Deku
Deku shows a sweet-spot price point ($37.35 avg), but weak search conversion (0.6%) keeps it on the watch list.
Flapen Score
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Is Deku profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Deku is a $214K/yr Amazon United States market (925K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Deku: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +22.3% over the last 90 days and 0.6% of searches end in a purchase.
$214K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 40 products
Top Deku products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TAMASHII NATIONS - My Hero Academia - Izuku Midoriya S.H.Figuarts Action Figure
- Price
- $100.34
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 1y ago
HBGIAY Midoriya Izuku Figure Articulated MHA Action Figures Interchangeable Parts Izuku Midoriya Movable Figure Statue Collectible Gift
- Price
- $36.39
- Rating
- 3.1/5
- Reviews
- 10
- Age
- 3mo ago
Total Anime Izuku Midoriya - 6.5-Inch Scale Figure with Swappable Faceplates Alternate Hands and Energy Effects
- Price
- $21.36
- Rating
- 4.6/5
- Reviews
- 2,030
- Age
- 2y ago
MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts
- Price
- $33.57
- Rating
- 3.1/5
- Reviews
- 14
- Age
- 3mo ago
Banpresto - My Hero Academia - Izuku Midoriya Grandista Figure
- Price
- $31.68
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 8mo ago
Trending
90-day click momentumMABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts
- Price
- $33.57
- Rating
- 3.1/5
- Reviews
- 14
- Age
- 3mo ago
Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure
- Price
- $35.03
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 6mo ago
HBGIAY Midoriya Izuku Figure Articulated MHA Action Figures Interchangeable Parts Izuku Midoriya Movable Figure Statue Collectible Gift
- Price
- $36.39
- Rating
- 3.1/5
- Reviews
- 10
- Age
- 3mo ago
Xuminvty Academia Hitoshi Shinso Hoodie Toga Himiko Deku Pullover Youth Bakugou Hoodie Izuku Midoriya Sweatshirt (US Alpha X-Large Regular Regular Black 2)
- Price
- $18.85
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2y ago
TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure
- Price
- $98.50
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 9mo ago
Newest
by launch dateMABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts
- Price
- $33.57
- Rating
- 3.1/5
- Reviews
- 14
- Age
- 3mo ago
HBGIAY Midoriya Izuku Figure Articulated MHA Action Figures Interchangeable Parts Izuku Midoriya Movable Figure Statue Collectible Gift
- Price
- $36.39
- Rating
- 3.1/5
- Reviews
- 10
- Age
- 3mo ago
Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure
- Price
- $35.03
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 6mo ago
Banpresto - My Hero Academia - Izuku Midoriya Grandista Figure
- Price
- $31.68
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 8mo ago
Banpresto - My Hero Academia - Izuku Midoriya II Maximatic Figure
- Price
- $33.60
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
279
Top-5 brand share
74%
Top 20: 99%
Top-5 click share
46%
Top 20: 81%
Open market
22%
- Banpresto23%
- TAMASHII NATIONS17%
- MABAIUDE14%
- HBGIAY11%
- Total Anime9%
- Xuminvty4%
Deku demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Top Deku search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- deku figure240K/yr
- deku179K/yr
- izuku midoriya figure92K/yr
- deku action figure75K/yr
- my hero academia action figures73K/yr
- mha action figures52K/yr
- izuku midoriya48K/yr
- izuku20K/yr
- vigilante deku figure17K/yr
- izuku figure14K/yr
What reviews say buyers love and hate about Deku
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Just a really really good figure”
“Worth it”
“He looks completely accurate to the photos”
“Great collectible”
“Well made, Looks Great”
What buyers complain about
71% of reviews“shorter than my hand”
“Its very easily broken”
“definitely too expensive”
“cheap”
“impossible to put together”
Deku return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deku questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
