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Delve Deck

Fail

The top 5 products take 100% of clicks, so Delve Deck is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$287K/yr144K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 16 sellers

Flapen Score

Delve Deck against its category

The dotted line is the Toys & Games average. Past it, Delve Deck is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delve Deck market on Amazon at a glance

Shoppers on Amazon United States searched for Delve Deck 144K times last year and spent an estimated $287K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
7.6%
Market size, estimated
$287Ka year
Top search term
where should we begin game23K searches a year

02 · Price

A sale here is worth $26.21.

Listings sell for $26.21 on average, from $16.78 to $37.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 3,000 to 4,000 of them. At $26.21 that is $79K to $105K a year per listing.

Average price
$26.21inside the $15 to $100 sweet spot
Price range
$16.78–$37.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
3,000–4,000
Revenue per listing a year
$79K–$105K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Dedicated Deck Card Games. It carries 1,153 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#274in Dedicated Deck Card Games
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,153per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Delve Deck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 236%
  • Brand 36%
  • Brand 43%

Demand

Delve Deck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 3.1× · 10 of 12 months tracked

Search terms

Top Delve Deck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • where should we begin game23K/yr
  • hygge game31K/yr
  • delve deck19K/yr
  • esther perel card game18K/yr
  • delve deck conversation cards24K/yr
  • the hygge game11K/yr
  • esther perel game4K/yr
  • where should we begin5K/yr
  • esther perel conversation cards2K/yr
  • esther perel where should we begin2K/yr

Reviews and returns

What reviews say buyers love and hate about Delve Deck

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Value For Money”
2.2%of orders come back
“not for the price”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Delve Deck questions

Answered from the same tracked data.