dice bag
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-7.4% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$18.84avg listing price — sweet spot $15–$100
Review moat
Good576.62avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$7.16–$147.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$227K$227K/yr · 548K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dice bag is a $227K/yr Amazon United States market (548K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
dice bag market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $188K–$236K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #539
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 9.3%
- Avg brand age
- 39 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
69
Top-5 brand share
40%
Top 20: 86%
Top-5 click share
28%
Top 20: 69%
Open market
55%
- KSNDie12%
- SIQUK11%
- Sunnymove7%
- CiyvoLyeen5%
- Luck Lab5%
- HJZHII5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top dice bag search terms
- dice bag296K/yr
- dnd dice bag84K/yr
- dice bags33K/yr
- dice pouch27K/yr
- mtg dice bag10K/yr
- small dice bag10K/yr
- d&d dice bag13K/yr
- large dice bag10K/yr
- dice bags d&d17K/yr
- leather dice bag9K/yr
Top dice bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KSNDie Large Dice Bags with Pockets Black Storage Bag with Drawstrings D20 Logo for DND RPG Game Dices - Capacity 200+ Dice
KSNDie$20.234.9★88 rev
SIQUK Large Dice Bag with Pockets Drawstring Dice Bag DND Dice Storage Bag Big Capacity Dice Pouch for RPG MTG Table Games Hold over 300 Dice (Black & Dark Violet)
SIQUK$15.774.6★1,660 rev
HJZHII Leather Drawstring Pouch Small Drawstring Dice Pouches Storage Bags Vintage Medieval Coin Waterproof Cowhide Bag(Large)
HJZHII$7.994.7★89 rev
Haxtec Dragon Dice Bag PU Leather DND Dice Pouch with 3D Glass Dragon Eye Small Drawstring Bag for Dungeons & Dragons D&D Gamer Gifts for Dragon Lovers Patent D893867
Haxtec$12.034.7★2,527 rev
Sunnymove Mahjong Dice Bags 3.8 x 3.9 in PU Squeeze Mahjong Pouch Mini Dice Coin Tiles Purse for Board Game Party Travel(Light Blue 1 Pcs)
Sunnymove$10.654.4★58 rev
Newest
by launch dateHJZHII Leather Drawstring Pouch Small Drawstring Dice Pouches Storage Bags Vintage Medieval Coin Waterproof Cowhide Bag(Large)
HJZHII$7.9989 rev
Sunnymove Mahjong Dice Bags 3.8 x 3.9 in PU Squeeze Mahjong Pouch Mini Dice Coin Tiles Purse for Board Game Party Travel(Light Pink 1 Pcs)
Sunnymove$10.0558 rev
Sunnymove Mahjong Dice Bags 3.8 x 3.9 in PU Squeeze Mahjong Pouch Mini Dice Coin Tiles Purse for Board Game Party Travel(Light Blue 1 Pcs)
Sunnymove$10.6558 rev
ANZOME Large Dice Bag Purple Velvet with 7 Color-Coded Pockets RPG
ANZOME$21.0236 rev
Battle-Merchant Large Black Suede Leather Dice Bag & Coin Pouch Medieval Viking LARP Reenactment DnD Dice Holder
Battle-Merchant$10.021,039 rev
Trending
90-day click momentumBattle-Merchant Large Black Suede Leather Dice Bag & Coin Pouch Medieval Viking LARP Reenactment DnD Dice Holder
Battle-Merchant$10.024.6★
Sunnymove Mahjong Dice Bags 3.8 x 3.9 in PU Squeeze Mahjong Pouch Mini Dice Coin Tiles Purse for Board Game Party Travel(Light Pink 1 Pcs)
Sunnymove$10.054.4★
Sunnymove Mahjong Dice Bags 3.8 x 3.9 in PU Squeeze Mahjong Pouch Mini Dice Coin Tiles Purse for Board Game Party Travel(Light Blue 1 Pcs)
Sunnymove$10.654.4★
HJZHII Leather Drawstring Pouch Small Drawstring Dice Pouches Storage Bags Vintage Medieval Coin Waterproof Cowhide Bag(Large)
HJZHII$7.994.7★
EpicCos 3 PCs Medieval Faux Leather Belt Bag Set Renaissance Drawstring Pouch Dice Bag Vintage Side Pack Coin Purse for LARP (Brown A)
EpicCos$29.784.5★
What buyers say about dice bag
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Just what I was looking for”
“The bag is a good size”
“Its color is also very nice”
“And its a pretty clever design”
“This is good value for your money”
“Its cute and holds a lot”
“Soft material and product just as pictured”
“Super Useful”
“It feels durable enough that I expect this will last a long time”
What buyers complain about
“Its HugE”
“Poor quality”
“Bag good, print not so much”
“are difficult to work with”
“it's all polyester”
“I'd rather have real leather, no matter how cheap the leather is”
“I waited until a huge sale though because no way was I paying full price”
“the chemical smell coming from it is atrocious”
“the strings you pull to bring back it's shape is so long that it gets in the way”
“The flap containing the sigils is stiff”
Top return reasons
Common questions
- Is dice bag profitable to sell on Amazon United States?
- The niche generates $227K/yr across 55 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the dice bag niche?
- 37 brands and 69 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in dice bag?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.4%.
- When does demand for dice bag peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the dice bag niche?
- Listings span $7.16–$147.95; the average listing price is $18.84 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.