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Dice Cup

Dice Cup shows low returns (1.6%), but soft demand (-13.3% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46

Market size 42Growth 18Conversion 69Competition 63Returns 84Price range 77Avg price 75Brand share 48Review moat 51Quality gap 24
This niche Category average · 3,143 niches

Is Dice Cup profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Dice Cup is a $222K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Dice Cup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.3% over the last 90 days and 6.3% of searches end in a purchase.

$222K

revenue / yr

Units sold / yr20K
Search volume / yr-13.3%235K
Conversion rate6.3%
Avg price$15.06

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers16 · 20
Top-5 product click share47%
Open market24%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement88%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,460

Top Dice Cup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

$0$9K$18K$27K$36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

20%

  • RERIVER52%
  • TUZAMA11%
  • Luck Lab6%
  • TOPTAN4%
  • Uieauy4%
  • Hloyacc4%

Dice Cup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume235KCVR6.3%Products33Brands16Top 5 Brands76%OOS Rate3.8%Rating4.6★Reviews1,460Avg BSR#45
8K6KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Top Dice Cup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dice cup95K/yr
  • dice cups26K/yr
  • leather dice cup22K/yr
  • dice cup with lid15K/yr
  • yahtzee cup15K/yr
  • dice shaker11K/yr
  • dice cup set9K/yr
  • bar dice5K/yr
  • dice cups leather set4K/yr
  • dice shaker cup6K/yr

What reviews say buyers love and hate about Dice Cup

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall32%

Good Quality

Noise Level13%

Quiet and pretty

Fun/Entertainment Experience9%

have a good time with family or friends

Value For Money7%

Reasonable price

Advertised Vs Actual Product6%

Works as advertised

What buyers complain about

72% of reviews
Noise Level16%

not as quiet as I thought it would be

Size-Overall16%

The box is a little smaller than I had hoped

Durability14%

They break incredibly easy

Value For Money7%

Not worth it

Advertised Vs Actual Product5%

Misleading

Dice Cup return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Advertised Vs Actual Product
9%
3Quality-Overall
9%
4Value For Money
7%
5Color
6%

Common Dice Cup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dice Cup 51/100 on Amazon United States — Worth a look. The niche generates $222K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.3% over the last 90 days.
Search demand for Dice Cup on Amazon United States peaks in Jan–Dec, where the busiest month runs 2.4× the quietest.