Desk Pets

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months

635K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

2.2%

Market size, estimated

$210Ka year

Peak month

August1.8× the quietest month

Top search term

desk pets241K searches a year

Listings sell for $15.28 on average, from $4.51 to $30.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $15.28 that is $8K to $11K a year per listing.

Average price

$15.28inside the $15 to $100 sweet spot

Price range

$4.51–$30.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$8K–$11K

Returns

1.0%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #224 within Drawing & Painting Supplies. It carries 1,124 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#224in Drawing & Painting Supplies

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,124per listing

Listings tracked

43

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

25 months