Dice
Dice shows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 3% of 3,143 Toys & Games niches · +18 vs the category median of 46
Is Dice profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Dice is a $4.1M/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.
Dice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.6% over the last 90 days and 4.6% of searches end in a purchase.
$4.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 65 products
Top Dice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
50 Pieces Dice Set 14mm Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 3,537
- Age
- 4y ago
Bicycle 5 Dice Set Six Sided D6 Standard Game White Black 16 mm
- Price
- $4.13
- Rating
- 4.8/5
- Reviews
- 12,158
- Age
- 21y ago
CiaraQ Polyhedral Dice Set - DND Role Playing Dice
- Price
- $9.79
- Rating
- 4.8/5
- Reviews
- 20,558
- Age
- 8y ago
CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games
- Price
- $25.57
- Rating
- 4.9/5
- Reviews
- 2,647
- Age
- 4y ago
CiaraQ Polyhedral Dice Set - DND Role Playing Dice
- Price
- $18.26
- Rating
- 4.8/5
- Reviews
- 20,558
- Age
- 3y ago
Trending
90-day click momentum
50 Pieces Dice Set 14mm 6 Sided Colored Dice with Plastic Storage Box
- Price
- $6.73
- Rating
- 4.8/5
- Reviews
- 359
- Age
- 2y ago
CiaraQ Polyhedral Dice Set - DND Role Playing Dice
- Price
- $18.26
- Rating
- 4.8/5
- Reviews
- 20,558
- Age
- 3y ago
QMay 30 Sets Polyhedral Dice - 210 Pcs (30 X 7) DND Dice + 1 Large Dice Bag
- Price
- $30.89
- Rating
- 4.8/5
- Reviews
- 10,216
- Age
- 12mo ago
QMay 7 Sets Polyhedral Dice - 49 Pcs (7 X 7) DND Dice + 7 Drawstring Bags
- Price
- $11.20
- Rating
- 4.8/5
- Reviews
- 10,216
- Age
- 1y ago
Rerdeim 60 Pieces Standard Dice 16mm Bulk White Opaque Black Pips Six Sided Dice Set for Rolling Group Event Board Games Classroom Math
- Price
- $7.23
- Rating
- 4.8/5
- Reviews
- 233
- Age
- 1y ago
Newest
by launch date
Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color
- Price
- $6.69
- Rating
- 4.8/5
- Reviews
- 227
- Age
- 10mo ago
QMay 30 Sets Polyhedral Dice - 210 Pcs (30 X 7) DND Dice + 1 Large Dice Bag
- Price
- $30.89
- Rating
- 4.8/5
- Reviews
- 10,216
- Age
- 12mo ago
Rerdeim 60 Pieces Standard Dice 16mm Bulk White Opaque Black Pips Six Sided Dice Set for Rolling Group Event Board Games Classroom Math
- Price
- $7.23
- Rating
- 4.8/5
- Reviews
- 233
- Age
- 1y ago
QMay 7 Sets Polyhedral Dice - 49 Pcs (7 X 7) DND Dice + 7 Drawstring Bags
- Price
- $11.20
- Rating
- 4.8/5
- Reviews
- 10,216
- Age
- 1y ago
Banloga D&D Dice Set 7PCS Metal Dice for Dungeons and Dragons Mini Dice Set with Pocket Watch Case Role Playing Board Games Accessories (Dragon Bronze)
- Price
- $14.35
- Rating
- 4.7/5
- Reviews
- 732
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
46 falling
Sellers
72
Top-5 brand share
48%
Top 20: 83%
Top-5 click share
31%
Top 20: 66%
Open market
47%
- CiaraQ18%
- Rerdeim9%
- Bicycle9%
- jrceliy8%
- QMay5%
- DNDND5%
Dice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top Dice search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dice2.0M/yr
- dnd dice1.6M/yr
- dice set716K/yr
- dnd dice set746K/yr
- d&d dice243K/yr
- dungeons and dragons dice206K/yr
- d&d dice set171K/yr
- polyhedral dice set75K/yr
- d6 dice54K/yr
- bulk dice60K/yr
What reviews say buyers love and hate about Dice
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“colors are beautiful”
“There consistent and good quality”
“Excellent Value”
“Fun for all”
“Exactly what was advertised”
What buyers complain about
64% of reviews“Wrong size”
“Not correct color”
“bad quality control”
“The picture is not exactly accurate”
“dice were way too light in weight”
Dice return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
