Dice Box
FailBuyers convert on only 0.8% of searches, so Dice Box is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $44K/yr205K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 29%top-5 click share · 24 brands · 50 sellers
Flapen Score
Dice Box against its category
The dotted line is the Toys & Games average. Past it, Dice Box is stronger. Inside it, weaker.
Market
The Dice Box market on Amazon at a glance
Shoppers on Amazon United States searched for Dice Box 205K times last year and spent an estimated $44K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 205K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $44Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- dice case54K searches a year
02 · Price
A sale here is worth $27.03.
Listings sell for $27.03 on average, from $3.90 to $147.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.03 that is $0 to $3K a year per listing.
- Average price
- $27.03inside the $15 to $100 sweet spot
- Price range
- $3.90–$147.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #301 within Collectible Display & Storage. It carries 642 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 96%
- Out of stock, average day
- 4.7%
- Average rank
- #301in Collectible Display & Storage
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 642per listing
- Listings tracked
- 56
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Dice Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Asmodee Token Keep - Black
- Price
- $12.46
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 2y ago

Gamegenic Token Keep - Premium Token Box for Safe Storage Fits Dungeon 1100+ and Dungeon S 550+ Holds Tokens Dice and Cards Fully Usable During Gameplay Blue/Orange Color Made
- Price
- $12.08
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 2y ago

2 Pack DND Dice Storage Box Each 24 Grids Polyhedral Dice Organizer with Removable Dividers Holding Up to 1600 Dices Small Craft Containers for Dice Collectors or RPG D&D Games (Box only)
- Price
- $14.07
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 2y ago

Forged Dice Co. Dice Display Case and Rolling Tray with 3 Removable Divided Dice Trays - Storage Box Holds up to 720 Metal or Plastic Polyhedral Dice Sets - Great for Dice Collectors or RPG D&D Games
- Price
- $80.50
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 6y ago

Gamegenic Tokens Lair - Premium All-in-One Token Box with Integrated Dice Tray for Ultimate Gaming Experience Multifunctional Storage for Game Tokens Dice and Accessories Black Color
- Price
- $34.70
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 2y ago
Trending
estimated 90-day click momentum
Gamegenic Token Holder - Protect and Store Game Tokens Durable Storage Box for Tokens Dice Cards and other Game Accessories Compatible with Board Games LCG and TCGs Black Color Made
- Price
- $3.90
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3y ago

ENHANCE Designer Edition DnD Backpack - Stylish RPG Backpack for Dungeons and Dragons - Travel DnD Bag fits 4 Books and Binder with Miniature Storage Map Holder Comfortable Shoulder Straps (Tan)
- Price
- $59.81
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 11mo ago

Asmodee Token Keep - Black
- Price
- $12.46
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 2y ago

ENHANCE DnD Backpack - RPG DM Bag for Dungeons and Dragons - Travel DnD Bag Organizer fits 6-8 Books Upright 18 Laptop/DM Screen Slot Miniature Storage Foam Trays Accessories Pockets Map Strap
- Price
- $147.95
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 3y ago

Ravonixis Flat Dice Box MTG Counter Storage for 16mm Dice Fits 24 Standard Dice Magnetic Storage Case for RPG MTG DND Tabletop Games (Black Small)
- Price
- $9.90
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 10mo ago
Newest
by launch date
Ravonixis Flat Dice Box MTG Counter Storage for 16mm Dice Fits 24 Standard Dice Magnetic Storage Case for RPG MTG DND Tabletop Games (Black Small)
- Price
- $9.90
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 10mo ago

ENHANCE Designer Edition DnD Backpack - Stylish RPG Backpack for Dungeons and Dragons - Travel DnD Bag fits 4 Books and Binder with Miniature Storage Map Holder Comfortable Shoulder Straps (Tan)
- Price
- $59.81
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 11mo ago

Mage Tech Pocket Dice Box (Adventurer Module) - Built-in Life Tracker - Fits 15 Counter Dice (15 mm) or 30+ Unsleeved Cards - Stores Inside Adventurer - MTG PTCG & More (2. Artifact (Black/Grey))
- Price
- $9.73
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 1y ago

Dice Tray & Dice Tower Storage Box 3 in 1 Dice Holder Case (Dice Rolling Tray Dice Rolling Tower Dice Storage Drawers) Leather Magnetic Closure DND Accessories Gifts for RPG MTG Black/Blue
- Price
- $32.28
- Rating
- 4.7/5
- Reviews
- 172
- Age
- 1y ago

Mage Tech Backpack Token Box (Adventurer Module) - Snap-On Back Panel - Built-in Life Tracker - Holds 30+ Counter Dice or Double-Sleeved Cards - MTG Commander/EDH & More (2. Artifact (Black/Grey))
- Price
- $11.90
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
24 flat
Sellers
50
Est. top-5 brand share
63%
Top 20: 97%
Est. top-5 click share
29%
Top 20: 65%
Open market
32%
- Gamegenic24%
- SIQUK15%
- Forged Dice Co.10%
- PUGED8%
- ENHANCE6%
- Mage Tech5%
Demand
Dice Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top Dice Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dice case54K/yr
- dice container19K/yr
- dice organizer20K/yr
- mtg dice box14K/yr
- dice storage box11K/yr
- mtg token box9K/yr
- dice box mtg7K/yr
- token box6K/yr
- dnd case7K/yr
- dnd storage8K/yr
Reviews and returns
What reviews say buyers love and hate about Dice Box
We read the reviews and the return reasons for every product selling here.
“The dice are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dice Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








