND and Other Table Games (Dark Green Violet)
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 8,020
- Age
- 5y ago

SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Folding Hexagon Dice Holder Tray for Dice Games Like RPG DND and Other Table Games (Cyan and Black)
- Price
- $9.22
- Rating
- 4.7/5
- Reviews
- 8,020
- Age
- 5y ago

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Violet
- Price
- $9.03
- Rating
- 4.3/5
- Reviews
- 609
- Age
- 1y ago

SIQUK 2-Piece Dice Tray - PU Leather Folding Hexagon Dice Holder for RPG DND and Other Table Games (Camel and Black)
- Price
- $9.35
- Rating
- 4.7/5
- Reviews
- 8,020
- Age
- 5y ago

Grajar 2 Pcs Portable Folding Dice Rolling Tray Set for RPG DND Table Games - PU Leather and Velvet Holder Storage Box - Navy Blue and Camel
- Price
- $8.97
- Rating
- 4.7/5
- Reviews
- 2,461
- Age
- 6y ago
Trending
estimated 90-day click momentum
Asmodee Token Keep - Black
- Price
- $12.46
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 2y ago

SIQUK Double Sided Dice Tray Folding Hexagon PU Leather and Velvet Dice Holder for Dungeons and Dragons RPG Dice Gaming D&D and Other Table Games Blue
- Price
- $7.20
- Rating
- 4.7/5
- Reviews
- 5,984
- Age
- 7y ago

SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Folding Hexagon Dice Holder Tray for Dice Games Like RPG DND and Other Table Games (Cyan and Black)
- Price
- $9.22
- Rating
- 4.7/5
- Reviews
- 8,020
- Age
- 5y ago

SIQUK 6 Pieces Dice Tray Hexagon Dice Rolling Holder Folding PU Leather Dice Trays for Dice Games Like RPG DND and Other Table Games(Red Blue Violet Black Green Yellow)
- Price
- $20.31
- Rating
- 4.7/5
- Reviews
- 1,266
- Age
- 4y ago

Forged Dice Co. Dice Tray 14 - Double Sided and Removable Neoprene Rolling Dice Mat - for Any Dice or Board Game Tabletop RPGs Like D&D Pathfinder Roleplaying Game Black Tray w/Purple D20 Icon Mat
- Price
- $19.99
- Rating
- 4.7/5
- Reviews
- 1,709
- Age
- 8y ago
Newest
by launch date
First Reign 3-in-1 DnD Dice Box DnD Dice Tray & Journal | D&D Starter Set
- Price
- $49.19
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 11mo ago

Dice Holder Leather DND Dice Case Foldable Dice Tray Dungeons and Dragons Storage Tray for Tabletop Game
- Price
- $7.75
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Violet
- Price
- $9.03
- Rating
- 4.3/5
- Reviews
- 609
- Age
- 1y ago

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Green
- Price
- $9.09
- Rating
- 4.3/5
- Reviews
- 609
- Age
- 1y ago

Soar Forge Sanctum Dice Box - Premium Case & Dice Tray for DND - Phone/Pen Slot Magnetic Lid and Storage for your Sets Minis and More - Felt-Lined Vault Holder for D&D and RPG (Blue)
- Price
- $30.54
- Rating
- 4.9/5
- Reviews
- 103
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
40
Est. top-5 brand share
66%
Top 20: 94%
Est. top-5 click share
28%
Top 20: 61%
Open market
30%
- SIQUK44%
- Grajar6%
- Soar Forge6%
- Forged Dice Co.5%
- HORNATE5%
- Gamegenic5%
Demand
Dice Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Dice Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dice tray495K/yr
- dnd dice tray164K/yr
- dice box122K/yr
- dice holder71K/yr
- dice rolling tray65K/yr
- dnd dice holder65K/yr
- dice tray for rolling48K/yr
- dnd dice box35K/yr
- dice trays24K/yr
- dice tray and storage25K/yr
Reviews and returns
What reviews say buyers love and hate about Dice Tray
We read the reviews and the return reasons for every product selling here.
“little small for cards”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dice Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








