dice cup
Worth a lookShows low returns (1.6%), but soft demand (-13.3% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$6.07–$44.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.06avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,460.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$222K$222K/yr · 235K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dice cup is a $222K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
dice cup market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $226K–$301K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.8%
- Avg brand age
- 55 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
20
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
47%
Top 20: 84%
Open market
20%
- RERIVER52%
- TUZAMA11%
- Luck Lab6%
- TOPTAN4%
- Uieauy4%
- Hloyacc4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Top dice cup search terms
- dice cup95K/yr
- dice cups26K/yr
- leather dice cup22K/yr
- dice cup with lid15K/yr
- yahtzee cup15K/yr
- dice shaker11K/yr
- dice cup set9K/yr
- bar dice5K/yr
- dice cups leather set4K/yr
- dice shaker cup6K/yr
Top dice cup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RERIVER Felt Lined PU Leather Dice Cup Set with 6 Dot Dices (Black Pack of 1)
RERIVER$7.764.7★5,831 rev
RERIVER Brown PU Leather Dice Cup Set Felt Lined Dice Shaker with 6 Dice for Liars Farkle Yahtzee Game
RERIVER$9.294.7★5,831 rev
TUZAMA Felt Lined Professional Dice Cup with 6 Dices Quiet for Yahtzee Game
TUZAMA$6.934.7★1,472 rev
RERIVER Leatherette Dice Cup with Lid Includes 6 Dices Velvet Interior Quiet in Shaking for Liars Dice Farkle Yahtzee Board Games Brown
RERIVER$13.894.7★3,972 rev
RERIVER 5 Pack PU Leather Dice Cups Velvet Felt-Lined Shaker Cups with 30 Dot Dice for Bar Party Yahtzee Farkle Dice Games
RERIVER$23.264.7★723 rev
Newest
by launch date
Ulfberth - Viking dice Cup with Embossed Motif - Genuine Leather - Medieval Leather Cup with Engraving (with lid Vegvisir Embossing Brown)
Ulfberth$18.73273 rev
Hloyacc Dice Cup Leather Set with Lid Felt-Lined PU Leather Quiet Shaker for Yahtzee Farkle Dice Board Games Set of Six 16mm Dice Included
Hloyacc$7.9650 rev
Felt Lined Dice Cup PU Leather Set Quiet Shaker for Dice Board Family Games Yahtzee Farkle Set of Six 16mm Rolling Dice Include
Hloyacc$8.0841 rev
RERIVER Brown PU Leather Dice Cup Set Felt Lined Dice Shaker with 6 Dice for Liars Farkle Yahtzee Game
RERIVER$9.295,831 rev
UIEAUY Dice Cup with Lid PU Leather and Felt-Lined Quiet Shaker for Yahtzee Farkle Dice Board Games Set of Six 16mm Dice Included (Black-Lid)
Uieauy$8.4058 rev
Trending
90-day click momentum
Leather Dice Cup Quite Felt-Lined Interior 6 Shaker Cups and 30 Dot Dices one Carry Bag (Black and Lake Blue)
Bamboo's Grocery LoKii$15.564.5★
Ulfberth - Viking dice Cup with Embossed Motif - Genuine Leather - Medieval Leather Cup with Engraving (with lid Vegvisir Embossing Brown)
Ulfberth$18.734.6★
RERIVER PU Leather Dice Cup Set Purple Velvet Interior Dice Cup Shaker Quiet with 6 Purple Translucent Dice for Liars Dice/Farkle/Yahtzee Games 1 Pack
RERIVER$10.054.7★
TUZAMA Felt Lined Professional Dice Cup - with 6 Dices Quiet for Yahtzee Game
TUZAMA$6.534.7★
UIEAUY Dice Cup with Lid PU Leather and Felt-Lined Quiet Shaker for Yahtzee Farkle Dice Board Games Set of Six 16mm Dice Included (Black-Lid)
Uieauy$8.404.6★
What buyers say about dice cup
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Quiet and pretty”
“have a good time with family or friends”
“Reasonable price”
“Works as advertised”
“Great colors”
“Perfect gift for someone in a retirement home”
“Great for Table Top Gaming”
“Easy to use”
“They feel durable and hold up well,”
What buyers complain about
“not as quiet as I thought it would be”
“The box is a little smaller than I had hoped”
“They break incredibly easy”
“Not worth it”
“Misleading”
“The red color rubs off on the dice”
“Came defective was unstick”
“feels a little cheap”
“Lighter than expected”
“the lining inside them is also fairly thin”
Top return reasons
Common questions
- Is dice cup profitable to sell on Amazon United States?
- The niche generates $222K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dice cup niche?
- 16 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in dice cup?
- Top complaints mined from reviews: Noise Level, Size-Overall, Durability. The return rate is 1.6%.
- When does demand for dice cup peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the dice cup niche?
- Listings span $6.07–$44.83; the average listing price is $15.06 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.