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Diana and Roma

soft demand (-41.6% this quarter) — Diana and Roma doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46

Market size 8Growth 4Conversion 14Competition 20Returns 83Price range 70Avg price 95Brand share 9Review moat 79Quality gap 62
This niche Category average · 3,143 niches

Is Diana and Roma profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Diana and Roma is a $31K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Diana and Roma: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.6% over the last 90 days and 1.1% of searches end in a purchase.

$31K

revenue / yr

Units sold / yr750
Search volume / yr-41.6%69K
Conversion rate1.1%
Avg price$41.19

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 10
Top-5 product click share75%
Open market3%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement13%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews418

Top Diana and Roma products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Love, Diana47%
  • Crayola19%
  • eKids15%
  • Accutime9%
  • Pocket Watch7%
  • Shemira2%
  • Open — no brand owns it (1 brand, 2%)

Diana and Roma demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR1.1%Products15Brands7Top 5 Brands97%OOS Rate20.6%Rating4.4★Reviews418Avg BSR#40,828
10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Top Diana and Roma search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • diana and roma toys32K/yr
  • love diana toys5K/yr
  • love diana10K/yr
  • diana doll4K/yr
  • diana toys6K/yr
  • diana and roma clothes3K/yr
  • diana and roma toys for girls8K/yr
  • love diana dolls966/yr

What reviews say buyers love and hate about Diana and Roma

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Fun/Entertainment Experience29%

Great toy

Gifting Purpose23%

Perfect gift for my niece

Quality-Overall13%

Great quality and size for a toddler my child loves this bag and will carry it around all day she can easily zip and unzip the purse

Add-Ons/Attachments8%

Lots of accessories

Value For Money8%

Cheap and good for a little girl to play with for about a month

What buyers complain about

80% of reviews
Quality-Overall30%

Cheap looking for SURE

Battery Life10%

the phone when you put batteries in does not work for any of the ones I bought

Touch/Button Controls10%

without off button:

Gifting Purpose10%

I cant gift this, embarrassing

Ease Of Cleaning7%

Also, my friend mentioned that the glitter makeup is not easy to wash off completely

Diana and Roma return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Quality-Overall
14%
3Advertised Vs Actual Product
12%
4Defective Material/Parts
8%
5Value For Money
7%

Common Diana and Roma questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Diana and Roma 34/100 on Amazon United States — Skip it. The niche generates $31K/yr across 15 tracked products. Search demand moved -41.6% over the last 90 days.
Search demand for Diana and Roma on Amazon United States peaks in Aug–Sep–Oct–Nov–Dec, where the busiest month runs 7.2× the quietest.