diablo funko pop
Worth a lookShows a sweet-spot price point ($40.32 avg), but a small market ($66K/yr) keeps it on the watch list.
Avg price
Incredible$40.32avg listing price — sweet spot $15–$100
Review moat
Great142.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Price range
Okay$5.19–$239.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 71K searches
According to Flapen's Amazon United States niche tracking, diablo funko pop is a $66K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
diablo funko pop market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #115,801
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 38%
- Out of stock
- 5.7%
- Avg brand age
- 39 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
211
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
34%
Top 20: 79%
Open market
8%
- Funko47%
- McFarlane Toys21%
- Nemesis Now13%
- Diablo5%
- ZipTogs3%
- Good Smile Company2%
- Open — no brand owns it (9 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.4×
Top diablo funko pop search terms
- diablo 4 merch14K/yr
- diablo merch10K/yr
- diablo figure8K/yr
- diablo funko pop8K/yr
- diablo game merchandise4K/yr
- diablo merchandise4K/yr
- diablo 4 merchandise3K/yr
- diablo funko3K/yr
- diablo 4 shirt2K/yr
- funko pop diablo3K/yr
Top diablo funko pop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Games: Diablo 4 - Mephisto - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display
Funko$12.144.8★245 rev
Funko POP! Games: Diablo 4 - Inarius
Funko$16.804.9★428 rev
Funko POP! Games: Diablo 3 - Malthael
Funko$14.084.8★293 rev
Funko POP! Super: Diablo 4 - The Butcher
Funko$15.754.9★188 rev
Funko Pop Games: Diablo III - Deckard Cain - Diablo 4 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors
Funko$6.984.8★99 rev
Newest
by launch date
Nemesis Now Diablo IV Helltide Chest Box
Nemesis Now$61.177 rev
Nemesis Now Diablo IV Mephisto Wall Plaque
Nemesis Now$86.723 rev
McFarlane Toys- Diablo IV Lilith 7in Deluxe Action Figure McFarlane Elite Edition #2
McFarlane Toys$56.42110 rev
Funko Pop Games: Diablo III - Deckard Cain - Diablo 4 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors
Funko$6.9899 rev
Nemesis Now Diablo IV Hells Gate Box 15.5cm Resin Black Officially Licensed Diablo Merchandise Diablo Gaming Accessory Box Small Storage Compartment Cast in the Finest Resin Hand-Painted
Nemesis Now$90.894 rev
Trending
90-day click momentum
Nemesis Now Diablo IV Inarius Tankard 15.5cm Resin Official Diablo IV Merchandise Diablo IV Collectible Beer Mug Cast in The Finest Resin Expertly Hand-Painted
Nemesis Now$89.875.0★
Nemesis Now Diablo IV Helltide Chest Box
Nemesis Now$61.173.3★
Nemesis Now Diablo IV Hells Gate Box 15.5cm Resin Black Officially Licensed Diablo Merchandise Diablo Gaming Accessory Box Small Storage Compartment Cast in the Finest Resin Hand-Painted
Nemesis Now$90.894.7★
Nemesis Now Diablo IV Mephisto Wall Plaque
Nemesis Now$86.723.6★
Funko Pop! Games: Diablo #600 - Tyrael Exclusive Vinyl Figure
POP$40.694.8★
What buyers say about diablo funko pop
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Christmas present”
“I buy to collect”
“it is easy on the budget”
“makes a statement when displayed in any room”
“Great Design: Its a very cool-looking figure”
“Nice size coffee mug”
“Many detailed parts and accessories”
“Excellent sculpting, articulation, and paint details; if you can, it's worth it”
“Comfortable shirt”
What buyers complain about
“mine was a very large 2xl”
“not sturdy”
“have it be cheaper”
“Stop with the use of fragile materials like polyresin”
“very bad attachments connectivity”
“very bad attachments connectivity”
“The stand is weak”
“The problem is the wings: they're too heavy”
“I had to glue them on because they kept falling off”
Top return reasons
Common questions
- Is diablo funko pop profitable to sell on Amazon United States?
- The niche generates $66K/yr across 42 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the diablo funko pop niche?
- 15 brands and 211 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in diablo funko pop?
- Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 1.5%.
- When does demand for diablo funko pop peak?
- Demand peaks in Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the diablo funko pop niche?
- Listings span $5.19–$239.95; the average listing price is $40.32 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.