Dia De Los Muertos Barbie

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $395K a year.

Searches, last 12 months

355K

Growth, 90 days vs prior 90

+25.6%

Conversion, latest week

0.6%

Market size, estimated

$395Ka year

Peak month

September5.7× the quietest month

Top search term

dia de los muertos barbie94K searches a year

Listings sell for $173.86 on average, from $14.12 to $980.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $173.86 that is $43K to $87K a year per listing.

Average price

$173.86above the $15 to $100 sweet spot

Price range

$14.12–$980.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$43K–$87K

Returns

2.5%of orders · Amazon United States median 2.1%

31% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #3,489 within Dolls. It carries 1,408 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

69%

Out of stock, average day

6.3%

Average rank

#3,489in Dolls

Average rating

4.83 starsAmazon United States average 4.42 stars

Average reviews

1,408per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months