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Destiny 2

Destiny 2 shows demand growing +215.5% this quarter, but weak search conversion (0.8%) keeps it on the watch list.

Signals Trending

Flapen Score

54
Worth a look

Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46

Market size 34Growth 98Conversion 11Competition 56Returns 95Price range 49Avg price 95Brand share 29Review moat 71Quality gap 23
This niche Category average · 3,143 niches

Is Destiny 2 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Destiny 2 is a $160K/yr Amazon United States market (504K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 54/100.

Destiny 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +215.5% over the last 90 days and 0.8% of searches end in a purchase.

$160K

revenue / yr

Units sold / yr8K
Search volume / yr+215.5%504K
Conversion rate0.8%
Avg price$37.70

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers13 · 156
Top-5 product click share52%
Open market12%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement41%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews679

Top Destiny 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$13K$19K$26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

156

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

10%

  • Numskull64%
  • CC Countdown Characters13%
  • FerociTees4%
  • Nemesis Now3%
  • Otakumod3%
  • Generic2%
  • Open — no brand owns it (7 brands, 10%)

Destiny 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume504KCVR0.8%Products32Brands13Top 5 Brands88%OOS Rate10.7%Rating4.6★Reviews679Avg BSR#44,573
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 5.1×

Top Destiny 2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • destiny 2213K/yr
  • destiny 2 merchandise106K/yr
  • destiny82K/yr
  • destiny 2 merch33K/yr
  • destiny ghost22K/yr
  • destiny merch16K/yr
  • destiny 2 ghost13K/yr
  • destiny merchandise8K/yr
  • destiny 2 figure5K/yr
  • destiny ghost shell4K/yr

What reviews say buyers love and hate about Destiny 2

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall19%

Great quality and easy to assemble

Gifting Purpose18%

Totally what they want as a gift

Collectibles14%

Amazing collectable

Advertised Vs Actual Product13%

Just as advertised

Size-Overall7%

Great size, well-made

What buyers complain about

77% of reviews
Size-Overall18%

Bigger than I thought

Touch/Button Controls10%

but interacting with it and touching it and pressing it in any way yields no light whatsoever

Magnetic Strength/Adsorption10%

It takes a little while to figure out the sweet spot for the magnet to let it float

Advertised Vs Actual Product10%

Buyers beware of this problem with sellers claim false advertisement

Shape/Style10%

Got to be very careful because every individual shape will come off on its own

Destiny 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
26%
2Value For Money
23%
3Size-Overall
14%
4Product Condition
7%
5Functionality-Overall
5%

Common Destiny 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Destiny 2 54/100 on Amazon United States — Worth a look. The niche generates $160K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +215.5% over the last 90 days.
Search demand for Destiny 2 on Amazon United States peaks in Jun–Dec, where the busiest month runs 5.1× the quietest.