diana and roma
Skip itSoft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.19avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great418.47avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.72–$127.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$31K$31K/yr · 69K searches
Growth
Bad-41.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, diana and roma is a $31K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
diana and roma market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $21K–$31K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #40,828
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 13%
- Out of stock
- 20.6%
- Avg brand age
- 43 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Love, Diana47%
- Crayola19%
- eKids15%
- Accutime9%
- Pocket Watch7%
- Shemira2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.2×
Top diana and roma search terms
- diana and roma toys32K/yr
- love diana toys5K/yr
- love diana10K/yr
- diana doll4K/yr
- diana toys6K/yr
- diana and roma clothes3K/yr
- diana and roma toys for girls8K/yr
- love diana dolls966/yr
Top diana and roma products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Love Diana and Roma Super Hero Tote Bag
Love, Diana$19.055.0★1 rev
Crayola Colour Wonder Love Diana Mess Free Colouring Pages with 5 Markers Included 23 Piece Set
Crayola$20.174.6★134 rev
Love Diana Toy Microphone for Kids Musical Toy for Girls with Built-in Music Kids Microphone Designed for Fans of Love Diana Toys and Gifts
eKids$6.724.5★386 rev
Love Diana Kids Smart Watch - Touchscreen with Games Selfie Camera Step Tracker Alarm Timer Voice Recorder and Printed Silicone Strap - Fits Wrists 5.5 to 8.0
Accutime$29.964.0★21 rev
Pocket Watch Love Diana 6 Inch Fashion Doll | Superhero Diana
Pocket Watch$72.214.2★195 rev
Newest
by launch dateLove Diana Kids Smart Watch - Touchscreen with Games Selfie Camera Step Tracker Alarm Timer Voice Recorder and Printed Silicone Strap - Fits Wrists 5.5 to 8.0
Accutime$29.9621 rev
Shemira Play Purse for Little Girls Princess Pretend Toys for Girls 3 4 5 6 7 8 Years Old Christmas & Birthday Gift for Kids Age 3-5 4-6 6-8 Toddler Purse with Accessories Kids Toy Purse Pink
Shemira$24.162,149 rev
Love Diana and Roma Super Heroes T-Shirt
Love, Diana$18.6015 rev
Crayola Colour Wonder Love Diana Mess Free Colouring Pages with 5 Markers Included 23 Piece Set
Crayola$20.17134 rev
Love Diana and Roma Super Hero T-Shirt
Love, Diana$18.4311 rev
Trending
90-day click momentum
Love Diana 919993.002 Baby Doll Asst-Princess Mixed Colours
Love, Diana$127.384.5★
Tomons Kids Makeup Kit for Girl Real Washable Cosmetic Toy Beauty Set Birthday Toys Gift for 3 4 5 6 7 8 9 10 Year Girls
Tomons$12.844.5★
Love Diana and Roma Super Hero Tote Bag
Love, Diana$19.055.0★
Love Diana and Roma Super Hero Character Tote Bag
Love, Diana$18.990.0★
LVE04000 Love Diana Mystery Music Trunk
Love, Diana$117.994.2★
What buyers say about diana and roma
What buyers praise and complain about, mined from review topics.What buyers love
“Great toy”
“Perfect gift for my niece”
“Great quality and size for a toddler my child loves this bag and will carry it around all day she can easily zip and unzip the purse”
“Lots of accessories”
“Cheap and good for a little girl to play with for about a month”
“The colors are pretty”
“its easy for her to use herself”
“The size is perfect for a little girl”
“the design is very cute”
What buyers complain about
“Cheap looking for SURE”
“the phone when you put batteries in does not work for any of the ones I bought”
“without off button:”
“I cant gift this, embarrassing”
“Also, my friend mentioned that the glitter makeup is not easy to wash off completely”
“her child experienced a slight itchiness on the skin even after cleaning”
“small”
Top return reasons
Common questions
- Is diana and roma profitable to sell on Amazon United States?
- The niche generates $31K/yr across 15 tracked products. 90-day search growth is -41.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the diana and roma niche?
- 7 brands and 10 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in diana and roma?
- Top complaints mined from reviews: Quality-Overall, Battery Life, Touch/Button Controls. The return rate is 1.6%.
- When does demand for diana and roma peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 7.2× the quietest.
- What does it cost to enter the diana and roma niche?
- Listings span $6.72–$127.38; the average listing price is $41.19 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.