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Demon Slayer Action Figures

Fail

Buyers convert on only 0.7% of searches, so Demon Slayer Action Figures is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$62K/yr234K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
26%top-5 click share · 26 brands · 322 sellers

Flapen Score

Demon Slayer Action Figures against its category

The dotted line is the Toys & Games average. Past it, Demon Slayer Action Figures is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demon Slayer Action Figures market on Amazon at a glance

Shoppers on Amazon United States searched for Demon Slayer Action Figures 234K times last year and spent an estimated $62K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
0.7%
Market size, estimated
$62Ka year
Peak month
September3.6× the quietest month
Top search term
kny figures26K searches a year

02 · Price

A sale here is worth $35.90.

Listings sell for $35.90 on average, from $5.72 to $180.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.90 that is $0 to $4K a year per listing.

Average price
$35.90inside the $15 to $100 sweet spot
Price range
$5.72–$180.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #4,218 within Statues, Bobbleheads & Busts. It carries 707 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
80%
Out of stock, average day
8.4%
Average rank
#4,218in Statues, Bobbleheads & Busts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
707per listing
Listings tracked
75

04 · Newcomers

12 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
12Amazon's first-year sales bar
Average brand age
32 months

Products

Top Demon Slayer Action Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

322

Top-5 brand share

75%

Top 20: 97%

Top-5 click share

26%

Top 20: 60%

Open market

25%

  • Brand 122%
  • Brand 221%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Demon Slayer Action Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Demon Slayer Action Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kny figures26K/yr
  • demon slayer statue44K/yr
  • kokushibou figure32K/yr
  • demon slayer action figure35K/yr
  • banpresto demon slayer25K/yr
  • ultimate legends demon slayer9K/yr
  • kimetsu no yaiba figure13K/yr
  • demon slayer statues8K/yr
  • demon slayer banpresto9K/yr
  • action figures demon slayer6K/yr

Reviews and returns

What reviews say buyers love and hate about Demon Slayer Action Figures

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Very cheap quality all around”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Demon Slayer Action Figures questions

Answered from the same tracked data.