dice box
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.03avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Review moat
Good641.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$3.90–$147.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 205K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dice box is a $44K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
dice box market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $81K–$108K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #301
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 68%
- Out of stock
- 4.7%
- Avg brand age
- 37 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
24 flat
Sellers
50
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
29%
Top 20: 65%
Open market
32%
- Gamegenic24%
- SIQUK15%
- Forged Dice Co.10%
- PUGED8%
- ENHANCE6%
- Mage Tech5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.0×
Top dice box search terms
- dice case54K/yr
- dice container19K/yr
- dice organizer20K/yr
- mtg dice box14K/yr
- dice storage box11K/yr
- mtg token box9K/yr
- dice box mtg7K/yr
- token box6K/yr
- dnd case7K/yr
- dnd storage8K/yr
Top dice box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Asmodee Token Keep - Black
Gamegenic$12.464.6★441 rev
Gamegenic Token Keep - Premium Token Box for Safe Storage Fits Dungeon 1100+ and Dungeon S 550+ Holds Tokens Dice and Cards Fully Usable During Gameplay Blue/Orange Color Made
Gamegenic$12.084.6★441 rev
2 Pack DND Dice Storage Box Each 24 Grids Polyhedral Dice Organizer with Removable Dividers Holding Up to 1600 Dices Small Craft Containers for Dice Collectors or RPG D&D Games (Box only)
PUGED$14.074.7★143 rev
Forged Dice Co. Dice Display Case and Rolling Tray with 3 Removable Divided Dice Trays - Storage Box Holds up to 720 Metal or Plastic Polyhedral Dice Sets - Great for Dice Collectors or RPG D&D Games
Forged Dice Co.$80.504.7★409 rev
Gamegenic Tokens Lair - Premium All-in-One Token Box with Integrated Dice Tray for Ultimate Gaming Experience Multifunctional Storage for Game Tokens Dice and Accessories Black Color
Asmodee$34.704.6★91 rev
Newest
by launch date
Ravonixis Flat Dice Box MTG Counter Storage for 16mm Dice Fits 24 Standard Dice Magnetic Storage Case for RPG MTG DND Tabletop Games (Black Small)
Ravonixis$9.909 rev
ENHANCE Designer Edition DnD Backpack - Stylish RPG Backpack for Dungeons and Dragons - Travel DnD Bag fits 4 Books and Binder with Miniature Storage Map Holder Comfortable Shoulder Straps (Tan)
ENHANCE$59.8153 rev
Mage Tech Pocket Dice Box (Adventurer Module) - Built-in Life Tracker - Fits 15 Counter Dice (15 mm) or 30+ Unsleeved Cards - Stores Inside Adventurer - MTG PTCG & More (2. Artifact (Black/Grey))
Mage Tech$9.7312 rev
Dice Tray & Dice Tower Storage Box 3 in 1 Dice Holder Case (Dice Rolling Tray Dice Rolling Tower Dice Storage Drawers) Leather Magnetic Closure DND Accessories Gifts for RPG MTG Black/Blue
Stepane$32.28172 rev
Mage Tech Backpack Token Box (Adventurer Module) - Snap-On Back Panel - Built-in Life Tracker - Holds 30+ Counter Dice or Double-Sleeved Cards - MTG Commander/EDH & More (2. Artifact (Black/Grey))
Mage Tech$11.907 rev
Trending
90-day click momentum
Gamegenic Token Holder - Protect and Store Game Tokens Durable Storage Box for Tokens Dice Cards and other Game Accessories Compatible with Board Games LCG and TCGs Black Color Made
Gamegenic$3.904.6★
ENHANCE Designer Edition DnD Backpack - Stylish RPG Backpack for Dungeons and Dragons - Travel DnD Bag fits 4 Books and Binder with Miniature Storage Map Holder Comfortable Shoulder Straps (Tan)
ENHANCE$59.814.7★
Asmodee Token Keep - Black
Gamegenic$12.464.6★
ENHANCE DnD Backpack - RPG DM Bag for Dungeons and Dragons - Travel DnD Bag Organizer fits 6-8 Books Upright 18 Laptop/DM Screen Slot Miniature Storage Foam Trays Accessories Pockets Map Strap
ENHANCE$147.954.7★
Ravonixis Flat Dice Box MTG Counter Storage for 16mm Dice Fits 24 Standard Dice Magnetic Storage Case for RPG MTG DND Tabletop Games (Black Small)
Ravonixis$9.904.4★
What buyers say about dice box
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality set”
“Fits great”
“easy to use”
“great to store”
“worth the money”
“Exactly as shown”
“Solid construction”
“it looks really cute in all the different colors”
“so they can stick together for a nice organized visual”
“theyre much easier to carry around”
What buyers complain about
“The dice are small”
“Not easy to use as it is stackable”
“Pretty cheap plastic”
“Im not paying $4-5 for a freaking plastic case”
“the chemical smell coming from it is atrocious”
“However, practical use would not hold up to regular use”
“The only complaint I have is that the white dice are too difficult to read. nothing a little ink doesnt fix”
“False Advertising”
“the dice always roll low and seem to bounce off the top and the tower”
“It is flimsy”
Top return reasons
Common questions
- Is dice box profitable to sell on Amazon United States?
- The niche generates $44K/yr across 56 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the dice box niche?
- 24 brands and 50 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in dice box?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Material Quality. The return rate is 2.5%.
- When does demand for dice box peak?
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the dice box niche?
- Listings span $3.90–$147.95; the average listing price is $27.03 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.