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Dice Games

Dice Games shows a $2.2M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46

Market size 95Growth 33Conversion 82Competition 29Returns 93Price range 68Avg price 78Brand share 30Review moat 36Quality gap 18
This niche Category average · 3,143 niches

Is Dice Games profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Dice Games is a $2.2M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.

Dice Games: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.6% over the last 90 days and 8.7% of searches end in a purchase.

$2.2M

revenue / yr

Units sold / yr150K
Search volume / yr+6.6%1.6M
Conversion rate8.7%
Avg price$16.35

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 61
Top-5 product click share67%
Open market13%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews2,939

Top Dice Games products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

$0$221K$442K$663K$884K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

61

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Big Discoveries26%
  • PlayMonster25%
  • Gamewright17%
  • TENZI15%
  • Farkel4%
  • SLSESIN4%
  • Open — no brand owns it (5 brands, 9%)

Dice Games demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR8.7%Products19Brands11Top 5 Brands87%OOS Rate0.0%Rating4.7★Reviews2,939Avg BSR#75
70K50KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.2×

Top Dice Games search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • farkle228K/yr
  • dice games239K/yr
  • dumpster dice143K/yr
  • tenzi dice game144K/yr
  • farkle classic dice game123K/yr
  • dice game102K/yr
  • tenzi83K/yr
  • qwixx47K/yr
  • dumpster dice game95K/yr
  • dice games for adults72K/yr

What reviews say buyers love and hate about Dice Games

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Fun/Entertainment Experience52%

Fun for the whole family

Ease Of Use10%

Easy peasey

Color7%

Colors are very bright

Quality-Overall5%

Good Quality

Value For Money4%

the price is reasonable

What buyers complain about

66% of reviews
Size-Overall18%

Wrong size

Color16%

The only complaint is that the pink

Value For Money11%

definitely disappointing especially for the higher price

Instructions/User Manual/Troubleshooting7%

Way too expensive for having no instructions

Fun/Entertainment Experience6%

everyone was bored

Dice Games return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Advertised Vs Actual Product
13%
3Value For Money
13%
4Color
9%
5Fun/Entertainment Experience
4%

Common Dice Games questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dice Games 55/100 on Amazon United States — Worth a look. The niche generates $2.2M/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +6.6% over the last 90 days.
Search demand for Dice Games on Amazon United States peaks in Jan–Dec, where the busiest month runs 4.2× the quietest.