Is deku figure profitable to sell on Amazon United States?

The niche generates $260K/yr across 25 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the deku figure niche?

13 brands and 190 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in deku figure?

Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.1%.

When does demand for deku figure peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the deku figure niche?

Listings span $8.70–$132.64; the average listing price is $48.16 (sweet spot $15–$100). The average incumbent carries 1,176 reviews — the moat a new listing must climb.

deku figure

Worth a look

Shows a sweet-spot price point ($48.16 avg), but weak search conversion (0.7%) keeps it on the watch list.

Avg price

Great$48.16

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Good$8.70–$132.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,176.12

avg incumbent reviews — the moat a new listing must climb

Growth

Good+31.4%

90-day search growth — must beat 0% to launch

Market size

Okay$260K

$260K/yr · 831K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, deku figure is a $260K/yr Amazon United States market (831K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

deku figure market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $289K–$385K; units × avg price
Conversion rate: 0.7%
Avg BSR: #570
Page quality: 0%
Prime: 76%
Sponsored: 28%
Out of stock: 4.8%
Avg brand age: 35 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

190

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

11%

TAMASHII NATIONS30%
Banpresto20%
MABAIUDE14%
HBGIAY14%
Total Anime8%
Kaiyodo3%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top deku figure search terms

deku figure240K/yr +27.7%0.4% conv.
izuku midoriya figure92K/yr +39.7%0.5% conv.
deku action figure75K/yr +15.0%0.7% conv.
my hero academia action figures73K/yr +25.2%0.2% conv.
mha action figures52K/yr +25.9%0.1% conv.
sh figuarts my hero academia41K/yr +44.8%0.4% conv.
izuku midoriya48K/yr +14.8%0.1% conv.
shf mha26K/yr +89.5%0.4% conv.
shf deku25K/yr +59.2%0.6% conv.
izuku20K/yr +29.3%0.2% conv.

All search terms

Top deku figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TAMASHII NATIONS - My Hero Academia - Izuku Midoriya S.H.Figuarts Action Figure

TAMASHII NATIONS$100.344.7★1,081 rev

HBGIAY Midoriya Izuku Figure Articulated MHA Action Figures Interchangeable Parts Izuku Midoriya Movable Figure Statue Collectible Gift

HBGIAY$36.393.1★10 rev

MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts

MABAIUDE$33.573.1★14 rev

Total Anime Izuku Midoriya - 6.5-Inch Scale Figure with Swappable Faceplates Alternate Hands and Energy Effects

Total Anime$21.364.6★2,030 rev

TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure

TAMASHII NATIONS$98.504.7★1,081 rev

Newest

by launch date

MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts

MABAIUDE$33.5714 rev

3mo ago

HBGIAY Midoriya Izuku Figure Articulated MHA Action Figures Interchangeable Parts Izuku Midoriya Movable Figure Statue Collectible Gift

HBGIAY$36.3910 rev

3mo ago

Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure

Banpresto$35.0310 rev

6mo ago

Banpresto - My Hero Academia - Izuku Midoriya Grandista Figure

Banpresto$31.6813 rev

8mo ago

Banpresto - My Hero Academia - Izuku Midoriya II Maximatic Figure

Banpresto$33.608 rev

8mo ago

What buyers say about deku figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Just a really really good figure”

Value For Money18%

“Worth it”

Collectibles6%

“Great collectible”

Design-Overall5%

“Well made, Looks Great”

Fun/Entertainment Experience4%

“playing carefully with it”

Add-Ons/Attachments4%

“comes with multiple accessories”

Strength3%

“It's also extremely stable”

Durability3%

“Didn't come broken”

Gifting Purpose2%

“I got it as a gift for my brother who likes My Hero”

Display-Overall2%

“super cool to display”

What buyers complain about

Durability16%

“Its very easily broken”

Size-Overall13%

“a bit bigger than expected actually”

Value For Money12%

“definitely too expensive”

Quality-Overall9%

“cheap”

Assembly/Installation5%

“impossible to put together”

Strength4%

“Its very easily broken”

Color3%

“The colors arent muted”

Product Condition3%

“It's not new”

Thickness2%

“the stand is really thick”

Defective Material/Parts2%

“One of the explosives broke”

Top return reasons

Defective Material/Parts40%

Value For Money8%

Advertised Vs Actual Product8%

Size-Overall8%

Durability6%

Quality-Overall5%

Add-Ons/Attachments5%

Scratch Resistance3%

Shape/Style2%

Functionality-Overall2%

Common questions

Is deku figure profitable to sell on Amazon United States?: The niche generates $260K/yr across 25 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the deku figure niche?: 13 brands and 190 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in deku figure?: Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.1%.
When does demand for deku figure peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the deku figure niche?: Listings span $8.70–$132.64; the average listing price is $48.16 (sweet spot $15–$100). The average incumbent carries 1,176 reviews — the moat a new listing must climb.