dice games
Worth a lookShows a $2.2M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size
Incredible$2.2M$2.2M/yr · 1.6M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Price range
Good$5.52–$35.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,938.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dice games is a $2.2M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
dice games market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
61
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- Big Discoveries26%
- PlayMonster25%
- Gamewright17%
- TENZI15%
- Farkel4%
- SLSESIN4%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.2×
Top dice games search terms
- farkle228K/yr
- dice games239K/yr
- dumpster dice143K/yr
- tenzi dice game144K/yr
- farkle classic dice game123K/yr
- dice game102K/yr
- tenzi83K/yr
- qwixx47K/yr
- dumpster dice game95K/yr
- dice games for adults72K/yr
Top dice games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Big Discoveries Dumpster Dice Fast-Paced Family Dice Game | Fun 4-Player Board and Dice Game with Dumpster 80 Piece Dice Set and Graffiti Stickers | Perfect for Travel Parties and Game Night
Big Discoveries$25.004.8★879 rev
Farkle Dice Game Family Game Night Travel Games Family Games 8+
PlayMonster$7.744.8★4,371 rev
Qwixx Fast Family Dice Game Quick 15-Minute Gameplay Easy to Learn Strategy & Luck Travel-Friendly Party Game for Kids & Adults Ages 8+ 25 Players
Gamewright$11.714.8★16,742 rev
TENZI Party Pack Dice Game - A Fun Fast Frenzy for The Whole Family - 6 Sets of 10 Colored Dice with Storage Case - Colors May Vary
TENZI$28.914.8★2,999 rev
Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night
PlayMonster$8.544.8★9,448 rev
Newest
by launch date
Fast-Paced Family Dice Game Fun Game for 2-6 Players Board and Dice Game with Dumpster 80 Dice + Graffiti Stickers Party Game for Adults on Game Nights Travel Adventures
Generic$23.747 rev
120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching
Seifar$9.73300 rev
Big Discoveries Dumpster Dice Fast-Paced Family Dice Game | Fun 4-Player Board and Dice Game with Dumpster 80 Piece Dice Set and Graffiti Stickers | Perfect for Travel Parties and Game Night
Big Discoveries$25.00879 rev
Farkle Classic Dice Game Rainbow Kids Games Dice Games Family Games Travel Games Adult Games Board Games Dice Cup Dice Set Farkle Score Sheets Included Ages 8+
PlayMonster$5.52301 rev
Big Discoveries Trash Dice Fast-Paced Family Dice Game | Exciting 2-Player Board and Dice Game with Trash Can and 40 Piece Dice Set | for Travel Party and Games Night
Big Discoveries$14.98671 rev
Trending
90-day click momentumFast-Paced Family Dice Game Fun Game for 2-6 Players Board and Dice Game with Dumpster 80 Dice + Graffiti Stickers Party Game for Adults on Game Nights Travel Adventures
Generic$23.743.5★
Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)
Luck Lab$35.004.7★
6 Sided Dice Set 10 Colors Transparent Acrylic Dice Tenzi Dice Game
Deamos$11.614.8★
Farkle Dice Game Family Game Night Travel Games Family Games 8+
PlayMonster$7.744.8★
120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching
Seifar$9.734.6★
What buyers say about dice games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the whole family”
“Easy peasey”
“Colors are very bright”
“Good Quality”
“the price is reasonable”
“Great Famoly Game”
“As advertised”
“Super fun and ways to learn”
“Was a gift”
“Just the right size”
What buyers complain about
“Wrong size”
“The only complaint is that the pink”
“definitely disappointing especially for the higher price”
“Way too expensive for having no instructions”
“everyone was bored”
“Not as described”
“Not good quality”
“Very light weight”
“It's more of a craftsmanship issue”
Top return reasons
Common questions
- Is dice games profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the dice games niche?
- 11 brands and 61 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in dice games?
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 1.1%.
- When does demand for dice games peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the dice games niche?
- Listings span $5.52–$35.00; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.