Day of the Dead

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

+49.6%

Conversion, latest week

0.9%

Market size, estimated

$2.1Ma year

Peak month

October88.3× the quietest month

Top search term

day of the dead275K searches a year

Listings sell for $54.60 on average, from $4.87 to $980.55. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At $54.60 that is $27K to $41K a year per listing.

Average price

$54.60inside the $15 to $100 sweet spot

Price range

$4.87–$980.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

500–750

Revenue per listing a year

$27K–$41K

Returns

4.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #3,793 within Dolls. It carries 1,440 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

89%

Out of stock, average day

23.7%

Average rank

#3,793in Dolls

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,440per listing

Listings tracked

55

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months