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56

dice tray

Worth a look

Shows a sweet-spot price point ($20.45 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 21Conversion 23Competition 87Returns 87Price range 86Avg price 89Brand share 66Review moat 51Quality gap 24

Avg price

Great$20.45

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$6.18–$80.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good$469K

$469K/yr · 1.2M searches

Review moat

Good1,478.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dice tray is a $469K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

dice tray market data

Units sold / yr
20K–25K
avg 250–500/product
Revenue / yr
$409K–$511K
units × avg price
Conversion rate
1.9%
Avg BSR
#72
Page quality
0%
Prime
99%
Sponsored
77%
Out of stock
3.1%
Avg brand age
37 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

40

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

28%

Top 20: 61%

Open market

30%

  • SIQUK44%
  • Grajar6%
  • Soar Forge6%
  • Forged Dice Co.5%
  • HORNATE5%
  • Gamegenic5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
45K35KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Top dice tray search terms

  • dice tray495K/yr
  • dnd dice tray164K/yr
  • dice box122K/yr
  • dice holder71K/yr
  • dice rolling tray65K/yr
  • dnd dice holder65K/yr
  • dice tray for rolling48K/yr
  • dnd dice box35K/yr
  • dice trays24K/yr
  • dice tray and storage25K/yr
All search terms

Top dice tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$14K6%$28K9%$42K12%$56K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dice tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good Quality”

Value For Money8%

“Definitely worth the price”

Size-Overall8%

“Fits great”

Design-Overall7%

“Seems like its solidly built and looks great”

Advertised Vs Actual Product5%

“Exactly as shown”

Durability5%

“Well made and durable”

Color4%

“Color is beautiful”

Ease Of Use4%

“easy to use”

Material Quality4%

“The material doesnt feel cheap”

Portability4%

“Portable and works well”

What buyers complain about

Size-Overall14%

“little small for cards”

Quality-Overall11%

“but the quality is subpar”

Durability10%

“Very poorly made breaks immediately”

Magnetic Strength/Adsorption8%

“magnets not as strong as expected”

Locking Mechanism5%

“latch doesnt actually stay closed”

Touch/Button Controls4%

“The buttons wont hold it together”

Smell3%

“the chemical smell coming from it is atrocious”

Material Quality3%

“The material is a cheap felt”

Strength3%

“they will ruin fast”

Functionality-Overall2%

“the dice always roll low and seem to bounce off the top and the tower”

Top return reasons

Size-Overall34%
Magnetic Strength/Adsorption14%
Defective Material/Parts9%
Advertised Vs Actual Product7%
Functionality-Overall5%
Value For Money3%
Mechanism Issues3%
Smell3%
Touch/Button Controls2%
Quality-Overall2%

Common questions

Is dice tray profitable to sell on Amazon United States?
The niche generates $469K/yr across 71 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the dice tray niche?
30 brands and 40 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in dice tray?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.4%.
When does demand for dice tray peak?
Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the dice tray niche?
Listings span $6.18–$80.50; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 1,479 reviews — the moat a new listing must climb.