Dentist
FailThe top 5 brands take 100% of clicks, so Dentist is a Fail.
- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $396K/yr544K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 39 sellers
Flapen Score
Dentist against its category
The dotted line is the Toys & Games average. Past it, Dentist is stronger. Inside it, weaker.
Market
The Dentist market on Amazon at a glance
Shoppers on Amazon United States searched for Dentist 544K times last year and spent an estimated $396K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.
- Searches, last 12 months
- 544K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $396Ka year
- Peak month
- December6.1× the quietest month
- Top search term
- dentist play set223K searches a year
02 · Price
A sale here is worth $19.81.
Listings sell for $19.81 on average, from $10.51 to $23.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $19.81 that is $79K to $99K a year per listing.
- Average price
- $19.81inside the $15 to $100 sweet spot
- Price range
- $10.51–$23.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $79K–$99K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Medical Kits. It carries 2,200 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Medical Kits
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,200per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dentist products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Super Smile Dentist Play Set 25-Piece Dentist Kit with Oversized Teeth Large Tools & Accessories Kids Toys for Girls & Boys 3+
- Price
- $17.08
- Rating
- 4.8/5
- Reviews
- 11,727
- Age
- 5y ago

Lehoo Castle Doctor Kit for Toddlers 3-5 Kids Dentist Play Set Toys for 4+ Year Old Girls Boys Pretend Play for Toddlers 2-4 Kids Doctor Playset Medical Kits for Boys 3+
- Price
- $20.81
- Rating
- 4.8/5
- Reviews
- 1,870
- Age
- 2y ago

Dentist Play Set for Toddlers 3-5 - Doctor Kit Pretend Play Toys Gifts
- Price
- $20.65
- Rating
- 4.5/5
- Reviews
- 505
- Age
- 1y ago

ULOVEME Kids Dentist Play Set Pink with Braces /Removable Teeth /Retainer - Doctor Kit for Toddlers 3-5 - Educational Toys for 4+ Year Old Girls - Pretend Play Toy for Ages 5-7 (Fushia)
- Price
- $20.63
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 2y ago

Lehoo Castle Doctor Kit for Toddlers 3-5 Girls Kids Dentist Play Set Toys for 3 4+ Year Old Girls Pretend Play for Toddlers Kids Doctor Playset Medical Kits for Boys 3 4 5
- Price
- $23.68
- Rating
- 4.8/5
- Reviews
- 1,870
- Age
- 1y ago
Trending
estimated 90-day click momentum
OPTSPTOY 9PCS Plastic Simulation Dentist Play Set Medical Kit Pretend Toy for Kids Hygienic Habbit Cultivation Role Play Game for Children 6 Colors Simple OPP Bag Packaging (Mixed Color)
- Price
- $10.51
- Rating
- 3.9/5
- Reviews
- 414
- Age
- 5y ago

Lehoo Castle Doctor Kit for Toddlers 3-5 Girls Kids Dentist Play Set Toys for 3 4+ Year Old Girls Pretend Play for Toddlers Kids Doctor Playset Medical Kits for Boys 3 4 5
- Price
- $23.68
- Rating
- 4.8/5
- Reviews
- 1,870
- Age
- 1y ago

Dentist Play Set - Doctor Kit Pretend Play Toys for Toddlers Ages 3-5
- Price
- $22.31
- Rating
- 4.5/5
- Reviews
- 505
- Age
- 9mo ago

Lehoo Castle Doctor Kit for Toddlers 3-5 Kids Dentist Play Set Toys for 4+ Year Old Girls Boys Pretend Play for Toddlers 2-4 Kids Doctor Playset Medical Kits for Boys 3+
- Price
- $20.81
- Rating
- 4.8/5
- Reviews
- 1,870
- Age
- 2y ago

ULOVEME Kids Dentist Play Set Pink with Braces /Removable Teeth /Retainer - Doctor Kit for Toddlers 3-5 - Educational Toys for 4+ Year Old Girls - Pretend Play Toy for Ages 5-7 (Fushia)
- Price
- $20.63
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 2y ago
Newest
by launch date
Dentist Play Set - Doctor Kit Pretend Play Toys for Toddlers Ages 3-5
- Price
- $22.31
- Rating
- 4.5/5
- Reviews
- 505
- Age
- 9mo ago

Dentist Playset for Boys with Oversized Pretend Teeth /Removable Teeth /Braces /Retainer & Storage Bag - Kids Doctors Play Set - Teeth Model for Teaching - Role Play Toys for Kids 4-6 (Blue)
- Price
- $22.80
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 12mo ago

Lehoo Castle Doctor Kit for Toddlers 3-5 Girls Kids Dentist Play Set Toys for 3 4+ Year Old Girls Pretend Play for Toddlers Kids Doctor Playset Medical Kits for Boys 3 4 5
- Price
- $23.68
- Rating
- 4.8/5
- Reviews
- 1,870
- Age
- 1y ago

Dentist Play Set for Toddlers 3-5 - Doctor Kit Pretend Play Toys Gifts
- Price
- $20.65
- Rating
- 4.5/5
- Reviews
- 505
- Age
- 1y ago

Lehoo Castle Doctor Kit for Toddlers 3-5 Kids Dentist Play Set Toys for 4+ Year Old Girls Boys Pretend Play for Toddlers 2-4 Kids Doctor Playset Medical Kits for Boys 3+
- Price
- $20.81
- Rating
- 4.8/5
- Reviews
- 1,870
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Melissa & Doug39%
- Lehoo Castle29%
- Trulloyoo16%
- ULOVEME13%
- OPTSPTOY3%
Demand
Dentist search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Dentist search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dentist play set223K/yr
- dentist kit47K/yr
- melissa and doug dentist kit47K/yr
- dentist toy31K/yr
- kids dentist play set31K/yr
- dentist toys15K/yr
- melissa and doug dentist21K/yr
- dental toys for kids15K/yr
- dentist kit for kids21K/yr
- dental toys9K/yr
Reviews and returns
What reviews say buyers love and hate about Dentist
We read the reviews and the return reasons for every product selling here.
“Product not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dentist questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








