deck of many things
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$37.49avg listing price — sweet spot $15–$100
Price range
Great$13.44–$93.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good541.25avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$75K$75K/yr · 49K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, deck of many things is a $75K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
deck of many things market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $56K–$75K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #3,524
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 38%
- Out of stock
- 13.9%
- Avg brand age
- 47 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
32
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
4%
- Dungeons & Dragons29%
- Game Master's Merchant27%
- Forged Dice Co.19%
- Stratagem11%
- Vyseri Art & Cards5%
- Wizards of the Coast5%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top deck of many things search terms
- deck of many things29K/yr
- deck of many things d&d 5e11K/yr
- the deck of many things4K/yr
- dnd deck of many things5K/yr
Top deck of many things products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dungeons & Dragons The Deck of Many Things - Includes The Book of Many Things
Dungeons & Dragons$86.114.7★453 rev
Game Masters Merchant The Deck of Many Things | Compatible with Dungeons and Dragons (D&D) Fifth Edition | for use by Dungeon Masters & PCs | 5e Accessories | DND Dice TTRPG
Game Master's Merchant$19.544.8★776 rev
Forged Dice Co. Deck of Many Things - Premium RPG Playing Cards with Unique Art Illustrations - Compatible with Dungeons and Dragons Board Game D&D 5e DND Accessories
Forged Dice Co.$13.444.6★31 rev
Stratagem 49 Hand-Illustrated Colorful Fantasy Tabletop Role Playing Game| DND 5e|The Deck of Many Things & The Deck of Many Fates
Stratagem$15.904.8★2,855 rev
Deck of Many Things | Compatible with Dungeons & Dragons (D&D) Fifth Edition | Pathfinder | 3.5th Edition | DND | TTRPG
Vyseri Art & Cards$20.685.0★7 rev
Newest
by launch dateForged Dice Co. Deck of Many Things - Premium RPG Playing Cards with Unique Art Illustrations - Compatible with Dungeons and Dragons Board Game D&D 5e DND Accessories
Forged Dice Co.$13.4431 rev
Dungeons & Dragons D&D RPG Deck of Many Things ALT HC
Wizards of the Coast$93.56100 rev
Deck of Many Things | Compatible with Dungeons & Dragons (D&D) Fifth Edition | Pathfinder | 3.5th Edition | DND | TTRPG
Vyseri Art & Cards$20.687 rev
Dungeons & Dragons The Deck of Many Things - Includes The Book of Many Things
Dungeons & Dragons$86.11453 rev
Game Masters Merchant The Deck of Many Things | Compatible with Dungeons and Dragons (D&D) Fifth Edition | for use by Dungeon Masters & PCs | 5e Accessories | DND Dice TTRPG
Game Master's Merchant$19.54776 rev
Trending
90-day click momentum
The Deck of Many: Things
Hit Point Press$17.984.5★
Forged Dice Co. Deck of Many Things - Premium RPG Playing Cards with Unique Art Illustrations - Compatible with Dungeons and Dragons Board Game D&D 5e DND Accessories
Forged Dice Co.$13.444.6★
Game Masters Merchant The Deck of Many Things | Compatible with Dungeons and Dragons (D&D) Fifth Edition | for use by Dungeon Masters & PCs | 5e Accessories | DND Dice TTRPG
Game Master's Merchant$19.544.8★
Hit Point Press The Deck of Many Animated Things
Hit Point Press$32.714.6★
Dungeons & Dragons The Deck of Many Things - Includes The Book of Many Things
Dungeons & Dragons$86.114.7★
What buyers say about deck of many things
What buyers praise and complain about, mined from review topics.What buyers love
“it really simplifies”
“The art is beautiful”
“As expected”
“A nice touch to bring to the game”
“The book and card sets are amazing and look great”
“for a good price”
“Pretty”
“Good size, easy to read, no problem shuffling”
“Top quality”
“well crafted and self explanatory, great addition to the game”
What buyers complain about
“Bad quality control or something”
Top return reasons
Common questions
- Is deck of many things profitable to sell on Amazon United States?
- The niche generates $75K/yr across 8 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the deck of many things niche?
- 7 brands and 32 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in deck of many things?
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.7%.
- When does demand for deck of many things peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the deck of many things niche?
- Listings span $13.44–$93.56; the average listing price is $37.49 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.