descendants 4
Worth a lookShows a sweet-spot price point ($22.88 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Avg price
Incredible$22.88avg listing price — sweet spot $15–$100
Growth
Great+88.5%90-day search growth — must beat 0% to launch
Price range
Great$7.51–$75.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great383.12avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 128K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, descendants 4 is a $33K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
descendants 4 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $69K–$92K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,265
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 32%
- Out of stock
- 7.7%
- Avg brand age
- 30 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
282
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
38%
Top 20: 85%
Open market
1%
- Mattel83%
- Make It Real6%
- Disney6%
- Innovative Designs1%
- JISEN1%
- Disguise1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +88.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.5×
Top descendants 4 search terms
- descendants rise of red22K/yr
- rise of red26K/yr
- rise of red dolls17K/yr
- descendants 412K/yr
- descendants rise of red dolls10K/yr
- descendants the rise of red8K/yr
- descendants red11K/yr
- red doll8K/yr
- descendants the rise of red dolls3K/yr
- descendants 4 dolls3K/yr
Top descendants 4 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Disney Descendants: The Rise of Red Fashion Doll & Accessory Red Daughter of Queen of Hearts with Movie-Inspired Clothes & Pocket Watch
Mattel$15.454.8★1,542 rev
Mattel Disney Descendants: The Rise of Red Queen of Hearts Fashion Doll with Movie-Inspired Royal Gown & Accessories Includes Doll Stand
Mattel$23.774.8★861 rev
Mattel Disney Descendants: The Rise of Red Fashion Doll & Accessory Princess Chloe Charming Daughter of Cinderella with Movie-Inspired Clothes & Sword
Mattel$12.234.8★1,025 rev
Mattel Disney Descendants: the Rise of Red Red Daughter of Queen of Hearts Doll & Playset the Sorcerers Cookbook Mix for Slime & Surprises
Mattel$16.404.7★706 rev
Mattel Disney Descendants: The Rise of Red Doll Singing Doll with Movie-Inspired Clothes & Accessories Sings Red
Mattel$21.874.8★755 rev
Newest
by launch date
Mattel Disney Descendants: Wicked Wonderland Red Daughter of Queen of Hearts Fashion Doll with Removable Outfit & Accessory Inspired by the Movie
Mattel$26.5818 rev
Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory Pink Sister of Red & Daughter of Queen of Hearts with Movie-Inspired Clothing
Mattel$26.5417 rev
Mattel Disney Descendants: Wicked Wonderland Tea Party Reveal with 7 Surprises a Red Fashion Doll in Movie Inspired Clothes & Accessories
Mattel$26.685 rev
Mattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll Queen of Hearts with Removable Movie Inspired Clothing & Crown
Mattel$32.2416 rev
Mattel Disney Descendants: Wicked Wonderland Fashion Doll 2-Pack Red & Max with Movie-Inspired Clothing Cat Animal Friend & Pocketwatch Accessory (Amazon Exclusive)
Mattel$42.5523 rev
Trending
90-day click momentumMattel Disney Descendants: Wicked Wonderland Tea Party Reveal with 7 Surprises a Red Fashion Doll in Movie Inspired Clothes & Accessories
Mattel$26.685.0★
Mattel Disney Descendants: Wicked Wonderland Fashion Doll 2-Pack Red & Max with Movie-Inspired Clothing Cat Animal Friend & Pocketwatch Accessory (Amazon Exclusive)
Mattel$42.554.8★
Mattel Disney Descendants: Wicked Wonderland Red Daughter of Queen of Hearts Fashion Doll with Removable Outfit & Accessory Inspired by the Movie
Mattel$26.584.6★
Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory Pink Sister of Red & Daughter of Queen of Hearts with Movie-Inspired Clothing
Mattel$26.544.8★
Mattel Disney Descendants: Wicked Wonderland Singing Red Doll with Movie-Inspired Clothes Sings Perfect Princess in English
Mattel$26.805.0★
What buyers say about descendants 4
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, this is a good quality doll”
“The colors are bright”
“Its also a great size for displaying on a shelf, desk, or alongside other collectibles”
“Definitely worth the purchase”
“overall great toy”
“Adorable and comes with nice details”
“Christmas present”
“Just what I expected”
“She feels durable”
“while still staying true to her personal style”
What buyers complain about
“very small”
“overpriced”
“Just frustrated that two of the clasp were not a better quality like the rest of the materials”
“the More Realistic Style Isn't for Me”
“It was a battle to get her out”
“plastic chain belt that's far less detailed than the promotional photos”
“You get a tight Quality Item”
“Wouldnt charge, no matter how much I tried”
“was flimsy, bendable plastic”
“Arm broke so quickly”
Top return reasons
Common questions
- Is descendants 4 profitable to sell on Amazon United States?
- The niche generates $33K/yr across 34 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +88.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the descendants 4 niche?
- 7 brands and 282 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in descendants 4?
- Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 2.1%.
- When does demand for descendants 4 peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 21.5× the quietest.
- What does it cost to enter the descendants 4 niche?
- Listings span $7.51–$75.54; the average listing price is $22.88 (sweet spot $15–$100). The average incumbent carries 383 reviews — the moat a new listing must climb.