destiny 2
Worth a lookShows demand growing +215.5% this quarter, but weak search conversion (0.8%) keeps it on the watch list.
Growth
Incredible+215.5%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$37.70avg listing price — sweet spot $15–$100
Review moat
Good679.44avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.54–$182.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$160K$160K/yr · 504K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, destiny 2 is a $160K/yr Amazon United States market (504K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
destiny 2 market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $226K–$302K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #44,573
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 41%
- Out of stock
- 10.7%
- Avg brand age
- 43 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
156
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
52%
Top 20: 88%
Open market
10%
- Numskull64%
- CC Countdown Characters13%
- FerociTees4%
- Nemesis Now3%
- Otakumod3%
- Generic2%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +215.5% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 5.1×
Top destiny 2 search terms
- destiny 2213K/yr
- destiny 2 merchandise106K/yr
- destiny82K/yr
- destiny 2 merch33K/yr
- destiny ghost22K/yr
- destiny merch16K/yr
- destiny 2 ghost13K/yr
- destiny merchandise8K/yr
- destiny 2 figure5K/yr
- destiny ghost shell4K/yr
Top destiny 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CC Countdown Characters Destiny 2 Ghost Shell Buildable Collectible Figure
CC Countdown Characters$21.394.7★582 rev
Numskull Thorn Exotic Weapon Figure 12x7 (30x18cm) Limited Edition Collectible Replica Statue - Official Destiny Merchandise - FPS Sci-Fi Action Video Game Figurine
Numskull$52.494.6★190 rev
Numskull Official Destiny Generalist Ghost Shell Figure - with Exclusive Digital Code for in-Game Emblem
Numskull$19.234.6★222 rev
Numskull Official Destiny Heraldic Ghost Shell Figure - with Exclusive Digital Code for in-Game Ocularia Emblem - Official Destiny 2 Merchandise - Limited Edition Collectable Replica Statue
Numskull$24.854.9★181 rev
Numskull Official Destiny Saint 14 Mini 9 Helmet Collectible Replica Statue - for Fans of Bungie Game Merchandise - Limited Edition
Numskull$25.514.8★2,330 rev
Newest
by launch date
Babymiu Destiny Gaming Viedo Game Stickers Decals100 Pcs
Babymiu$8.789 rev
Numskull Destiny 2 Witherhoard Exotic Grenade Launcher Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official FPS Sci-Fi Action Video Game Figurine Collectible
Numskull$76.02190 rev
Numskull Thorn Exotic Weapon Figure 12x7 (30x18cm) Limited Edition Collectible Replica Statue - Official Destiny Merchandise - FPS Sci-Fi Action Video Game Figurine
Numskull$52.49190 rev
Numskull Official Destiny 2 Traveler Floating Magnetic LED Lamp Touch-Activated Base Ambient Gaming Light Gaming Room Decor
Numskull$108.7224 rev
Displate Metal Poster Destiny Raid Bosses Pantheon Wall Art M
Displate$53.763 rev
Trending
90-day click momentum
FerociTees Mens Destiny is All T-Shirt XX-Large Black
FerociTees$19.994.8★
FerociTees Hoodie Destiny is All Adult Large Black
FerociTees$36.995.0★
Nemesis Now Destiny Generalist Ghost Shell Box Controller Companion 13cm Resin White Officially Licensed Destiny Gaming Merchandise Destiny Giftware Controller Holder Storage Compartment
Nemesis Now$60.334.0★
Numskull Official Oryx Plush - Soft Replica Plushie - Official Destiny 2 Merchandise - Limited Edition
Numskull$18.234.9★
Numskull Official Destiny The Crow 10 Statue - Gaming Figure Merchandise - FPS Sci-Fi Action Video Game Figurine
Numskull$19.554.8★
What buyers say about destiny 2
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to assemble”
“Totally what they want as a gift”
“Amazing collectable”
“Just as advertised”
“Great size, well-made”
“Grabbed this on sale so the value was great”
“high quality build and coloring”
“Very solid”
“super nice stickers”
“Simple construction”
What buyers complain about
“Bigger than I thought”
“but interacting with it and touching it and pressing it in any way yields no light whatsoever”
“It takes a little while to figure out the sweet spot for the magnet to let it float”
“Buyers beware of this problem with sellers claim false advertisement”
“Got to be very careful because every individual shape will come off on its own”
“Paint could be better”
“it just won't work even after a few hours of charging”
“This was supposed to be a gift for my husband since he is a big destiny, fan”
“This is not a solid piece”
Top return reasons
Common questions
- Is destiny 2 profitable to sell on Amazon United States?
- The niche generates $160K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +215.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the destiny 2 niche?
- 13 brands and 156 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in destiny 2?
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Magnetic Strength/Adsorption. The return rate is 1.0%.
- When does demand for destiny 2 peak?
- Demand peaks in Jun–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the destiny 2 niche?
- Listings span $8.54–$182.77; the average listing price is $37.70 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.