dice
Worth a lookShows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$4.1M$4.1M/yr · 6.4M searches
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great$4.13–$48.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,060.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dice is a $4.1M/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
dice market data
- Units sold / yr
- 250K–300K
- avg 3,000–4,000/product
- Revenue / yr
- $3.5M–$4.2M
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.6%
- Avg brand age
- 42 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
72
Top-5 brand share
48%
Top 20: 83%
Top-5 click share
31%
Top 20: 66%
Open market
47%
- CiaraQ18%
- Rerdeim9%
- Bicycle9%
- jrceliy8%
- QMay5%
- DNDND5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top dice search terms
- dice2.0M/yr
- dnd dice1.6M/yr
- dice set716K/yr
- dnd dice set746K/yr
- d&d dice243K/yr
- dungeons and dragons dice206K/yr
- d&d dice set171K/yr
- polyhedral dice set75K/yr
- d6 dice54K/yr
- bulk dice60K/yr
Top dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Pieces Dice Set 14mm Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom
jrceliy$7.014.6★3,537 rev
Bicycle 5 Dice Set Six Sided D6 Standard Game White Black 16 mm
Bicycle$4.134.8★12,158 rev
CiaraQ Polyhedral Dice Set - DND Role Playing Dice
CiaraQ$9.794.8★20,558 rev
CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games
CiaraQ$25.574.9★2,647 rev
CiaraQ Polyhedral Dice Set - DND Role Playing Dice
CiaraQ$18.264.8★20,558 rev
Newest
by launch date
Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color
Rerdeim$6.69227 rev
QMay 30 Sets Polyhedral Dice - 210 Pcs (30 X 7) DND Dice + 1 Large Dice Bag
QMay$30.8910,216 rev
Rerdeim 60 Pieces Standard Dice 16mm Bulk White Opaque Black Pips Six Sided Dice Set for Rolling Group Event Board Games Classroom Math
Rerdeim$7.23233 rev
QMay 7 Sets Polyhedral Dice - 49 Pcs (7 X 7) DND Dice + 7 Drawstring Bags
QMay$11.2010,216 rev
Banloga D&D Dice Set 7PCS Metal Dice for Dungeons and Dragons Mini Dice Set with Pocket Watch Case Role Playing Board Games Accessories (Dragon Bronze)
banloga$14.35732 rev
Trending
90-day click momentum
50 Pieces Dice Set 14mm 6 Sided Colored Dice with Plastic Storage Box
Riaaorr$6.734.8★
CiaraQ Polyhedral Dice Set - DND Role Playing Dice
CiaraQ$18.264.8★
QMay 30 Sets Polyhedral Dice - 210 Pcs (30 X 7) DND Dice + 1 Large Dice Bag
QMay$30.894.8★
QMay 7 Sets Polyhedral Dice - 49 Pcs (7 X 7) DND Dice + 7 Drawstring Bags
QMay$11.204.8★
Rerdeim 60 Pieces Standard Dice 16mm Bulk White Opaque Black Pips Six Sided Dice Set for Rolling Group Event Board Games Classroom Math
Rerdeim$7.234.8★
What buyers say about dice
What buyers praise and complain about, mined from review topics.What buyers love
“colors are beautiful”
“There consistent and good quality”
“Excellent Value”
“Fun for all”
“Exactly what was advertised”
“Excellent Gift”
“consistent size”
“Quick and easy”
“Not heavy at all”
“Great for Classrooms”
What buyers complain about
“Wrong size”
“Not correct color”
“bad quality control”
“The picture is not exactly accurate”
“dice were way too light in weight”
“not worth the price Imo”
“Heavier than expected”
“Unfortunately, the case they come in is flimsy”
“Lots of plastic dice”
“poorly designed pin”
Top return reasons
Common questions
- Is dice profitable to sell on Amazon United States?
- The niche generates $4.1M/yr across 65 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (64/100).
- How competitive is the dice niche?
- 46 brands and 72 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in dice?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.0%.
- When does demand for dice peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the dice niche?
- Listings span $4.13–$48.42; the average listing price is $13.96 (sweet spot $15–$100). The average incumbent carries 3,060 reviews — the moat a new listing must climb.