deadpool and wolverine
Worth a lookShows a sweet-spot price point ($33.66 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Incredible$33.66avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good702.26avg incumbent reviews — the moat a new listing must climb
Market size
Good$415K$415K/yr · 1.4M searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay$7.41–$262.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, deadpool and wolverine is a $415K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
deadpool and wolverine market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $505K–$673K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #20,076
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 75%
- Out of stock
- 5.4%
- Avg brand age
- 42 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
361
Top-5 brand share
81%
Top 20: 99%
Top-5 click share
31%
Top 20: 71%
Open market
16%
- Funko27%
- Marvel26%
- Hayabusa16%
- Enso Rings9%
- Topps4%
- WYJS3%
- Open — no brand owns it (17 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -0.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.6×
Top deadpool and wolverine search terms
- deadpool959K/yr
- deadpool funko pop123K/yr
- dead pool71K/yr
- funko pop deadpool42K/yr
- deadpool merch32K/yr
- deadpool funko21K/yr
- deadpool gifts38K/yr
- deadpool accessories21K/yr
- deadpool stuff15K/yr
- funko deadpool12K/yr
Top deadpool and wolverine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hayabusa Marvel Classic Boxing Gloves for Men Women & Kids Officially Licensed | 16oz 12oz 8oz 6oz Training Sparring Bag & Pad Work - Deadpool 8oz
Hayabusa$126.845.0★12 rev
Funko POP! Marvel: Deadpool & Wolverine - Deadpool
Funko$16.194.9★2,226 rev
Enso Rings Silicone Ring - Marvel Characters DualTone Collection - Comfortable Contour Fit - Ideal For Active Use - Deadpool - Black Pearl/Ruby - 8
Enso Rings$40.074.3★303 rev
Hayabusa Marvel Hero Elite Boxing Gloves - Deadpool 12oz
Hayabusa$262.884.7★512 rev
Marvel Deadpool Slides for Men Official Lightweight Non Slip Comfort Slides Sizes 612
Marvel$20.184.4★112 rev
Newest
by launch date
Funko POP! Deluxe: Deadpool - Deadpool on Bridge
Funko$29.5712 rev
Funko Pop! Marvel: Deadpool 3 - Deadpool with Claws - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Marvel Fans - Model Figure for Collectors and Display
Funko$15.7314 rev
Funko POP! Marvel: Deadpool 2 - Deadpool with X-Men Shirt
Funko$14.1011 rev
2025 Topps Chrome Deadpool - Factory Sealed - Value Box
Topps$40.2593 rev
Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel$40.02243 rev
Trending
90-day click momentumMarvel Deadpool Slides for Men Official Lightweight Non Slip Comfort Slides Sizes 612
Marvel$20.184.4★
Hayabusa Marvel Classic Boxing Gloves for Men Women & Kids Officially Licensed | 16oz 12oz 8oz 6oz Training Sparring Bag & Pad Work - Deadpool 16oz
Hayabusa$127.115.0★
Hayabusa Marvel Classic Boxing Gloves for Men Women & Kids Officially Licensed | 16oz 12oz 8oz 6oz Training Sparring Bag & Pad Work - Deadpool 8oz
Hayabusa$126.845.0★
Enso Rings Silicone Ring - Marvel Characters DualTone Collection - Comfortable Contour Fit - Ideal For Active Use - Deadpool - Black Pearl/Ruby - 8
Enso Rings$40.074.3★
Funko POP! Marvel: Deadpool 2 - Deadpool with X-Men Shirt
Funko$14.105.0★
What buyers say about deadpool and wolverine
What buyers praise and complain about, mined from review topics.What buyers love
“its a nice addition to my collection”
“Really good quality and fast delivery”
“fun to build”
“gift”
“Well worth it”
“All the accessories are interactive”
“Exactly what I wanted”
“loves the design”
“Fits great”
“Looks durable”
What buyers complain about
“Thought it was pricey though for what it is”
“Broke immediately”
“They did bad with quality control on these”
“the head piece may not fit well”
“I struggled a bit to get the string tied at the right spot to get it hung up”
“Doesnt smell that great”
“feel like they're going to break”
“Missing accessories”
“Very thin”
“arms are hard to moves”
Top return reasons
Common questions
- Is deadpool and wolverine profitable to sell on Amazon United States?
- The niche generates $415K/yr across 61 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the deadpool and wolverine niche?
- 23 brands and 361 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in deadpool and wolverine?
- Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 1.8%.
- When does demand for deadpool and wolverine peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 8.6× the quietest.
- What does it cost to enter the deadpool and wolverine niche?
- Listings span $7.41–$262.88; the average listing price is $33.66 (sweet spot $15–$100). The average incumbent carries 702 reviews — the moat a new listing must climb.