Descendants 4

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +88.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

128K

Growth, 90 days vs prior 90

+88.5%

Conversion, latest week

1.1%

Market size, estimated

$33Ka year

Peak month

December21.5× the quietest month

Top search term

descendants rise of red22K searches a year

Listings sell for $22.88 on average, from $7.51 to $75.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.88 that is $2K to $6K a year per listing.

Average price

$22.88inside the $15 to $100 sweet spot

Price range

$7.51–$75.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.1%of orders · Amazon United States median 2.1%

32% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #2,265 within Dolls. It carries 383 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

65%

Out of stock, average day

7.7%

Average rank

#2,265in Dolls

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

383per listing

Listings tracked

34

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months