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Demon Hunters Toys

Pass

Demon Hunters Toys scores 66 out of 100, a Pass. Shoppers spend an estimated $848K a year here, demand is soft, at -25.6% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 3,143 Toys & Games niches · +20 vs the category median of 46
Market size
$848K/yr1.1M searches / yr
90-day growth
-25.6%search demand this quarter
Competition
36%top-5 click share · 19 brands · 144 sellers

Flapen Score

Demon Hunters Toys against its category

The dotted line is the Toys & Games average. Past it, Demon Hunters Toys is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demon Hunters Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Demon Hunters Toys 1.1M times last year and spent an estimated $848K. The top 5 brands take 67% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $848K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
3.0%
Market size, estimated
$848Ka year
Top search term
demon hunters dolls104K searches a year

02 · Price

A sale here is worth $26.01.

Listings sell for $26.01 on average, from $3.95 to $68.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $26.01 that is $3K to $7K a year per listing.

Average price
$26.01inside the $15 to $100 sweet spot
Price range
$3.95–$68.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #333 within Dolls. It carries 123 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
76%
Out of stock, average day
17.5%
Average rank
#333in Dolls
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
123per listing
Listings tracked
41

04 · Newcomers

37 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 37 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
37Amazon's first-year sales bar
Average brand age
18 months

Products

Top Demon Hunters Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

144

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

28%

  • Brand 134%
  • Brand 214%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Demon Hunters Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Holiday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.5× · 10 of 12 months tracked

Search terms

Top Demon Hunters Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • demon hunters dolls104K/yr
  • demon hunter toys133K/yr
  • demon hunter dolls141K/yr
  • kpop demon hunters action figures76K/yr
  • k pop demon hunters doll73K/yr
  • k pip demon hunters toys51K/yr
  • koop demon hunters toys47K/yr
  • k pop demon hunters figures44K/yr
  • kpop demon hunters stuffed animal39K/yr
  • k pop demon hunters plushies29K/yr

Reviews and returns

What reviews say buyers love and hate about Demon Hunters Toys

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Demon Hunters Toys questions

Answered from the same tracked data.