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52

death note funko pop

Worth a look

Shows demand growing +173.7% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 51Growth 97Conversion 35Competition 18Returns 96Price range 30Avg price 86Brand share 0Review moat 70Quality gap 43

Growth

Incredible+173.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$69.31

avg listing price — sweet spot $15–$100

Review moat

Good705.09

avg incumbent reviews — the moat a new listing must climb

Market size

Good$289K

$289K/yr · 148K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay$12.78–$291.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, death note funko pop is a $289K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

death note funko pop market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$104K–$139K
units × avg price
Conversion rate
2.8%
Avg BSR
#8,908
Page quality
0%
Prime
73%
Sponsored
27%
Out of stock
20.9%
Avg brand age
34 months
Avg seller age
153 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Funko78%
  • Great Eastern Entertainment15%
  • ABYSTYLE8%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 11 weeks — +173.7% search growth over the last 90 days.
13K8KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Top death note funko pop search terms

  • death note funko pop90K/yr
  • death note funko18K/yr
  • funko pop death note17K/yr
  • deathnote funko pop11K/yr
  • light yagami funko pop8K/yr
  • misa funko pop4K/yr
All search terms

Top death note funko pop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$29K20%$58K30%$87K40%$116K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about death note funko pop

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“its a VERY affordable compared to all the other light yagami figures”

Collectibles23%

“Cute collectible”

Quality-Overall10%

“Excellent quality”

Weight Light10%

“Also pretty light weight”

Gifting Purpose10%

“Great gift”

Size-Overall7%

“Decent size and as expected”

Material Quality3%

“To start, the fishnets are actual fabric, which is a nice touch”

Color3%

“while the colors are nice”

What buyers complain about

Scratch Resistance33%

“It looked used and scratched and the plastic box it came in was hard to take out”

Quality-Overall17%

“Trash”

Size-Overall17%

“Oh and as people say, I wish the figure size was a bit bigger to match Misas proportions”

Top return reasons

Defective Material/Parts26%
Value For Money16%
Advertised Vs Actual Product14%
Material Quality8%
Shape/Style8%
Product Condition8%
Quality-Overall4%
Gifting Purpose4%
Display-Overall4%
Size-Overall4%

Common questions

Is death note funko pop profitable to sell on Amazon United States?
The niche generates $289K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +173.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the death note funko pop niche?
3 brands and 64 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in death note funko pop?
Top complaints mined from reviews: Scratch Resistance, Quality-Overall, Size-Overall. The return rate is 0.8%.
What does it cost to enter the death note funko pop niche?
Listings span $12.78–$291.77; the average listing price is $69.31 (sweet spot $15–$100). The average incumbent carries 705 reviews — the moat a new listing must climb.