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Decorative Tape Pen

Maybe

Buyers convert on 13.9% of searches. But the top 5 brands take 99% of clicks, so Decorative Tape Pen is a Maybe.

Flapen Score
58
58 / 100
Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 46
Market size
$1.6M/yr1.0M searches / yr
90-day growth
-17.4%search demand this quarter
Competition
36%top-5 click share · 7 brands · 37 sellers

Flapen Score

Decorative Tape Pen against its category

The dotted line is the Toys & Games average. Past it, Decorative Tape Pen is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decorative Tape Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Decorative Tape Pen 1.0M times last year and spent an estimated $1.6M. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
13.9%
Market size, estimated
$1.6Ma year
Peak month
December3.5× the quietest month
Top search term
sticker wow547K searches a year

02 · Price

A sale here is worth $10.81.

Listings sell for $10.81 on average, from $4.78 to $24.63. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $10.81 that is $43K to $54K a year per listing.

Average price
$10.81under the $15 to $100 sweet spot
Price range
$4.78–$24.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
$43K–$54K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #398 within Stickers. It carries 493 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#398in Stickers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
493per listing
Listings tracked
35

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Decorative Tape Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

7 rising

Sellers

37

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

36%

Top 20: 88%

Open market

0%

  • Brand 196%
  • Brand 21%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 60%
  • Open — no brand owns it (1 brand, 0%)

Demand

Decorative Tape Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Decorative Tape Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticker wow547K/yr
  • melissa and doug sticker wow259K/yr
  • sticker wow books31K/yr
  • stamp stickers35K/yr
  • sticker stamper35K/yr
  • sticker stamp16K/yr
  • sticker wow melissa and doug29K/yr
  • melissa doug sticker wow9K/yr
  • wow stickers7K/yr
  • postage stamp stickers8K/yr

Reviews and returns

What reviews say buyers love and hate about Decorative Tape Pen

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Does not stick well”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Decorative Tape Pen questions

Answered from the same tracked data.