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Deadpool and Wolverine

Maybe

Products sell for $33.66 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Deadpool and Wolverine is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Market size
$415K/yr1.4M searches / yr
90-day growth
-0.9%search demand this quarter
Competition
31%top-5 click share · 23 brands · 361 sellers

Flapen Score

Deadpool and Wolverine against its category

The dotted line is the Toys & Games average. Past it, Deadpool and Wolverine is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deadpool and Wolverine market on Amazon at a glance

Shoppers on Amazon United States searched for Deadpool and Wolverine 1.4M times last year and spent an estimated $415K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
0.9%
Market size, estimated
$415Ka year
Peak month
December8.6× the quietest month
Top search term
deadpool959K searches a year

02 · Price

A sale here is worth $33.66.

Listings sell for $33.66 on average, from $7.41 to $262.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $33.66 that is $3K to $8K a year per listing.

Average price
$33.66inside the $15 to $100 sweet spot
Price range
$7.41–$262.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #20,076 within Statues, Bobbleheads & Busts. It carries 702 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
97%
Out of stock, average day
5.4%
Average rank
#20,076in Statues, Bobbleheads & Busts
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
702per listing
Listings tracked
61

04 · Newcomers

9 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
9Amazon's first-year sales bar
Average brand age
42 months

Products

Top Deadpool and Wolverine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

361

Top-5 brand share

81%

Top 20: 99%

Top-5 click share

31%

Top 20: 71%

Open market

16%

  • Brand 127%
  • Brand 226%
  • Brand 316%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (17 brands, 16%)

Demand

Deadpool and Wolverine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '25Spike '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.6×

Search terms

Top Deadpool and Wolverine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deadpool959K/yr
  • deadpool funko pop123K/yr
  • dead pool71K/yr
  • funko pop deadpool42K/yr
  • deadpool merch32K/yr
  • deadpool funko21K/yr
  • deadpool gifts38K/yr
  • deadpool accessories21K/yr
  • deadpool stuff15K/yr
  • funko deadpool12K/yr

Reviews and returns

What reviews say buyers love and hate about Deadpool and Wolverine

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Collectibles”
27%of negative reviews mention “Value For Money”
1.8%of orders come back
“Thought it was pricey though for what it is”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Deadpool and Wolverine questions

Answered from the same tracked data.