denji figure
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.11avg listing price — sweet spot $15–$100
Review moat
Great214.33avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.46–$72.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Okay$193K$193K/yr · 437K searches
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, denji figure is a $193K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
denji figure market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $201K–$251K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,265
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 42%
- Out of stock
- 18.7%
- Avg brand age
- 32 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
213
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
3%
- Funko78%
- Epic Collectibles6%
- DEAMNAI4%
- Banpresto4%
- TAMASHII NATIONS3%
- Taito2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — +1.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×
Top denji figure search terms
- chainsaw man funko pop151K/yr
- denji figure69K/yr
- denji54K/yr
- chainsaw man funko41K/yr
- funko pop chainsaw man32K/yr
- denji funko pop20K/yr
- reze funko pop11K/yr
- chainsawman funko pop13K/yr
- funko chainsaw man10K/yr
- denji chainsaw man10K/yr
Top denji figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Rides Deluxe: Chainsaw Man - Reze and Beam
Funko$29.104.4★23 rev
Funko POP! Animation: Chainsaw Man Reze - Reze (1 in 6 Chase Chance)
Funko$15.234.4★13 rev
Funko Pop Denji Chainsaw Man Exclusive 1767
Funko$19.044.9★39 rev
Funko Pop! Animation: Chainsaw Man Reze - Bomb - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
Funko$15.474.9★8 rev
Funko POP! Animation: Chainsaw Man - Makima (Hands) - Amazon Exclusive
Funko$10.254.9★242 rev
Newest
by launch date
Epic Collectibles Pop Anime: Chainsaw Man - Reze Vinyl Figure
Epic Collectibles$17.543 rev
Funko Pop! Anime: Chainsaw Man - Chainsaw Man in Battle (6-Inch Deluxe)
Funko$56.812 rev
Funko POP! Rides Deluxe: Chainsaw Man - Reze and Beam
Funko$29.1023 rev
Funko POP! Animation: Chainsaw Man Reze - Reze (1 in 6 Chase Chance)
Funko$15.2313 rev
Funko Pop! Animation: Chainsaw Man Reze - Bomb - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
Funko$15.478 rev
Trending
90-day click momentumEpic Collectibles Pop Anime: Chainsaw Man - Reze Vinyl Figure
Epic Collectibles$17.544.6★
Funko Pop! Anime: Chainsaw Man - Chainsaw Man in Battle (6-Inch Deluxe)
Funko$56.814.5★
Banpresto - Chainsaw Man - Denji & Pochita vol. 4 Break Time Collection Figure
Banpresto$26.255.0★
Epic Collectibles Pop Anime: Chainsaw Man - Pochita Standing Vinyl Figure
Epic Collectibles$25.484.9★
Funko POP! Rides Deluxe: Chainsaw Man - Reze and Beam
Funko$29.104.4★
What buyers say about denji figure
What buyers praise and complain about, mined from review topics.What buyers love
“The craftsmanship looks fantastic in person, with great paint, strong design, and a really impressive overall look”
“Add to your collection”
“Show accurate”
“Great value”
“even the box design looks really cool”
“was in great shape”
“Easy to assembly”
“Very well painted”
“Perfect gift”
“This figure is surprisingly large”
What buyers complain about
“the legs kept falling off every time he moved it”
“This was supposed to be a gift”
“It was a little pricey”
“Makes a weird clicking noise everytime I force it to move”
“even though the cord looked really loose”
“all tho he may come with a lack of accessories”
Top return reasons
Common questions
- Is denji figure profitable to sell on Amazon United States?
- The niche generates $193K/yr across 33 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the denji figure niche?
- 8 brands and 213 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in denji figure?
- Top complaints mined from reviews: Grip, Gifting Purpose, Value For Money. The return rate is 1.0%.
- When does demand for denji figure peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.4× the quietest.
- What does it cost to enter the denji figure niche?
- Listings span $7.46–$72.23; the average listing price is $25.11 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.