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Denji Figure

brand-locked demand (top 5 brands take 95% of clicks) — Denji Figure doesn't clear our bar today.

Flapen Score

48
Skip it

Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 38Growth 27Conversion 22Competition 69Returns 95Price range 86Avg price 95Brand share 13Review moat 89Quality gap 16
This niche Category average · 3,143 niches

Is Denji Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Denji Figure is a $193K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Denji Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.4% over the last 90 days and 1.8% of searches end in a purchase.

$193K

revenue / yr

Units sold / yr10K
Search volume / yr+1.4%437K
Conversion rate1.8%
Avg price$25.11

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 213
Top-5 product click share44%
Open market5%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement42%
New entrants (1y)12· 5 succeeded
Avg rating4.7★
Avg reviews214

Top Denji Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$8K$15K$23K$31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

213

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

3%

  • Funko78%
  • Epic Collectibles6%
  • DEAMNAI4%
  • Banpresto4%
  • TAMASHII NATIONS3%
  • Taito2%
  • Open — no brand owns it (2 brands, 3%)

Denji Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume437KCVR1.8%Products33Brands8Top 5 Brands95%OOS Rate18.7%Rating4.7★Reviews214Avg BSR#1,265
15K10KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×

Top Denji Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chainsaw man funko pop151K/yr
  • denji figure69K/yr
  • denji54K/yr
  • chainsaw man funko41K/yr
  • funko pop chainsaw man32K/yr
  • denji funko pop20K/yr
  • reze funko pop11K/yr
  • chainsawman funko pop13K/yr
  • funko chainsaw man10K/yr
  • denji chainsaw man10K/yr

What reviews say buyers love and hate about Denji Figure

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall22%

The craftsmanship looks fantastic in person, with great paint, strong design, and a really impressive overall look

Collectibles18%

Add to your collection

Advertised Vs Actual Product18%

Show accurate

Value For Money15%

Great value

Design-Overall4%

even the box design looks really cool

What buyers complain about

52% of reviews
Grip20%

the legs kept falling off every time he moved it

Gifting Purpose10%

This was supposed to be a gift

Value For Money10%

It was a little pricey

Noise Level4%

Makes a weird clicking noise everytime I force it to move

Size-Overall4%

even though the cord looked really loose

Denji Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
27%
2Defective Material/Parts
14%
3Quality-Overall
12%
4Size-Overall
12%
5Drop/Impact Protection
11%

Common Denji Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Denji Figure 48/100 on Amazon United States — Skip it. The niche generates $193K/yr across 33 tracked products. 5 of 12 products launched in the last 360 days are still selling. Search demand moved +1.4% over the last 90 days.
Search demand for Denji Figure on Amazon United States peaks in Jan–Nov–Dec, where the busiest month runs 7.4× the quietest.