Dice

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months

6.4M

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

4.6%

Market size, estimated

$4.1Ma year

Peak month

December2.9× the quietest month

Top search term

dice2.0M searches a year

Listings sell for $13.96 on average, from $4.13 to $48.42. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $13.96 that is $42K to $56K a year per listing.

Average price

$13.96under the $15 to $100 sweet spot

Price range

$4.13–$48.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

$42K–$56K

Returns

1.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #32 within Game Accessories. It carries 3,060 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#32in Game Accessories

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

3,060per listing

Listings tracked

65

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

42 months