delve deck
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.21avg listing price — sweet spot $15–$100
Price range
Incredible$16.78–$37.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,153avg incumbent reviews — the moat a new listing must climb
Market size
Good$287K$287K/yr · 144K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, delve deck is a $287K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
delve deck market data
- Units sold / yr
- 13K–15K
- avg 3,000–4,000/product
- Revenue / yr
- $328K–$393K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ESTHER PEREL55%
- Hygge Games36%
- Compendium6%
- TALES3%
Demand
Weekly Amazon search volume, last 43 weeks — -32.9% search growth over the last 90 days.Top delve deck search terms
- where should we begin game23K/yr
- hygge game31K/yr
- delve deck19K/yr
- esther perel card game18K/yr
- delve deck conversation cards24K/yr
- the hygge game11K/yr
- esther perel game4K/yr
- where should we begin5K/yr
- esther perel conversation cards2K/yr
- esther perel where should we begin2K/yr
Top delve deck products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESTHER PEREL Where Should We Begin? Card Game for Dating and Game Night
ESTHER PEREL$32.504.5★653 rev
The Hygge Game - Cozy Conversation In Pleasant Company Multicolored White 14 years
Hygge Games$18.014.7★3,737 rev
Tell Me More: A Conversation Starter Game of Questions to Deepen Connection
Compendium$16.784.5★699 rev
ESTHER PEREL Where Should We Begin? At Work Backed by Culture Amp Science
ESTHER PEREL$26.534.5★92 rev
TALES 150 Conversation Cards Couples Edition Deepen Your Connection
TALES$37.204.6★584 rev
Newest
by launch dateESTHER PEREL Where Should We Begin? At Work Backed by Culture Amp Science
ESTHER PEREL$26.5392 rev
TALES 150 Conversation Cards Couples Edition Deepen Your Connection
TALES$37.20584 rev
ESTHER PEREL Where Should We Begin? Card Game for Dating and Game Night
ESTHER PEREL$32.50653 rev
Tell Me More: A Conversation Starter Game of Questions to Deepen Connection
Compendium$16.78699 rev
The Hygge Game - Cozy Conversation In Pleasant Company Multicolored White 14 years
Hygge Games$18.013,737 rev
Trending
90-day click momentumTALES 150 Conversation Cards Couples Edition Deepen Your Connection
TALES$37.204.6★
Tell Me More: A Conversation Starter Game of Questions to Deepen Connection
Compendium$16.784.5★
ESTHER PEREL Where Should We Begin? Card Game for Dating and Game Night
ESTHER PEREL$32.504.5★
ESTHER PEREL Where Should We Begin? At Work Backed by Culture Amp Science
ESTHER PEREL$26.534.5★
The Hygge Game - Cozy Conversation In Pleasant Company Multicolored White 14 years
Hygge Games$18.014.7★
What buyers say about delve deck
What buyers praise and complain about, mined from review topics.What buyers love
“So much fun”
“I am pleased with the variety of questions in the deck”
“Excellent gift idea”
“Encourages thoughtful conversations”
“Great value”
“Definitely a simple”
“As advertised”
“They are super good quality”
“Perfect For Road Trips”
“Great for informal groups as well as leadership mentoring groups”
What buyers complain about
“not for the price”
“So they are not fun or funny the way some reviewers say”
“Frustrating why not put directions in game not everyone uses bar codes to get directions”
“Engaging Questions, But Not Universal”
“Lot of repetitive questions though”
“its a very small one”
Top return reasons
Common questions
- Is delve deck profitable to sell on Amazon United States?
- The niche generates $287K/yr across 5 tracked products. 90-day search growth is -32.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the delve deck niche?
- 4 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in delve deck?
- Top complaints mined from reviews: Value For Money, Fun/Entertainment Experience, Instructions/User Manual/Troubleshooting. The return rate is 2.2%.
- What does it cost to enter the delve deck niche?
- Listings span $16.78–$37.20; the average listing price is $26.21 (sweet spot $15–$100). The average incumbent carries 1,153 reviews — the moat a new listing must climb.