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Dice Tower

Maybe

Products sell for $24.29 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Dice Tower is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 3,143 Toys & Games niches · +14 vs the category median of 46
Market size
$222K/yr748K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
29%top-5 click share · 34 brands · 61 sellers

Flapen Score

Dice Tower against its category

The dotted line is the Toys & Games average. Past it, Dice Tower is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dice Tower market on Amazon at a glance

Shoppers on Amazon United States searched for Dice Tower 748K times last year and spent an estimated $222K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 748K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
748K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
1.2%
Market size, estimated
$222Ka year
Peak month
December3.6× the quietest month
Top search term
dice tower437K searches a year

02 · Price

A sale here is worth $24.29.

Listings sell for $24.29 on average, from $8.55 to $58.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $24.29 that is $2K to $6K a year per listing.

Average price
$24.29inside the $15 to $100 sweet spot
Price range
$8.55–$58.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,127 within Game Accessories. It carries 437 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
8.6%
Average rank
#1,127in Game Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
437per listing
Listings tracked
58

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dice Tower products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

$0$7K$13K$20K$27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

34 falling

Sellers

61

Est. top-5 brand share

49%

Top 20: 86%

Est. top-5 click share

29%

Top 20: 63%

Open market

47%

  • XJPONGC15%
  • Stepane15%
  • STAHLHAMMERS8%
  • MunnyGrubbers6%
  • Grajar5%
  • Forged Dice Co.4%

Demand

Dice Tower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Dice Tower search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dice tower437K/yr
  • dnd dice tower103K/yr
  • dice roller48K/yr
  • dice tower dungeons and dragons31K/yr
  • d&d dice tower20K/yr
  • dnd dice roller18K/yr
  • dice roller tower12K/yr
  • dice towers14K/yr
  • dnd tower11K/yr
  • dice tower and tray13K/yr

Reviews and returns

What reviews say buyers love and hate about Dice Tower

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Too small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dice Tower questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data