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Deadpool and Wolverine

Deadpool and Wolverine shows a sweet-spot price point ($33.66 avg), but weak search conversion (0.9%) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46

Market size 56Growth 25Conversion 11Competition 84Returns 80Price range 33Avg price 95Brand share 40Review moat 70Quality gap 21
This niche Category average · 3,143 niches

Is Deadpool and Wolverine profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Deadpool and Wolverine is a $415K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Deadpool and Wolverine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.9% over the last 90 days and 0.9% of searches end in a purchase.

$415K

revenue / yr

Units sold / yr20K
Search volume / yr-0.9%1.4M
Conversion rate0.9%
Avg price$33.66

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers23 · 361
Top-5 product click share31%
Open market19%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement75%
New entrants (1y)14· 9 succeeded
Avg rating4.7★
Avg reviews702

Top Deadpool and Wolverine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

$0$8K$17K$25K$33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

361

Top-5 brand share

81%

Top 20: 99%

Top-5 click share

31%

Top 20: 71%

Open market

16%

  • Funko27%
  • Marvel26%
  • Hayabusa16%
  • Enso Rings9%
  • Topps4%
  • WYJS3%
  • Open — no brand owns it (17 brands, 16%)

Deadpool and Wolverine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR0.9%Products61Brands23Top 5 Brands81%OOS Rate5.4%Rating4.7★Reviews702Avg BSR#20,076
125K75KPrime Day '25Spike '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.6×

Top Deadpool and Wolverine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • deadpool959K/yr
  • deadpool funko pop123K/yr
  • dead pool71K/yr
  • funko pop deadpool42K/yr
  • deadpool merch32K/yr
  • deadpool funko21K/yr
  • deadpool gifts38K/yr
  • deadpool accessories21K/yr
  • deadpool stuff15K/yr
  • funko deadpool12K/yr

What reviews say buyers love and hate about Deadpool and Wolverine

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Collectibles21%

its a nice addition to my collection

Quality-Overall14%

Really good quality and fast delivery

Fun/Entertainment Experience12%

fun to build

Gifting Purpose9%

gift

Value For Money8%

Well worth it

What buyers complain about

77% of reviews
Value For Money27%

Thought it was pricey though for what it is

Durability11%

Broke immediately

Quality-Overall9%

They did bad with quality control on these

Size-Overall9%

the head piece may not fit well

Strap/String Quality5%

I struggled a bit to get the string tied at the right spot to get it hung up

Deadpool and Wolverine return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
25%
2Defective Material/Parts
23%
3Size-Overall
16%
4Advertised Vs Actual Product
8%
5Durability
4%

Common Deadpool and Wolverine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deadpool and Wolverine 50/100 on Amazon United States — Worth a look. The niche generates $415K/yr across 61 tracked products. 9 of 14 products launched in the last 360 days are still selling. Search demand moved -0.9% over the last 90 days.
Search demand for Deadpool and Wolverine on Amazon United States peaks in Sep–Oct–Nov–Dec, where the busiest month runs 8.6× the quietest.