Diablo Funko Pop
Diablo Funko Pop shows a sweet-spot price point ($40.32 avg), but a small market ($66K/yr) keeps it on the watch list.
Flapen Score
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Is Diablo Funko Pop profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Diablo Funko Pop is a $66K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Diablo Funko Pop: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +34.9% over the last 90 days and 2.3% of searches end in a purchase.
$66K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 42 products
Top Diablo Funko Pop products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! Games: Diablo 4 - Mephisto - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display
- Price
- $12.14
- Rating
- 4.8/5
- Reviews
- 245
- Age
- 2y ago
Funko POP! Games: Diablo 4 - Inarius
- Price
- $16.80
- Rating
- 4.9/5
- Reviews
- 428
- Age
- 2y ago
Funko POP! Games: Diablo 3 - Malthael
- Price
- $14.08
- Rating
- 4.8/5
- Reviews
- 293
- Age
- 2y ago
Funko POP! Super: Diablo 4 - The Butcher
- Price
- $15.75
- Rating
- 4.9/5
- Reviews
- 188
- Age
- 2y ago
Funko Pop Games: Diablo III - Deckard Cain - Diablo 4 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors
- Price
- $6.98
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 1y ago
Trending
90-day click momentum
Nemesis Now Diablo IV Inarius Tankard 15.5cm Resin Official Diablo IV Merchandise Diablo IV Collectible Beer Mug Cast in The Finest Resin Expertly Hand-Painted
- Price
- $89.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Nemesis Now Diablo IV Helltide Chest Box
- Price
- $61.17
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 11mo ago
Nemesis Now Diablo IV Hells Gate Box 15.5cm Resin Black Officially Licensed Diablo Merchandise Diablo Gaming Accessory Box Small Storage Compartment Cast in the Finest Resin Hand-Painted
- Price
- $90.89
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Nemesis Now Diablo IV Mephisto Wall Plaque
- Price
- $86.72
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 11mo ago
Funko Pop! Games: Diablo #600 - Tyrael Exclusive Vinyl Figure
- Price
- $40.69
- Rating
- 4.8/5
- Reviews
- 291
- Age
- 6y ago
Newest
by launch dateNemesis Now Diablo IV Helltide Chest Box
- Price
- $61.17
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 11mo ago
Nemesis Now Diablo IV Mephisto Wall Plaque
- Price
- $86.72
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 11mo ago
McFarlane Toys- Diablo IV Lilith 7in Deluxe Action Figure McFarlane Elite Edition #2
- Price
- $56.42
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1y ago
Funko Pop Games: Diablo III - Deckard Cain - Diablo 4 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors
- Price
- $6.98
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 1y ago
Nemesis Now Diablo IV Hells Gate Box 15.5cm Resin Black Officially Licensed Diablo Merchandise Diablo Gaming Accessory Box Small Storage Compartment Cast in the Finest Resin Hand-Painted
- Price
- $90.89
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
15 rising
Sellers
211
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
34%
Top 20: 79%
Open market
8%
- Funko47%
- McFarlane Toys21%
- Nemesis Now13%
- Diablo5%
- ZipTogs3%
- Good Smile Company2%
- Open — no brand owns it (9 brands, 8%)
Diablo Funko Pop demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 4.4×
Top Diablo Funko Pop search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- diablo 4 merch14K/yr
- diablo merch10K/yr
- diablo figure8K/yr
- diablo funko pop8K/yr
- diablo game merchandise4K/yr
- diablo merchandise4K/yr
- diablo 4 merchandise3K/yr
- diablo funko3K/yr
- diablo 4 shirt2K/yr
- funko pop diablo3K/yr
What reviews say buyers love and hate about Diablo Funko Pop
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good quality”
“Christmas present”
“I buy to collect”
“it is easy on the budget”
“makes a statement when displayed in any room”
What buyers complain about
75% of reviews“mine was a very large 2xl”
“not sturdy”
“have it be cheaper”
“Stop with the use of fragile materials like polyresin”
“very bad attachments connectivity”
Diablo Funko Pop return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Diablo Funko Pop questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
