demon slayer action figures
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.90avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good707.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$5.72–$180.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 234K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, demon slayer action figures is a $62K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
demon slayer action figures market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #4,218
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 32%
- Out of stock
- 8.4%
- Avg brand age
- 32 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
322
Top-5 brand share
75%
Top 20: 97%
Top-5 click share
26%
Top 20: 60%
Open market
25%
- Banpresto22%
- Ultimate Legends21%
- MLDVQJV11%
- TAMASHII NATIONS8%
- BANDAI6%
- SEGA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top demon slayer action figures search terms
- kny figures26K/yr
- demon slayer statue44K/yr
- kokushibou figure32K/yr
- demon slayer action figure35K/yr
- banpresto demon slayer25K/yr
- ultimate legends demon slayer9K/yr
- kimetsu no yaiba figure13K/yr
- demon slayer statues8K/yr
- demon slayer banpresto9K/yr
- action figures demon slayer6K/yr
Top demon slayer action figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)
MLDVQJV$35.313.9★142 rev
Ultimate Legends - Demon Slayer - Giyu Tomioka 5 Action Figure
Ultimate Legends$16.794.5★25 rev
Ultimate Legends - Demon Slayer - Kyojuro Rengoku 5 Action Figure
Ultimate Legends$18.634.6★671 rev
Banpresto - Demon Slayer: Kimetsu no Yaiba - Nezuko Kamado vol. 26 (ver. B) Bandai Spirits Figure
Banpresto$27.144.9★346 rev
Ultimate Legends - Demon Slayer - Inosuke 5 Action Figure
BANDAI$19.024.6★586 rev
Newest
by launch date
Ultimate Legends HD - Demon Slayer - Inosuke Hashibira (Without mask) 5 Action Figure
Ultimate Legends$18.880 rev
RZAHUAHU Akaza and Koyuki Figure Theatrical Release Anime 1/7 PVC Figurine Statue
RZAHUAHU$69.996 rev
Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)
HLDMYYXGS$36.1023 rev
McFarlane Toys- Demon Slayer Mitsuri Kanroji 7in Action Figure
McFarlane Toys$29.4712 rev
Banpresto - Demon Slayer: Kimetsu no Yaiba - Zenitsu Agatsuma Vibration Stars Plus Figure
Banpresto$31.224 rev
Trending
90-day click momentumBanpresto - Demon Slayer: Kimetsu no Yaiba - Zenitsu Agatsuma Vibration Stars Plus Figure
Banpresto$31.225.0★
RZAHUAHU Akaza and Koyuki Figure Theatrical Release Anime 1/7 PVC Figurine Statue
RZAHUAHU$69.994.6★
Ultimate Legends HD - Demon Slayer - Inosuke Hashibira (Without mask) 5 Action Figure
Ultimate Legends$18.880.0★
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)
MLDVQJV$35.313.9★
Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)
HLDMYYXGS$36.103.2★
What buyers say about demon slayer action figures
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Good value for the money”
“Looks just like pictures”
“Awesome collectable”
“It was a gift”
“Happy with toy”
“Pretty cute and a good size”
“Its colors are show accurate as well”
“They were easy to set up”
“For a toy it was sturdy”
What buyers complain about
“Very cheap quality all around”
“stand doesnt fit”
“Inaccurate Description”
“Colors are wrong”
“Broke quickly”
“Pricey plus shipping”
“it's very flimsy”
“Weak material”
“It caused a lot of frustration and disappointment, especially since it was a gift”
“the way the head pieces were glued together isnt really aligned”
Top return reasons
Common questions
- Is demon slayer action figures profitable to sell on Amazon United States?
- The niche generates $62K/yr across 75 tracked products. 12 of 19 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the demon slayer action figures niche?
- 26 brands and 322 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in demon slayer action figures?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for demon slayer action figures peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the demon slayer action figures niche?
- Listings span $5.72–$180.63; the average listing price is $35.90 (sweet spot $15–$100). The average incumbent carries 707 reviews — the moat a new listing must climb.