Diana and Roma
FailDemand is soft, at -41.6% this quarter, so Diana and Roma is a Fail.
- Flapen Score
- 34 / 100Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 4634
- Market size
- $31K/yr69K searches / yr
- 90-day growth
- -41.6%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 10 sellers
Flapen Score
Diana and Roma against its category
The dotted line is the Toys & Games average. Past it, Diana and Roma is stronger. Inside it, weaker.
Market
The Diana and Roma market on Amazon at a glance
Shoppers on Amazon United States searched for Diana and Roma 69K times last year and spent an estimated $31K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -41.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $31Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- diana and roma toys32K searches a year
02 · Price
A sale here is worth $41.19.
Listings sell for $41.19 on average, from $6.72 to $127.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.19 that is $0 to $4K a year per listing.
- Average price
- $41.19inside the $15 to $100 sweet spot
- Price range
- $6.72–$127.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #40,828 within Drawing & Painting Supplies. It carries 418 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 80%
- Out of stock, average day
- 20.6%
- Average rank
- #40,828in Drawing & Painting Supplies
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 418per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Diana and Roma products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Brand 147%
- Brand 219%
- Brand 315%
- Brand 49%
- Brand 57%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Diana and Roma search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Diana and Roma search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diana and roma toys32K/yr
- love diana toys5K/yr
- love diana10K/yr
- diana doll4K/yr
- diana toys6K/yr
- diana and roma clothes3K/yr
- diana and roma toys for girls8K/yr
- love diana dolls966/yr
Reviews and returns
What reviews say buyers love and hate about Diana and Roma
We read the reviews and the return reasons for every product selling here.
“Cheap looking for SURE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diana and Roma questions
Answered from the same tracked data.








