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Dice Box

weak search conversion (0.8%) — Dice Box doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 11Growth 18Conversion 10Competition 86Returns 62Price range 59Avg price 95Brand share 70Review moat 71Quality gap 23
This niche Category average · 3,143 niches

Is Dice Box profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Dice Box is a $44K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Dice Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.3% over the last 90 days and 0.8% of searches end in a purchase.

$44K

revenue / yr

Units sold / yr4K
Search volume / yr-13.3%205K
Conversion rate0.8%
Avg price$27.03

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers24 · 50
Top-5 product click share29%
Open market37%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement68%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews642

Top Dice Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 flat

Sellers

50

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

29%

Top 20: 65%

Open market

32%

  • Gamegenic24%
  • SIQUK15%
  • Forged Dice Co.10%
  • PUGED8%
  • ENHANCE6%
  • Mage Tech5%

Dice Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume205KCVR0.8%Products56Brands24Top 5 Brands63%OOS Rate4.7%Rating4.6★Reviews642Avg BSR#301
23K18KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Top Dice Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dice case54K/yr
  • dice container19K/yr
  • dice organizer20K/yr
  • mtg dice box14K/yr
  • dice storage box11K/yr
  • mtg token box9K/yr
  • dice box mtg7K/yr
  • token box6K/yr
  • dnd case7K/yr
  • dnd storage8K/yr

What reviews say buyers love and hate about Dice Box

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall22%

Excellent quality set

Size-Overall13%

Fits great

Ease Of Use8%

easy to use

Storage Capacity8%

great to store

Value For Money5%

worth the money

What buyers complain about

59% of reviews
Size-Overall31%

The dice are small

Ease Of Use6%

Not easy to use as it is stackable

Material Quality3%

Pretty cheap plastic

Value For Money3%

Im not paying $4-5 for a freaking plastic case

Smell3%

the chemical smell coming from it is atrocious

Dice Box return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
78%
2Advertised Vs Actual Product
4%
3Smell
3%
4Defective Material/Parts
2%
5Material Quality
2%

Common Dice Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dice Box 45/100 on Amazon United States — Skip it. The niche generates $44K/yr across 56 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -13.3% over the last 90 days.
Search demand for Dice Box on Amazon United States peaks in Dec, where the busiest month runs 3.0× the quietest.