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Date Night Box

Fail

Demand is soft, at -40.0% this quarter, so Date Night Box is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$36K/yr139K searches / yr
90-day growth
-40.0%search demand this quarter
Competition
34%top-5 click share · 43 brands · 92 sellers

Flapen Score

Date Night Box against its category

The dotted line is the Toys & Games average. Past it, Date Night Box is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Date Night Box market on Amazon at a glance

Shoppers on Amazon United States searched for Date Night Box 139K times last year and spent an estimated $36K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-40.0%
Conversion, latest week
1.1%
Market size, estimated
$36Ka year
Peak month
December12.5× the quietest month
Top search term
date night kit45K searches a year

02 · Price

A sale here is worth $24.50.

Listings sell for $24.50 on average, from $6.60 to $85.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.50 that is $0 to $2K a year per listing.

Average price
$24.50inside the $15 to $100 sweet spot
Price range
$6.60–$85.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #427 within Dedicated Deck Card Games. It carries 2,860 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#427in Dedicated Deck Card Games
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,860per listing
Listings tracked
52

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Date Night Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

92

Top-5 brand share

36%

Top 20: 79%

Top-5 click share

34%

Top 20: 72%

Open market

60%

  • Brand 111%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Date Night Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Date Night Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • date night kit45K/yr
  • at home date night20K/yr
  • date night at home16K/yr
  • gifts for older couples43K/yr
  • at home date night ideas8K/yr
  • date night idea5K/yr
  • couples date night ideas2K/yr

Reviews and returns

What reviews say buyers love and hate about Date Night Box

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Fun/Entertainment Experience”
9%of negative reviews mention “Functionality-Overall”
1.6%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Date Night Box questions

Answered from the same tracked data.