Is deku profitable to sell on Amazon United States?

The niche generates $214K/yr across 40 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the deku niche?

21 brands and 279 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in deku?

Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.4%.

When does demand for deku peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the deku niche?

Listings span $8.70–$132.64; the average listing price is $37.35 (sweet spot $15–$100). The average incumbent carries 947 reviews — the moat a new listing must climb.

deku

Worth a look

Shows a sweet-spot price point ($37.35 avg), but weak search conversion (0.6%) keeps it on the watch list.

Avg price

Incredible$37.35

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Good$8.70–$132.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good946.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Good+22.3%

90-day search growth — must beat 0% to launch

Market size

Okay$214K

$214K/yr · 925K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, deku is a $214K/yr Amazon United States market (925K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

deku market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $224K–$299K; units × avg price
Conversion rate: 0.6%
Avg BSR: #5,239
Page quality: 0%
Prime: 70%
Sponsored: 50%
Out of stock: 6.3%
Avg brand age: 35 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

279

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

46%

Top 20: 81%

Open market

22%

Banpresto23%
TAMASHII NATIONS17%
MABAIUDE14%
HBGIAY11%
Total Anime9%
Xuminvty4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top deku search terms

deku figure240K/yr +27.7%0.4% conv.
deku179K/yr +10.8%0.3% conv.
izuku midoriya figure92K/yr +39.7%0.5% conv.
deku action figure75K/yr +15.0%0.8% conv.
my hero academia action figures73K/yr +25.2%0.2% conv.
mha action figures52K/yr +25.9%0.1% conv.
izuku midoriya48K/yr +14.8%0.3% conv.
izuku20K/yr +29.3%0.2% conv.
vigilante deku figure17K/yr +43.6%0.1% conv.
izuku figure14K/yr +51.2%0.3% conv.

All search terms

Top deku products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TAMASHII NATIONS - My Hero Academia - Izuku Midoriya S.H.Figuarts Action Figure

TAMASHII NATIONS$100.344.7★1,081 rev

HBGIAY Midoriya Izuku Figure Articulated MHA Action Figures Interchangeable Parts Izuku Midoriya Movable Figure Statue Collectible Gift

HBGIAY$36.393.1★10 rev

Total Anime Izuku Midoriya - 6.5-Inch Scale Figure with Swappable Faceplates Alternate Hands and Energy Effects

Total Anime$21.364.6★2,030 rev

MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts

MABAIUDE$33.573.1★14 rev

Banpresto - My Hero Academia - Izuku Midoriya Grandista Figure

Banpresto$31.684.2★13 rev

Newest

by launch date

MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts

MABAIUDE$33.5714 rev

3mo ago

HBGIAY Midoriya Izuku Figure Articulated MHA Action Figures Interchangeable Parts Izuku Midoriya Movable Figure Statue Collectible Gift

HBGIAY$36.3910 rev

3mo ago

Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure

Banpresto$35.0310 rev

6mo ago

Banpresto - My Hero Academia - Izuku Midoriya Grandista Figure

Banpresto$31.6813 rev

8mo ago

Banpresto - My Hero Academia - Izuku Midoriya II Maximatic Figure

Banpresto$33.608 rev

8mo ago

What buyers say about deku

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Just a really really good figure”

Value For Money16%

“Worth it”

Advertised Vs Actual Product6%

“He looks completely accurate to the photos”

Collectibles6%

“Great collectible”

Design-Overall4%

“Well made, Looks Great”

Fun/Entertainment Experience4%

“playing carefully with it”

Gifting Purpose4%

“I got it as a gift for my brother who likes My Hero”

Strength3%

“It's also extremely stable”

Durability2%

“Didn't come broken”

Display-Overall2%

“super cool to display”

What buyers complain about

Size-Overall16%

“shorter than my hand”

Durability16%

“Its very easily broken”

Value For Money11%

“definitely too expensive”

Quality-Overall9%

“cheap”

Assembly/Installation5%

“impossible to put together”

Advertised Vs Actual Product4%

“Looks nothing like the picture”

Strength3%

“Its very easily broken”

Product Condition3%

“It's not new”

Color3%

“The colors arent muted”

Defective Material/Parts2%

“One of the explosives broke”

Top return reasons

Defective Material/Parts29%

Size-Overall19%

Advertised Vs Actual Product10%

Value For Money6%

Quality-Overall5%

Durability5%

Add-Ons/Attachments4%

Scratch Resistance2%

Functionality-Overall2%

Shape/Style2%

Common questions

Is deku profitable to sell on Amazon United States?: The niche generates $214K/yr across 40 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the deku niche?: 21 brands and 279 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in deku?: Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.4%.
When does demand for deku peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the deku niche?: Listings span $8.70–$132.64; the average listing price is $37.35 (sweet spot $15–$100). The average incumbent carries 947 reviews — the moat a new listing must climb.